When the holidays are over and the company has (finally!) left, the calorie-cutting begins. The Starbucks winter program offered operators and patrons a chance to indulge with three sugar-free syrup flavored lattes. We worked with illustrator Andrew Bannecker to create these beautifully simple point-of-sale materials and operator-facing digital.
Even the simplest iced drinks can turn hot days into a summer to remember. To create this seasonal promotion for Starbucks Branded Solutions, we worked hand-in-lens with Armstrong Pitts Studios to bring summer to life, and went beyond traditional point-of-sale materials to arm foodservice operators with a summer social media kit to reach their customers wherever summer took them.
Sure, the birthplace of Seattle’s Best Coffee is also home to the long gray also known as winter. But few things shine brighter than Seattle’s Best over ice during the summer. This point-of-sale work pairs summer fun with our favorite cold drink offerings from Tazo tea, Fontana and, yes, Seattle’s Best Coffee. Is that irony? We prefer to call it a sippable contrast.
Finding healthy menu options that kids will actually eat is an age-old problem. Fortunately, there’s a versatile vegetable that doesn’t arouse any suspicion. Bush’s Best® Beans to the rescue.
With the launch of our fully integrated campaign, we’ve positioned beans as the ultimate solution to the kids’ cuisine dilemma. While our print ad grabs the attention of operators and chefs, a range of digital executions give our audience the tools they need to bring Bush’s Best® to their kids’ menu ASAP. And for those who still like their recipes on paper, we developed a recipe book that’s completely dedicated to kid-friendly recipes featuring our beans.
Sales are up as kids across the nation indulge in delicious, vegetable dishes—most likely without even knowing it. 
