Ideas wide open.


SGC Foodservice

SGC Foodservice

Not too long ago, we were lucky enough to do some work for a local company that got its start right next door to us. Of course, that was over 150 years ago. Yep, Springfield Grocer Company has been serving its customers since 1865. Needless to say—but we’ll say it anyway—we were excited to work with such a historic and trusted company to update their look and help expand their reach.

One of the key components of their request was that they no longer wanted to be defined by their location. Sure, Springfield was where they got their start, but they serve a much, much larger area now. Of course, we didn’t want to step completely away from all that heritage, so we came up with a way to pay homage to where they came from without limiting where they could go. Take a look and see what you think of the new SGC identity.

Your Success Delivered.™SGC Foodservice LogoSGC Foodservice Icons Brochure and Business CardsSGC Foodservice Mug & FolderSGC Foodservice Delivery GuySGC Delivers.



Celebrating a Century

Cobb began as a small family farm in Littleton, Massachusetts in 1916, and just celebrated their 100-year anniversary. We were honored to be part of their event near the birthplace of their great company, Boston, and help them and their family of distributors celebrate a century of progress.

When we started developing the identity and concepts for the centennial, we wanted to embrace the history and culture of Cobb. So we started sorting through old photos and imagery from the company’s archives. One image in particular stood out, featuring a beautiful old Cobb truck and some determined employees.

Most of the pieces and ideas for the event developed and evolved from that central image. This focus allowed us to celebrate the company’s growth throughout the last 100 years in business, as well as honor the employees and customers who helped make it all possible.

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Edgewood Creamery Brand Identity Project

Naturally Crafted. Naturally Good.

Edgewood Creamery is a fantastic local family-owned and operated establishment in Southwest Missouri that uses a natural, balanced rotational grazing dairy to produce fresh, quality milk, which is then used to handcraft small batches of some truly exceptional cheeses.

We recently had the pleasure to work with these wonderful folks to help them redefine their brand, identity, and packaging applications to establish their growing business in the artisan cheese category. We’re pretty proud of how it all turned out, but even prouder of the fact that we were able to stop eating their cheese long enough to write this.

Edgewood Creamery Logotile-edgewood_02 tile-edgewood_03 tile-edgewood_04 tile-edgewood_05 tile-edgewood_06 tile-edgewood_07





It’s Good to be The King

Nothing’s got more hot sauce cred than Frank’s RedHot® Sauce. It was the secret ingredient in the original Buffalo wings, and today it still puts up big numbers as the #1 hot sauce brand in America.

So the plan was clear: leverage the brand’s lead to help operators hone their own wing skills. The Frank’s RedHot® King of Wings program did just that—via recipes, tips, tools and a little old lady who brought her A game.





A Structure Reclaimed

The last time we featured our Hotel Vandivort branding work, renovations were still underway. Dust was in the air and guests were still a hope. Now that it’s complete, you can walk by practically any time of day and see The Order bustling with business and the lobby area full of plugged-in professionals.

Originally built in 1906 as a Masonic Temple, the Vandivort’s expansive open flooring and historic charm made it a perfect pick to become Springfield’s first four-diamond hotel, a bit of SoHo right here in SoMo. And we’re proud to share more of our work for this iconic property.



The building’s history coupled with its downtown charm lends itself to a playful brand personality.


Cheeky and drool-worthy, The Order’s menu redesign draws in Springfield natives and hungry out-of-town hipsters alike.


The fun voice follows guests in-room with oddly specific do not disturb signs and friendly request cards.


Built 1904, Reborn 2014

Last year, we were selected to create an identity package for Springfield’s first boutique hotel. Named after the historic building where it’s located, Hotel Vandivort was originally home to a Masonic Temple. As you can imagine, the building’s history and its location in the heart of downtown inspired a range of concepts and executions.

The final logo design uses the subtle shape of a Masonic plumb bob to create an iconic V-shape that draws emphasis to the hotel's name and location. We're in the process of developing more creative as renovation on the building continues to move forward. Please check back for updates and new work.

Vandivort Sketch


Trident Pub House Golden Ale Beer Battered Seafood Logo

Branding Battered

When Trident Seafood asked us to help brand their new line of craft beer battered seafood, we thought to ourselves, “We love craft beer and we love batter. Dream job has arrived!” Working closely with our client to align with the existing Pub House brand, we created a systemwide identity for Golden Ale that was implemented in advertising, trade shows, digital and back-of-house packaging.

Trident Pub House Golden Ale Logo VariantsTrident Pub House Golden Ale Box





Logolounge 8 Selected

Farmer’s Market Logo Yields Award

Farmer’s markets strive to keep things local, and in that spirit Marlin helped brand our newest farmer’s market, The Farmer’s Market of the Ozarks. It’s an open-air venue with traditional retail space that’s held together by loft-style apartments overlooking the lively marketplace.

Farmer Market of the Ozarks Logo

Selected for publication in the upcoming and prestigious Logolounge 8 book, the logo features an icon of a fork and plant, reflecting the farm-to-table ethic that has made the movement so popular.

Farmer's Market PostcardsFarmer's Market PostcardsFarmer's Market Letterpress Block