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Made with Love & Care

Miss Vickie’s® started in 1987 by a mother making kettle chips for her kids using ingredients fresh from the family farm. It’s a brand that truly started out of love and care and has grown into one of the most recognizable kettle chips in foodservice.

But the wonderful story and moral backbone of the brand was being forgotten. So, we worked with them (and the beautiful new packaging they’d just developed) to relaunch the Miss Vickie’s brand and remind everyone that the very best flavors are born from strong roots.

 

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PepsiCo Foodservice

When We Say Partner, You Say Pepsi

Everyone knows PepsiCo for its cola heritage, but there’s much more than soda going on behind the blue. There’s a massive portfolio of loved and leading brands, and even more than that, there’s a wealth of services and insights to help make sure that foodservice operators who work with PepsiCo can benefit from all that a global powerhouse has to offer. We developed a brand campaign and video to help audiences understand the many ways they can partner with PepsiCo Foodservice.

Designed by the PepsiCo Design & Innovation Studio, the PepsiCo Foodservice logo is the primary brand mark for their foodservice division. Marlin developed a comprehensive brand guidelines around the new identity that served as a wayfinder through the development of all internal and operator facing communications.

PepsiCo Foodservice LogoPepsiCo Foodservice Style GuidePepsiCo Foodservice Embroidered Logo & Moments That Matter AdPepsiCo Foodservice Lunch BunchPepsiCo Foodservice Ads & PepsiCo Partners WebsitePepsiCo Foodservice at National Restaurant Association TradeshowPepsiCo Foodservice Photography & Cola Splashed Cup

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noosa Foodservice Rollout

Named after a beach town in Australia and made on a farm in Colorado, noosa is a brand of super premium yoghurt (yep, with a fancy “h” and all). It gets its velvety smooth texture and ridiculously delicious flavor from 100% whole milk, a touch of honey and fresh fruit. 

We were tasked to communicate all the adoration the brand already enjoys at retail to a new foodservice buyer. Our print and digital messages let operators know that this is no ordinary grab-n-go product—it’s grab-n-go-ohh!

Noosa General Sell Sheet Noosa General Blueberry Print Ad Noosa Mates Sell Sheet Noosa General Lemon Print AdNoosa Digital Ads

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The best seafood starts here

Starting from a better place

High Liner Foods’ commitment to outstanding seafood stretches from sea to table to tomorrow. Whether its haddock from frigid Icelandic waters or salmon from the depths off the coast of Chile, their goal is to provide the very best while sustaining fish populations and environments for generations to come.

To share and celebrate their unwavering principles, we showcased the global waters and succulent products they’re proud to source from and serve. Through print, digital, promotions, and more, we let foodservice operators know that no matter where great seafood starts, it comes from High Liner Foods.   

High Liner Foods Website Home High Liner Foods Website Recipes High Liner Foods Salmon High Liner Foods Website Training High Liner Foods Website Menuing High Liner Foods Guinness Shrimp High Liner Foods Website Products High Liner Foods Website High Liner Foods Sustainability High Liner Foods Print Materials High Liner Foods Digital Ads

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It’s Good to be The King

Nothing’s got more hot sauce cred than Frank’s RedHot® Sauce. It was the secret ingredient in the original Buffalo wings, and today it still puts up big numbers as the #1 hot sauce brand in America.

So the plan for a new site was clear: leverage the brand’s lead to help operators hone their own wing skills. The Frank’s RedHot® King of Wings program did just that—via promotions, recipes, tips, tools and a little old lady who brought her A game.

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Marlin Reinbeer Feature Image

What Reinbeer are you?

Holiday parties are known to bring out the personality in even the most humbug of guests. When you mix a little holiday spirit with some holiday spirits, fun and funny things tend to happen.

From Dashale to Hefevixen, Rydolph to Blitzner, this suds-in-cheek holiday site let visitors find the Reinbeer that most matched their holiday party persona.

Marlin Reinbeer Email

Marlin Reinbeer Site

Marlin Reinbeer BlitznerMarlin Reinbeer DonlagerMarlin Reinbeer Ryedolph

Marlin Reinbeer Site Marlin Reinbeer Instagram Post

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The Most Super of Super Foods

Bush’s Beans are more than a good food, they’re straight-up super. They’re packed with nutrients, they can act as a meat alternative, they can work in almost any cuisine and across the menu, morning to midnight.

This campaign for Bush’s helped draw attention to all the incredible things their beans can do for foodservice operators. With a mix of digital and print media, sales collateral, and event marketing, word got out—Bush’s beans are undoubtedly the most super of super foods.

Bush’s Super Beans BrochureBush’s Super Beans Brochure SpreadBush’s Super Beans Magazine Print Ad Bush’s Super Beans Website Landing Page Bush’s Super Beans Print Ads Bush Super Beans Tradeshow Banner

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Revolutionary Chili

It all began when our team of chefs went into the kitchen to develop chili recipes using Bush’s Best® Baked Beans. The results were so delicious that we had to share their work with the world. Through various print executions and an online landing page, we made it clear there’s a whole new way to enjoy Bush’s Best® Baked Beans.

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Breakfast Inspirator

The Most Important Meal

Breakfast is big. And it’s not just a morning thing anymore. With 3 top brands, The French’s Food Company wanted to share profitable ideas with operators. InspiredFlavor.com was born. This slick interactive tool is fully responsive across all devices and demonstrates the 24-hour-appeal of exciting new breakfast items offering full recipes and insightful videos. Stop by and prepare to look at breakfast in a whole new way.

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Can Do On Any Device

We launched bushbeansfoodservice.com late in 2012. The site exudes the brand’s Can Do ethos by demonstrating the litany of possibilities and culinary solutions which only Bush’s Beans can bring to a foodservice operation. Phone? Tablet? Real computer? Go ahead and take the site for a spin.

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Tazo Program Page Featured Image

Tazo Springs Digital

Refreshing teas from a recently refreshed Tazo® tea brand were the focus for Starbucks spring promotion. To launch this promotion, we leveraged our deep knowledge of the customer base and digital behaviors to create a standalone program page that allowed operators to get inspired by Tazo® tea recipes, peruse and order products, even request marketing support.

Tazo Tea Program Page

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Cause Momentum Mobile

Cause Momentum Beta Launch

CauseMomentum.org makes connections between people and partners of the Community Foundation of the Ozarks. Fifty-one nonprofit partners, such as libraries, eco organizations, clinics, arts groups and more, showcase their charitable projects online and ask for donations, raising money as well as visibility of worthy causes throughout the community.

Cause Momentum