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OvenStone Bakery

OvenStone Brand Development

Nothing satisfies like fresh-from-the-oven baked breads, buns, wraps, and every other bakery case staple or treat. OvenStone is UniPro’s everyday baked goods product line offering member foodservice distributors a full range of affordable bakery-fresh products.

Marlin developed the OvenStone brand by identifying key competitors, the brand name, logo, and numerous applications, all supporting the OvenStone’s promise of great things every day.

OvenStone Bakery Brand GuidelinesOvenStone Bakery Primary LogoGreat Things Everyday – We believe that ovens do more than bake. Of course, the hearty, delicious, aromatic baked goods are vital, but so is the feeling of wholesome, quality goodness that comes with a lovingly baked product. And we want that feeling to be present in every meal throughout consumers’ busy lives. That’s why OvenStone Bakery works so hard to bake everyday goodness into every bread, dessert, and snack we sell. From our hearth to your kitchen, OvenStone is the keystone of quality and consistency in your back-of-house and on your patrons’ tables.OvenStone Bakery Built to Fill PosterOvenStone Bakery Built to Fill Poster GroupOvenStone Bakery Bagged Bread GroupOvenStone Bakery Corrugate Boxed BreadGreat Things EverydayOvenStone ApronOvenStone Bakery Chocolate Chip Cookies PackagingS&S Hilborn Type Specimen Pangram: Inquiring minds just knead to dough where OvenStone homestyle pre-boxed frozen ciabatta breads can be bought.Montserrat Type Specimen Pangram: OvenStone Bakery bakes doughy pretzels, coquettish crumbly cookies, and extra jumbo paper-wrapped muffins.Rhythm One Solid Type Specimen Pangram: Excellent OvenStone, the crust, a crumb! A little trust, a demijohn can keep the soul alive. Not portly, mind! But breathing warm, conscious as zealous Napoleona night before the Queen’s crown!OvenStone Bakery Thanks Mom!

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State Fair Crispitos Brand Guidelines

Crispitos® Brand Guidelines

We recently had the pleasure of working with Tyson® Foodservice to create brand guidelines for their delicious Crispitos® filled tortillas. After a lot (and we mean A LOT) of staring longingly at the tasty imagery, we dove in.

One of the things we love about Crispitos® products is the premium, hand-rolled look and the rich, indulgent flavors all wrapped in a delicious, crispy shell. We took this to heart and set out to create something that is just as visually appealing for operators as it is for those they serve. Because why should consumers get to have all the fun?

To start, we wanted to pay homage to the State Fair® brand roots, so we chose textures with a handmade, old-world feel like light distressed paper, scattered texture, and fun swirling elements. The brand colors utilize the original Crispitos® logo colors along with brighter ones to move the visuals into a more energetic space.

The fonts we use are a combination of an Americana-like slab-serif and a rounded condensed bold type, which can be used together or can stand alone in a creative headline treatment. We use an eye-catching accent font for conjunction and other applicable words and Gibson for body copy to keep layouts looking sturdy and cohesive.

The Crispitos® brand believes that no matter where consumers are or how fast their day is moving, they deserve a snack or meal that makes them feel like they’ve won the food lottery. We were delighted to be able to carry that belief forward into brand guidelines that convey that sense of fun, celebration, and a little bit of the unexpected.

State Fair Crispitos Brand GuidelinesState Fair Crispitos Hand Rolled HappinessState Fair Crispitos Delicious Starts Here & Crisp Goodness Has A FlavorState Fair Crispitos A Tasty Bit of Heaven With A Crispy Outer Shell & Delicious Starts HereState Fair Crispitos Hand Rolled Happiness With YouState Fair Crispitos Photography & Warmer POS & Delicious Here Table TentState Fair Crispitos Tasty, Yummy Delightful Digital Ads

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Excellence Everyday

Rangeline Brand Development

For voracious appetites nothing satisfies like beef and nothing fills out a menu like all-beef patties and grinds. Rangeline rounds out UniPro’s center-of-the-plate program by adding the opportunity for member foodservice distributors to leave nothing on the table when fulfilling demanding operator’s protein needs.

