With low consumer awareness, small share and distribution in retail, and major brands playing in the same category, Orrington Farms needed a brand refresh and a campaign that would invite new customers to experience premium taste as pure as the farm.

Starting with their line of concentrated bases, we wanted to showcase the power of the brand not only as the start of homestyle savory soups but also a means of transforming ordinary recipes into make-again meals everyone will ask for. Revitalizing product packaging, updating the brand website, and creating a digital media campaign worked together to play up the farm-style heritage and flavor-enhancing ease of Orrington Farms products.

Bush’s Beans have always been doers, adding nutrition and protein with ease and yum factor. While that will never change, evolving the Beans Do campaign to reflect the brighter palettes and playfulness of the new retail campaign was in order. Keeping the functional spirit of “Beans Do [fill in the blank]” along with the desire to nurture and inspire foodservice operators, “Beans Love” allows Bush’s Best to communicate its platforms of support with feelings of warmth synonymous with the brand.

For many pizza operators, giving back is a passion that goes far beyond the walls of their establishments. Hillshire Farm^® wanted to identify operators who are making a real difference in their communities—and then reward them with a chance to win a Grand Prize of up to $15,000 to carry out their philanthropic efforts.

Savvy operators know that meals are built around protein, so naturally, the quality of what’s featured center-of-the-plate, matters. UniPro’s Copper Creek Cattle Company Upper 2/3rds Angus Beef program makes premium beef more attainable for more operators. And that value is passed all the way to front-of-house giving UniPro customers an edge over other foodservice distributor offerings.

People love burgers. But burgers have a bit of baggage. So, what do you do? If you’re Bush’s, you see an opportunity. Combine beans with beef (along with mushrooms and salt) to create a one-of-a-kind Blended Burger.

Bush’s Best^® mixed it up (literally & figuratively) by creating Classic Hummus Made Easy^®—delicious hummus with traditional ingredients that only requires a quick trip to the blender and a can of garbanzo beans to complete.

Between expanding government regulations, rising labor and food costs and always finicky students, school foodservice directors face a lot of challenges in the lunchroom. PepsiCo wanted to send a message that they get it—and can help.

PepsiCo Foodservice is home to lots of popular, tempting brands — PEPSI^®, DORITOS^®, CHEETOS^®, QUAKER^®, just to name a few. And PepsiCo has a whole team of culinary innovators working to uncover ways these products can be used as ingredients to create bold new menu items that serve up tastes people already love in ways they never expected.

Miss Vickie’s^® started in 1987 by a mother making kettle chips for her kids using ingredients fresh from the family farm. It’s a brand that truly started out of love and care and has grown into one of the most recognizable kettle chips in foodservice.

Everyone knows PepsiCo for its cola heritage, but there’s much more than soda going on behind the blue. There’s a massive portfolio of loved and leading brands, and even more than that, there’s a wealth of services and insights to help make sure that foodservice operators who work with PepsiCo can benefit from all that a global powerhouse has to offer. We developed a brand campaign and video to help audiences understand the many ways they can partner with PepsiCo Foodservice.