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Hillshire Farms Flavor That Says Sausage

Flavors that Make a Bold Statement

As the leading brand of smoked sausage in the US, Hillshire Farm® is known for its distinctive flavor and long-standing tradition of quality meats.

To help them roll out a new line of bold, on-trend sausages, we created a campaign that let the ingredients do all the talking. Flavors were highlighted in a big way to show operators that these new products speak to customer cravings.

Hillshire Farms Flavor That Says Sausage Table TentsHillshire Farms Flavor That Says Sausage 4 CheeseHillshire Farms Flavor That Says Sausage Sales SheetHillshire Farms Flavor That Says Sausage Red Chili CheeseHillshire Farms Flavor That Says Sausage Digital AdHillshire Farms Flavor That Says Sausage Red Chili

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Lay’s The Familiar Favorite

The One, The Only, The Always

LAY’S® is one of the most loved potato chip brands in the world and their flavors can go well with just about everything, anytime. Sometimes operators just need a little tasty reminder of that.

The crispy, flavorful chips are the best selling tools, so we packaged up four of the most-loved flavors and sent sample boxes wrapped with eye-catching colors and imagery, along with information on the power of the brand as well as a valuable offer available only online.

Lay’s Familiar Favorite Sampling BoxLay’s Familiar Favorite Sampling Box OpenLay’s Familiar Favorite Sampling Box InsertsLay’s Familiar Favorite Sampling Box Landing Page

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Spice Every Slice

Tyson’s Bonici® brand has earned a reputation for delivering consistent quality, ease of prep and new-product innovation with protein pizza toppings. The foodservice introduction of Bonici® Jalapeño Pepperoni was no exception, giving pizza operators an on-trend way to dial up their menu and patron excitement.

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Creating a Frenzy

Tyson® Chicken Chips are a lot of things. Craveable. Dippable. Shareable. Just to name a few. They’re also just plain fun to eat and a great way for foodservice operators to inspire culinary creation and drive sales from their appetizer menus.

As it turns out, we noticed these chips are actually one more thing: shark fins! So when we set out to develop a campaign to introduce the new product, we took that visual idea and swam with it.

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Black Oak Brand Feature

A Campaign Generations in the Making

For generations, the good folks at Black Oak have been perfecting the products they craft so foodservice customers can confidently offer their patrons the highest-quality precooked protein in its class. They’ve also expanded their offerings to include new smoked meat flavors.

We were asked to contemporize their branding with a new identity and update their foodservice sales materials and photography to better signify their upscale reputation and help communicate that, while their expertise may have been decades in the making, they were constantly working toward innovative ways to make business bigger, better, and easier for their chef and operator customers.

Black Oak Pulled PorkBlack Oak T-shirtBlack Oak Pork Tenderloin SandwichBlack Oak Brand CollateralBlack Oak Baby Back RibsBlack Oak Brand Packaging

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Jimmy Dean Stuffed Hash Browns

The Stuff(ed) Dreams Are Made Of

Sure hash browns are a staple of modern breakfasts, but is that all they could be? Should all that flavor be as portable as it is delicious? Jimmy Dean® sure thought so. They wanted to take that hearty, warm, good-morning feeling you get from a great hash brown and let customers take it with them anytime, anywhere. And they asked us to help them communicate this new foodservice offering to their customers.

So, the ask was pretty simple: Develop a foodservice campaign to launch these tasty, on-the-go options in a way that lets operators see all the potential stuffed in every product. So that’s exactly what we did with table tents, sell sheets, posters—you name it. We stuffed everything we could into the campaign. Sorry, we had to.

Jimmy Dean Stuffed Hash Browns Sales SheetJimmy Dean Stuffed Hash Browns PhotographyJimmy Dean Stuffed Hash Browns InstructionsJimmy Dean Stuffed Hash Browns Table Tent and Digital Ad

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Bush’s Hummus Made Easy Feature

Great Hummus. No Hassle.

Bush’s Best® mixed it up (literally & figuratively) by creating Classic Hummus Made Easy®—delicious hummus with traditional ingredients that only requires a quick trip to the blender and a can of garbanzo beans to complete.

To showcase the simple yet awesome nature of the hummus, all touchpoints communicated the superfast prep and astonishing flavor by keeping messages brief and the delicious possibilities front and center.

Bush’s Hummus Made Easy Landing pageBush’s Hummus Made Easy 3 Simple StepsBush’s Hummus Made Easy Magazine Spread AdBush’s Hummus Made Easy Sunshine HummusBush’s Hummus Made Easy Sampling KitBush’s Hummus Made Easy Pesto Hummus

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The Passion to Please

Between expanding government regulations, rising labor and food costs and always finicky students, school foodservice directors face a lot of challenges in the lunchroom. PepsiCo wanted to send a message that they get it—and can help.

If there’s one thing that keeps school foodservice directors motivated, it’s their passion for creating delicious meals that their kids will love. So we developed a brand campaign to let them know they have a partner in PepsiCo who shares their passion to please.


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PepsiCo FlavorWorks Hero

Branding a Team of Innovative Culinarians

PepsiCo Foodservice is home to lots of popular, tempting brands — PEPSI®, DORITOS®, CHEETOS®, QUAKER®, just to name a few. And PepsiCo has a whole team of culinary innovators working to uncover ways these products can be used as ingredients to create bold new menu items that serve up tastes people already love in ways they never expected.

Our challenge was to brand this team and process, giving them a sense of pride and excitement while also letting everyone know that when it comes to OMG flavor, this group isn’t messing around.

Marlin’s brand development team designed the identity and developed a comprehensive style guide setting the foundation for clear and consistent brand usage for all of FlavorWorks communications.