Marlin developed the Rangeline brand from identifying key competitors, the brand name, logo, and numerous applications, all delivering the promise of excellence everyday.

Rangeline Cattle Company Brand GuidelinesRangeline Primary LogoMeats and Provisions for Excellence Every Day – You could say we know a thing or two about meats. Beef, pork, even some poultry—we are experts at raising and distributing quality products around the country. We know how to help you get the job done, and get it done right. Our line of meats and provisions delivers carefully raised animal protein for a variety of everyday menu applications. From the heart of the pastureland to the heart of your kitchen, we’re committed to bringing you excellent options with flavor, quality and consistency you can trust.Rangeline You Know What To Do With It PosterRangeline Red Polo ShirtRangeline Box, Packing Tape & Utility KnifeRangeline Magazine Ad – When we say our stuff always works, do we mean taste, budget, or variety? Yep.Rangeline Sales Sheet Cover – If it doesn’t taste good, honestly, that’s on you.Rangeline Montserrat Type Specimen Pangram: Y’all holler for another flavor-packed, juicy, sizzling, eximious Rangelıne two-pound BBQ’d burger.Rangeline Coluna Type Specimen Pangram: Knowing grinding heavy beef patties is a snooze job, operators always request Rangeline excellent meats.Rangeline Behemoth Type Specimen Pangram: Quickly fixin’ to make dough, Rangeline’s operators enjoy specialized views on big beefy patties.Rangeline Hamburger Patties Styro PackRangeline Thanks Signoff

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Plant-Based Nuggets, Tenders And Filets: Raised & Rooted

Planting a New Seed

The demand for plant-based protein offerings is, well, growing. By leaps and bounds. And Tyson Foodservice has entered the category with the introduction of its Raised & Rooted™ line of plant-based nuggets, tenders and filets.

We created a multifaceted campaign to communicate the product’s amazingly delicious flavor and unlimited menu versatility. From a box mailer that captured the attention of operators, to table tents that appealed directly to hungry flexitarians, we helped nurture the introduction of the Raised & Rooted™ brand in the foodservice segment.

Raised & Rooted Hot SheetRaised & Rooted Point-of-SaleRaised & Rooted Chicken Sandwich and Filets PhotoRaised & Rooted Digital Banner AdsRaised & Rooted Chicken Filet Threesome Overhead PhotoTyson Raised & Rooted Plants Made MeatierRaised & Rooted Direct Mail KitRaised & Rooted Magazine AdRaised & Rooted Burger Wrap Paper, Toothpick Flags, And NapkinsRaised & Rooted Chicken Sandwich

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Inspirations Artisan Bakery

Unbelievably Indulgent

Desserts are meant to be fun, unique and, above all, unbelievably indulgent. They provide the finish to our meals for a reason — that last delicious bite is the part we often remember the most. This strong emotional connection is what inspried Marlin’s brand development of UniPro’s Inspirations Artisan Bakery brand, bringing it to the forefront of our customers’ minds with a decadently delightful and unforgettable desserts product line.

Inspirations Artisan Bakery Brand Guidelines Our artisan approach to inspired baking is captured through our expressive hand lettered Inspirations calligraphy. The art of the Inspirations inscription imbues our desserts product line with the guarantee of craft and quality. The Inspired Swirl icon has been roughened to pair well with the script and made small, like the cherry garnish as the last fabulous flourish atop all our inspired confections.Inspirations Artisan Bakery Ball CapInspirations Artisan Bakery T-ShirtInspirations Artisan Bakery Muffin CupsInspirations Artisan Bakery Dessert LabelsInspirations Artisan Bakery Strawberries IllustrationInspirations Artisan Bakery Strawberry CheesecakeInspirations Artisan Bakery Lemons IllustrationInspirations Artisan Bakery Lemon Meringue PieInspirations Artisan Bakery Chocolate & Hazelnuts IllustrationInspirations Artisan Bakery Chocolate Chips & Hazelnut CookiesInspirations Artisan Bakery InSpinspirations Pinwheel & CupcakeInspirations Artisan Bakery Inspired by Fun Magazine AdInspirations Artisan Bakery InSwirlspirations Hair of Budha Detail & Pinwheel CookieInspirations Artisan Bakery Inspired by Details Magazine AdInspirations Artisan Bakery InBloomspirations Cherry Blossom & CupcakeInspirations Artisan Bakery Inspired by Nature Magazine AdInspirations Artisan Bakery Apron – Merci

