Speaking of the logo, when we started work on revitalizing The Pub^®, we wanted to modernize the logo while maintaining the sense of history and reliability that is so integral to the brand character. We reduced some of the older unnecessary elements and added a tagline to help the brand maintain its essence across all uses and materials. The updated photography captures the feel of a pub’s atmosphere and the brand colors were subtly worked into each setting as well.  We chose a new font pairing to give the brand a more contemporary feel that, much like a quality rug, really ties everything together. The expressive brush font was chosen to enhance the artistic “masterpiece” theme, and the sturdier san serif font helps ground everything.

In the end, we couldn’t be happier with how this mouthwatering beef rebrand turned out. We love the way all the different components came together with a fresh logo, eye-catching marketing materials, and some helpful brand guidelines to help place this wonderful brand and all of its products into a package that’s so vivid you can almost taste.

As far as the logo, our task was to modernize it while maintaining the overall look, feel, and color palette. By removing the solid background and updating the container, we were able to create a fresh feel while keeping it recognizable to all its loyal customers. With the style guide, we were able to establish consistent fonts, colors, textures, and photography as well as a tone of voice that will extend out to all future messaging. The result? An excitingly modern — yet familiar — beef rebrand with an established style unifying all marketing materials. And maybe a tasty sample burger here or there. For research of course.

Marlin developed the OvenStone brand by identifying key competitors, the brand name, logo, and numerous applications, all supporting the OvenStone’s promise of great things every day.

One of the things we love about Crispitos^® products is the premium, hand-rolled look and the rich, indulgent flavors all wrapped in a delicious, crispy shell. We took this to heart and set out to create something that is just as visually appealing for operators as it is for those they serve. Because why should consumers get to have all the fun?

To start, we wanted to pay homage to the State Fair^® brand roots, so we chose textures with a handmade, old-world feel like light distressed paper, scattered texture, and fun swirling elements. The brand colors utilize the original Crispitos^® logo colors along with brighter ones to move the visuals into a more energetic space.

The fonts we use are a combination of an Americana-like slab-serif and a rounded condensed bold type, which can be used together or can stand alone in a creative headline treatment. We use an eye-catching accent font for conjunction and other applicable words and Gibson for body copy to keep layouts looking sturdy and cohesive.

The Crispitos^® brand believes that no matter where consumers are or how fast their day is moving, they deserve a snack or meal that makes them feel like they’ve won the food lottery. We were delighted to be able to carry that belief forward into brand guidelines that convey that sense of fun, celebration, and a little bit of the unexpected.

Marlin developed the Rangeline brand from identifying key competitors, the brand name, logo, and numerous applications, all delivering the promise of excellence everyday.

Marlin developed the Copper Creek brand by identifying key competitors, the brand name and identity, brand introduction video, and numerous applications, all reflecting the promise of unwavering integrity and clear purpose.

With the acquisition by SGC Foodservice, a midwestern regional foodservice distributor, the rebranded Fellers’ is poised to play a vital role with foodservice operators looking for outstanding equipment and innovative ideas on how to make the most of their kitchens.

The Fellers icon is more than an ‘F’ — the shapes form a small vignette of a building, with the rhombus as a roof and the circle and rectangle as the structure. This contemporary and enduring solution is made friendly by “Fellers” typeset in title case and featuring happy ‘Es’ and hooked ‘Ls’ adding a little more warmth to the Fellers brand.

Inspired by the one-of-kind flavor twists, the Runaway Grub logo takes an MC Escher-like turn. The surrounding typography is erratic and grungy, and the logo weaves into a winding backdrop creating an eye-catching visual that speaks to the creative culinary happening at this unexpected, yet downright delicious rolling restaurant.

The initiative to highlight hops had several tactics working together with a strategy to educate waitstaff through online training and patrons through on-premise promotions, events, table games, and a Boxing Cat Brewery mobile app.

Converting customers from macros to craft starts by knowing what makes small batch craft beer better. Boxing Cat, China’s most celebrated craft brewery gets a user-authenticated online training portal built to train up the Boxing Cat staff to serve a better beer.

In support of a better trained staff and exceptional craft beer, the brew pub gets a rotating series of fight-like seasonal event and evergreen posters plastered from backwalls to bathrooms.

The Boxing Cat app engages customers at the restaurant and away with menuing from the tap to the kitchen, brew pub locations, LTOs, trivia contest giveaways, and a frequent drinker beer club.

In an effort to educate a new generation of Chinese beer lovers, in-booth games such as trivia and coaster hop factoids drive to discounts and giveaways.

We were asked to contemporize their branding with a new identity and update their foodservice sales materials and photography to better signify their upscale reputation and help communicate that, while their expertise may have been decades in the making, they were constantly working toward innovative ways to make business bigger, better, and easier for their chef and operator customers.

Our challenge was to brand this team and process, giving them a sense of pride and excitement while also letting everyone know that when it comes to OMG flavor, this group isn’t messing around.

Marlin’s brand development team designed the identity and developed a comprehensive style guide setting the foundation for clear and consistent brand usage for all of FlavorWorks communications.

Designed by the PepsiCo Design & Innovation Studio, the PepsiCo Foodservice logo is the primary brand mark for their foodservice division. Marlin developed a comprehensive brand guidelines around the new identity that served as a wayfinder through the development of all internal and operator facing communications.

So the plan for a new site was clear: leverage the brand’s lead to help operators hone their own wing skills. The Frank’s RedHot^® King of Wings program did just that—via promotions, recipes, tips, tools and a little old lady who brought her A game.