Collateral

Digital

Identity

Photography

Print
Share on...
Tenderbroil® Beef Patties Rebrand Overhead Hamburger Image

A Beef Rebrand You Can Sink Your Teeth Into

Tyson Foodservice has so many great brands that last the test of time. Of course, the longer they’re around, the more likely they’ll need some updating from time to time. Luckily, refreshing brands is one of our favorite things to do. Tyson’s Tenderbroil® brand is well known for its great taste and reliable performance, so to match that well-earned reputation, a contemporary top-to-bottom rebrand was necessary. That’s right, we’re talking about a full beef rebrand; refreshed logo, a new brand style guide, and some eye-catching collateral for good measure.

As far as the logo, our task was to modernize it while maintaining the overall look, feel, and color palette. By removing the solid background and updating the container, we were able to create a fresh feel while keeping it recognizable to all its loyal customers. With the style guide, we were able to establish consistent fonts, colors, textures, and photography as well as a tone of voice that will extend out to all future messaging. The result? An excitingly modern — yet familiar — beef rebrand with an established style unifying all marketing materials. And maybe a tasty sample burger here or there. For research of course.

Tenderbroil® Patties Style Guide PagesTenderbroil® Patties Primary Logo & Mushroom Onion HamburgerTenderbroil® Patties Typography Bank Gothic DistressedTenderbroil® Patties Satisfy. Repeat. Hamburger PosterTenderbroil® Patties Color Palette & TexturesTenderbroil® Patties Ball Cap & Shipper BoxTenderbroil® Patties Brochure & Coleslaw Topped HamburgerTenderbroil® Patties Thanks

Collateral

Identity

Packaging

Print
Share on...
OvenStone Bakery

OvenStone Brand Development

Nothing satisfies like fresh-from-the-oven baked breads, buns, wraps, and every other bakery case staple or treat. OvenStone is UniPro’s everyday baked goods product line offering member foodservice distributors a full range of affordable bakery-fresh products.

Marlin developed the OvenStone brand by identifying key competitors, the brand name, logo, and numerous applications, all supporting the OvenStone’s promise of great things every day.

OvenStone Bakery Brand GuidelinesOvenStone Bakery Primary LogoGreat Things Everyday – We believe that ovens do more than bake. Of course, the hearty, delicious, aromatic baked goods are vital, but so is the feeling of wholesome, quality goodness that comes with a lovingly baked product. And we want that feeling to be present in every meal throughout consumers’ busy lives. That’s why OvenStone Bakery works so hard to bake everyday goodness into every bread, dessert, and snack we sell. From our hearth to your kitchen, OvenStone is the keystone of quality and consistency in your back-of-house and on your patrons’ tables.OvenStone Bakery Built to Fill PosterOvenStone Bakery Built to Fill Poster GroupOvenStone Bakery Bagged Bread GroupOvenStone Bakery Corrugate Boxed BreadGreat Things EverydayOvenStone ApronOvenStone Bakery Chocolate Chip Cookies PackagingS&S Hilborn Type Specimen Pangram: Inquiring minds just knead to dough where OvenStone homestyle pre-boxed frozen ciabatta breads can be bought.Montserrat Type Specimen Pangram: OvenStone Bakery bakes doughy pretzels, coquettish crumbly cookies, and extra jumbo paper-wrapped muffins.Rhythm One Solid Type Specimen Pangram: Excellent OvenStone, the crust, a crumb! A little trust, a demijohn can keep the soul alive. Not portly, mind! But breathing warm, conscious as zealous Napoleona night before the Queen’s crown!OvenStone Bakery Thanks Mom!

Digital

Photography

Print
Share on...
Bush’s K-12 Program

K-12 Gets Extra Love from Duke

After launching a program focused on supporting restaurant operators in the midst of COVID-19 challenges, Bush’s wanted to extend similar support to the K-12 food community. We began by recognizing that from serving onsite meals to preparing take-home meals for families, K-12 lunchrooms are busier than ever.

For ease and the chance to offer timely updates, we created a landing page complete with segment-specific recipes and downloadable resources including a promotional calendar and social media support. Additional communication came in the form of emails and Duke-inspired merchandising kits. Duke also inspired a student-focused website to help make time at home a little more fun, featuring kid-friendly recipes, bean facts and fun activities.

Bush’s K-12 Recipes Web PageBush’s K-12 Sayings: Life is filled with surprises. Be as flexible as a spork. Happiness is the only thing that multiplies when you share it. — Albert Schweitzer. Make every moment as awesome as lunchtime.Bush’s K-12 Beans & Corn SaladBush’s K-12 CalendarBush’s K-12 Chili BeansBush’s K-12 Duke Knows Beans are Mighty Good PosterBush’s K-12 Duke the Dog MaskBush’s K-12 Duke’s Bean Breaks: Hi, I’m Duke — best friend to Jay Bush and spokesdog for Bush’s® Best Beans. Feel free to visit me anytime for fun, facts and recipes!Bush’s K-12 Duke’s Bean Breaks: Hi, I’m Duke — best friend to Jay Bush and spokesdog for Bush’s® Best Beans. Feel free to visit me anytime for fun, facts and recipes! Just Joking – Click for a laugh: How do you know when Duke is cold? He becomes a chili dog. Bean Beats: Draw some beans, vines or…Bush’s K-12 Play Bean Trivia GameBush’s K-12 Coloring PlacematsBush’s K-12 Graphic Beanisms

Collateral

Identity

Print
Share on...
State Fair Crispitos Brand Guidelines

Crispitos® Brand Guidelines

We recently had the pleasure of working with Tyson® Foodservice to create brand guidelines for their delicious Crispitos® filled tortillas. After a lot (and we mean A LOT) of staring longingly at the tasty imagery, we dove in.

One of the things we love about Crispitos® products is the premium, hand-rolled look and the rich, indulgent flavors all wrapped in a delicious, crispy shell. We took this to heart and set out to create something that is just as visually appealing for operators as it is for those they serve. Because why should consumers get to have all the fun?

To start, we wanted to pay homage to the State Fair® brand roots, so we chose textures with a handmade, old-world feel like light distressed paper, scattered texture, and fun swirling elements. The brand colors utilize the original Crispitos® logo colors along with brighter ones to move the visuals into a more energetic space.

The fonts we use are a combination of an Americana-like slab-serif and a rounded condensed bold type, which can be used together or can stand alone in a creative headline treatment. We use an eye-catching accent font for conjunction and other applicable words and Gibson for body copy to keep layouts looking sturdy and cohesive.

The Crispitos® brand believes that no matter where consumers are or how fast their day is moving, they deserve a snack or meal that makes them feel like they’ve won the food lottery. We were delighted to be able to carry that belief forward into brand guidelines that convey that sense of fun, celebration, and a little bit of the unexpected.

State Fair Crispitos Brand GuidelinesState Fair Crispitos Hand Rolled HappinessState Fair Crispitos Delicious Starts Here & Crisp Goodness Has A FlavorState Fair Crispitos A Tasty Bit of Heaven With A Crispy Outer Shell & Delicious Starts HereState Fair Crispitos Hand Rolled Happiness With YouState Fair Crispitos Photography & Warmer POS & Delicious Here Table TentState Fair Crispitos Tasty, Yummy Delightful Digital Ads