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Clear Purpose

Copper Creek Brand Development

Savvy operators know that meals are built around protein, so naturally, the quality of what’s featured center-of-the-plate, matters. UniPro’s Copper Creek Cattle Company Upper 2/3rds Angus Beef program makes premium beef more attainable for more operators. And that value is passed all the way to front-of-house giving UniPro customers an edge over other foodservice distributor offerings.

Marlin developed the Copper Creek brand by identifying key competitors, the brand name and identity, brand introduction video, and numerous applications, all reflecting the promise of unwavering integrity and clear purpose.

Copper Creek Cattle Company Primary LogoCopper Creek Cattle Company Band GuidelinesPremium Black Angus – From the passionate pursuit of sustainable cattle ranching, to careful, expert handling at the butcher block, our Prime and Upper 2/3rds Choice Black Angus Beef is raised, sourced and crafted with unwavering integrity. We offer a full line of hand-selected cuts to meet all specialty and high-end applications. Set your menu apart with beautiful marbling and tender, juicy flavor from a company that prides itself in being the authority on Premium Black Angus beef.Copper Creek Cattle Company 100% Premium Angus Beef Integrity PosterCopper Creek Cattle Company Black Polo ShirtCopper Creek Cattle Company Box, Packing Tape & Utility KnifeCopper Creek Cattle Company Magazine Ad Spread – Around here even when it’s not about the beef, it’s about the beef.Copper Creek Cattle Company Sales Sheet Cover – Perfection isn’t possible. Clear purpose is.Copper Creek Montserrat Type Specimen Pangram: Awesome sizzling Copper Creek ribeyes locked-in juices quiet vexing pangs of hunger.Copper Creek Knockout Type Specimen Pangram: Copper Creek’s Hand-Selected Prizewinning Premium Angus Beef is Judged Equally by Flavor, Texture and FreshnessCopper Creek Knockout Type Specimen Pangram: Methinx twelve boot-quaking juicy seared Copper Creek Angus beef steaks sound crazy great.Copper Creek Cattle Company Angus Beef Steak Styro PackCopper Creek Cattle Company Butcher Signoff

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Bush’s Good-To-Go Hero

Serving Much More Than Meals

The new normal has shifted to-go in foodservice from being a maybe to an absolute must have. To help operators, we worked with Bush’s to create a takeout program that could help establishments keep families in their community well-fed and business going.

Starting with bean-based recipes for family-sized meals and original recipes created in tandem with chefs who had been furloughed due to COVID-19, we created an email campaign, landing page, point-of-sale materials, and social media tools to help operators in these unique and challenging times.

Black Bean and Bacon NachosBush’s Good-To-Go Landing Page on Mobile PhoneSummer Cookout Shrimp and GritsBush’s Good-To-Go Operator PostersBush’s Good-To-Go InfographicTaco Fiesta Lasagna Family Meal

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Tyson Red Label Authentic Grilled Chicken

Grilled Gets Grillier

The Tyson Red Label® product line features value-added chicken offerings that save time and money for operators. Fully cooked grilled chicken filets and nuggets were already a hit, but some operators had a request: “can you make the grill marks even more pronounced?”