PepsiCo FlavorWorks LogoPepsiCo FlavorWorks Style GuidePepsiCo FlavorWorks Tag LinePepsiCo FlavorWorks Logo Embroidered & WebsitePepsiCo FlavorWorks Icons & Style Guide Book

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Made with Love & Care

Miss Vickie’s® started in 1987 by a mother making kettle chips for her kids using ingredients fresh from the family farm. It’s a brand that truly started out of love and care and has grown into one of the most recognizable kettle chips in foodservice.

But the wonderful story and moral backbone of the brand was being forgotten. So, we worked with them (and the beautiful new packaging they’d just developed) to relaunch the Miss Vickie’s brand and remind everyone that the very best flavors are born from strong roots.

 

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PepsiCo Foodservice

When We Say Partner, You Say Pepsi

Everyone knows PepsiCo for its cola heritage, but there’s much more than soda going on behind the blue. There’s a massive portfolio of loved and leading brands, and even more than that, there’s a wealth of services and insights to help make sure that foodservice operators who work with PepsiCo can benefit from all that a global powerhouse has to offer. We developed a brand campaign and video to help audiences understand the many ways they can partner with PepsiCo Foodservice.

Designed by the PepsiCo Design & Innovation Studio, the PepsiCo Foodservice logo is the primary brand mark for their foodservice division. Marlin developed a comprehensive brand guidelines around the new identity that served as a wayfinder through the development of all internal and operator facing communications.

PepsiCo Foodservice LogoPepsiCo Foodservice Style GuidePepsiCo Foodservice Embroidered Logo & Moments That Matter AdPepsiCo Foodservice Lunch BunchPepsiCo Foodservice Ads & PepsiCo Partners WebsitePepsiCo Foodservice at National Restaurant Association TradeshowPepsiCo Foodservice Photography & Cola Splashed Cup

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noosa Foodservice Rollout

Named after a beach town in Australia and made on a farm in Colorado, noosa is a brand of super premium yoghurt (yep, with a fancy “h” and all). It gets its velvety smooth texture and ridiculously delicious flavor from 100% whole milk, a touch of honey and fresh fruit. 

We were tasked to communicate all the adoration the brand already enjoys at retail to a new foodservice buyer. Our print and digital messages let operators know that this is no ordinary grab-n-go product—it’s grab-n-go-ohh!

Noosa General Sell Sheet Noosa General Blueberry Print Ad Noosa Mates Sell Sheet Noosa General Lemon Print AdNoosa Digital Ads

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The best seafood starts here

Starting From a Better Place

High Liner Foods’ commitment to outstanding seafood stretches from sea to table to tomorrow. Whether its haddock from frigid Icelandic waters or salmon from the depths off the coast of Chile, their goal is to provide the very best while sustaining fish populations and environments for generations to come.

To share and celebrate their unwavering principles, we showcased the global waters and succulent products they’re proud to source from and serve. Through print, digital, promotions, and more, we let foodservice operators know that no matter where great seafood starts, it comes from High Liner Foods.   

High Liner Foods Website Home High Liner Foods Website Recipes High Liner Foods Salmon High Liner Foods Website Training High Liner Foods Website Menuing High Liner Foods Guinness Shrimp High Liner Foods Website Products High Liner Foods Website High Liner Foods Sustainability High Liner Foods Print Materials High Liner Foods Digital Ads

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It’s Good to be The King

Nothing’s got more hot sauce cred than Frank’s RedHot® Sauce. It was the secret ingredient in the original Buffalo wings, and today it still puts up big numbers as the #1 hot sauce brand in America.

So the plan for a new site was clear: leverage the brand’s lead to help operators hone their own wing skills. The Frank’s RedHot® King of Wings program did just that—via promotions, recipes, tips, tools and a little old lady who brought her A game.

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The Most Super of Super Foods

Bush’s Beans are more than a good food, they’re straight-up super. They’re packed with nutrients, they can act as a meat alternative, they can work in almost any cuisine and across the menu, morning to midnight.

This campaign for Bush’s helped draw attention to all the incredible things their beans can do for foodservice operators. With a mix of digital and print media, sales collateral, and event marketing, word got out—Bush’s beans are undoubtedly the most super of super foods.

Bush’s Super Beans BrochureBush’s Super Beans Brochure SpreadBush’s Super Beans Magazine Print Ad Bush’s Super Beans Website Landing Page Bush’s Super Beans Print Ads Bush Super Beans Tradeshow Banner

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Looking Out for the Little Ones

Finding healthy menu options that kids will actually eat is an age-old problem. Fortunately, there’s a versatile vegetable that doesn’t arouse any suspicion. Bush’s Best® Beans to the rescue.

With the launch of our fully integrated campaign, we’ve positioned beans as the ultimate solution to the kids’ cuisine dilemma. While our print ad grabs the attention of operators and chefs, a range of digital executions give our audience the tools they need to bring Bush’s Best® to their kids’ menu ASAP. And for those who still like their recipes on paper, we developed a recipe book that’s completely dedicated to kid-friendly recipes featuring our beans.

Sales are up as kids across the nation indulge in delicious, vegetable dishes—most likely without even knowing it. Picky_Eaters_Ad

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Kid-Friendly_Recipe_Book_Cover

Kid-Friendly_Recipe_Book_Spread

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Sweet Street Desserts Summerberry Dog

It’s All About Style

This style guide is the go-to resource for Sweet Street Desserts’ brand identity. It showcases the brand’s creative treatments and is a direct reflection of how Sweet Street is perceived by customers and what sets it apart from the competition.

Sweet Street Desserts Style Guide

Sweet Street Style Guide

Sweet Street Style Guide

Sweet Street Style Guide

Sweet Street Style Guide

Sweet Street Style Guide