So Tyson Foodservice went to work in the kitchen, adding darker char marks on both sides of the chicken. Then we went to work as well, creating a hot sheet, rebate and digital ad executions that helped get the word out about the new hot-off-the-grill flavor and appeal.

Tyson Red Label Authentic Grilled Chicken Hot Sheet and RebateTyson Red Label Authentic Grilled Chicken Hot Sheet and Rebate Tyson Red Label Authentic Grilled Chicken Table Tent, Poster, Dangler, and Counter CardTyson Red Label Authentic Grilled Chicken SandwichTyson Red Label Authentic Grilled Chicken Nuggets in Fry BasketTyson Red Label Authentic Grilled Chicken Digital Banner Ads

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Part Beans. Part Beef. Bush’s Best Blended Burger Feature

Beans make everything better. Even burgers.

People love burgers. But burgers have a bit of baggage. So, what do you do? If you’re Bush’s, you see an opportunity. Combine beans with beef (along with mushrooms and salt) to create a one-of-a-kind Blended Burger.

We worked with Bush’s to launch this savory concoction with a full campaign including print, digital, a unique landing page, product video, promotions, and more. Part beans, part beef, part creative, part great client, all awesome work to help foodservice operators tempt the growing hungry hordes of flexitarians with a flavorful and juicy burger that’s more healthful with less calories and fat than a typical burger.

Bush’s Best Blended Burger and Coleslaw HeroBush’s Best Blended Burger Beef Cuts SteerPart Beans. Part Beef. Bush’s Best Blended Burger Magazine AdPart Beans. Part Beef. Bush’s Best Blended Burger Landing Page

Less Fat. Fewer Calories. All Delicious. Bush’s Best Blended Burger Table TentsBush’s Best Blended Guacamole and Pico de Gallo Burger Hero

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Break the Internet with Breakfast Hero

Boost the Breakfast Feed

No, it’s not a glitch. It’s a 24/7 breakfast takeover. We worked with Tyson Foodservice to fill the social feeds with college students’ favorite breakfast moments. This campaign consisted of both Operator/Sales training components, and student-facing materials to encourage students to share how they do breakfast for a chance to win prizes. We provided universities with email assets, social media images and post samples to blast the breakfast momentum! As an added benefit, Tyson was able to gain helpful insights about how students are participating in the all-day-breakfast trend.

Break the Internet with Breakfast Sales Sheet

Break the Internet with Breakfast Toolkit

Break the Internet with Breakfast Instagram Post

Break the Internet with Breakfast Bacon & Egg Sandwich

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Yakima Chief Hops Hop Bines Aerial

Supplying Hops Responsibly

Leading America’s craft beer revolution, grower owned Yakima Chief Hops are the farmers, processors, and suppliers to a thirsty nation. A foundation of re-investment in modern farm practices, breeding, and new product innovation have put YCH at the top of a competitive international hop market. Along with a new generation of beer lovers, each family farm is looking to their next generation to build upon what today’s YCH has achieved. The biennial Corporate Social Responsibility (CSR) report is a critical component of guiding near- and long-term goals in maintaining sustainable and equitable business and farming practices.

Yakima Chief Hops CSR ReportYakima Chief Hops CSR Report Pages 2-3 DetailYakima Chief Hops We do not inherit the earth Chief Si’ahl quoteYakima Chief Hops CSR Report Booklets StackedYakima Chief Hops CSR Report Icon SetYCH CSR Report Our Stakeholders PosterYakima Chief Hops CSR Report Spread Pages 2–3Yakima Chief Hops CSR Report Spread Pages 4-5Yakima Chief Hops CSR Report Spread Pages 6-7Yakima Chief Hops CSR Report Spread Pages 8-9Yakima Chief Hops CSR Report Spread Pages 12-13Yakima Chief Hops CSR Report Spread Pages 14-15Yakima Chief Hops CSR Report Pages 16–17 DetailYCH CSR Report Process Overarching Goals PosterYCH CSR Report Process Strategic Goals PosterYakima Chief Hops CSR Report Spread Pages 16-17Yakima Chief Hops CSR Report Spread Pages 18-19Yakima Chief Hops CSR Report Spread Pages 20-21Yakima Chief Hops CSR Report Spread Pages 22-23Yakima Chief Hops CSR Report Spread Pages 24-25Yakima Chief Hops Great Beer Grows Here PosterYCH CSR Report Food Safety Poster

 

Thanks!

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Fellers Hero

A Redesign 75 Years in the Making

After 75 years as a foodservice equipment provider, Fellers needed a rebrand that reflected all that’s changed in three-quarters of a century. Starting life towards the end of World War II, Fellers Fixtures saw an opportunity in reselling restaurant fixtures and equipment. Over the decades, the reseller’s trusted reputation for new and used equipment gave way to full-service back-of-house kitchen planning, design, and outfitting.

With the acquisition by SGC Foodservice, a midwestern regional foodservice distributor, the rebranded Fellers’ is poised to play a vital role with foodservice operators looking for outstanding equipment and innovative ideas on how to make the most of their kitchens.

Fellers Style GuideFellers Primary Logo

The Fellers icon is more than an ‘F’ — the shapes form a small vignette of a building, with the rhombus as a roof and the circle and rectangle as the structure. This contemporary and enduring solution is made friendly by “Fellers” typeset in title case and featuring happy ‘Es’ and hooked ‘Ls’ adding a little more warmth to the Fellers brand.

Fellers Tagline: Bringing foodservice equipment and design togetherFellers Service VanFellers ToolboxFellers Secondary LogoFellers Ball CapFellers Service Manual & Documentation Ziploc BagMontserrat Type Specimen: Every well-equipped back-of-house kitchen design expertly jump starts work zone efficiency.Montserrat Type Specimen: From freezers to fryers, our abiding Fellers’ fellows jovially equip kitchen fixtures.Fellers StationeryFellers Billboard: Bringing foodservice equipment and design togetherFellers T-shirt : Bringing foodservice equipment and design together.Fellers Zipper Jacket & Thanks! Signoff with Pencil & Clipboard

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Runaway Grub Food Truck Service Side

Keep on Food Truckin’

In a fight, who wins between bread and waffles? Waffles every time. The minds behind Runaway Grub knew this and developed an entire food truck menu around it. Featuring breakfast and chicken sammies all wrapped in waffles, along with some unusual crunchy, always-tasty toppings, Runaway Grub tempts and satiates hungry filler-uppers exclusively at Sunoco-branded and -partner gas stations. Marlin was enlisted to develop the branding, food truck graphics, and messaging for this concept built around unexpected, possibly impossible combinations. 

Runaway Grub Brand GuidebookThe Runaway Grub Logo

Inspired by the one-of-kind flavor twists, the Runaway Grub logo takes an MC Escher-like turn. The surrounding typography is erratic and grungy, and the logo weaves into a winding backdrop creating an eye-catching visual that speaks to the creative culinary happening at this unexpected, yet downright delicious rolling restaurant.

Runaway: Anything that’s run away is a thing difficult to predict and nearly impossible to contain. With the twist of unexpected ingredients or combinations…The Runaway Grub Food Truck Three Quarter ViewThe Runaway Grub Food Truck Front ViewRunaway Grub Photography: Classic Chicken SandwichRunaway Grub Nashville Hot Chicken SandwichRunaway Grub Cold Brew & Hot Coffee CupsRunaway Grub Bacon & Fries Breakfast TacoRunaway Grub Breakfast Chicken SandwichGotham Type Specimen: Runaway Grub maximizes every possible unequivocally impossible juicy fried chicken sandwich.Comicrazy Specimen: Runaway Grub flavorists breakfast with exquisitely juicy waffle-wrapped meaty sandwiches.Stomper Specimen: Exceptive quick-fried crispy waffles are to juicy fresh-fried chicken what frothy fizzy foam is to great big bottles of birch beer.Runaway Grub Sticker / Applications TitleRunaway Grub T-shirt & Branded Plastic Cold CupRunaway Grub Facebook PageRunaway Grub Facebook PostsRunaway Grub Instagram PageRunaway Grub Instagram PostsRunaway Grub See Ya’round Signoff

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Yakima Chief Hops Boxing Cat Brewery This vs. That Cat Beer Battle Logo

Cat Fight!

Yakima Chief Hops spotted an opportunity in China’s burgeoning craft beer market to highlight hops as the foundation to great craft beer flavor. With the recent investment in China’s Boxing Cat Brew Pub chain, Anheuser-Busch was the perfect partner to help lead a grassroots effort for educating a culture that has only known watery lagers.

The initiative to highlight hops had several tactics working together with a strategy to educate waitstaff through online training and patrons through on-premise promotions, events, table games, and a Boxing Cat Brewery mobile app.

Boxing Cat Brewery Logo Burst PosterBoxing Cat Brewery Hop & Brew School Landing Page

Converting customers from macros to craft starts by knowing what makes small batch craft beer better. Boxing Cat, China’s most celebrated craft brewery gets a user-authenticated online training portal built to train up the Boxing Cat staff to serve a better beer.

Boxing Cat Brewery Hop & Brew School Landing Page on a tablet

In support of a better trained staff and exceptional craft beer, the brew pub gets a rotating series of fight-like seasonal event and evergreen posters plastered from backwalls to bathrooms.

Boxing Cat Brewery This vs That Cat Promotion & Event Posters TiledBoxing Cat Brewery This vs That Cat Oktoberfest Event Poster TopBoxing Cat Brewery This vs That Cat Oktoberfest Event Poster BottomBoxing Cat Brewery This vs That Cat Beer Matchup Promo PosterBoxing Cat Brewery This vs That Cat The Challenger Beer of the Month Promo Poster TopBoxing Cat Brewery This vs That Cat The Challenger Beer of the Month Promo Poster BottomBoxing Cat Brewery Main Event Logo Burst PosterBoxing Cat Brewery Passport Mobile App iPhone Mockup

The Boxing Cat app engages customers at the restaurant and away with menuing from the tap to the kitchen, brew pub locations, LTOs, trivia contest giveaways, and a frequent drinker beer club.

Yakima Chief Hops Boxing Cat Brewery This vs. That Cat Beer Battle SelfieBoxing Cat Brewery This vs. That Cat Beer Coaster Hop Factoids

In an effort to educate a new generation of Chinese beer lovers, in-booth games such as trivia and coaster hop factoids drive to discounts and giveaways.

Yakima Chief Hops Boxing Cat Brewery This vs. That Cat Beer Battle Hop Headed T-shirt TopYakima Chief Hops Boxing Cat Brewery This vs. That Cat Beer Battle Hop Headed T-shirt BottomYakima Chief Hops Boxing Cat Brewery This vs. That Cat Beer Battle Tin Box Trivia CardsYakima Chief Hops DiceBoxing Cat Brewery This vs. That Cat Beer Battle Marlin Company Cheers! Signoff

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Hillshire Farms Flavor That Says Sausage

Flavors that Make a Bold Statement

As the leading brand of smoked sausage in the US, Hillshire Farm® is known for its distinctive flavor and long-standing tradition of quality meats.

To help them roll out a new line of bold, on-trend sausages, we created a campaign that let the ingredients do all the talking. Flavors were highlighted in a big way to show operators that these new products speak to customer cravings.

Hillshire Farms Flavor That Says Sausage Table TentsHillshire Farms Flavor That Says Sausage 4 CheeseHillshire Farms Flavor That Says Sausage Sales SheetHillshire Farms Flavor That Says Sausage Red Chili CheeseHillshire Farms Flavor That Says Sausage Digital AdHillshire Farms Flavor That Says Sausage Red Chili

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Lay’s The Familiar Favorite

The One, The Only, The Always

LAY’S® is one of the most loved potato chip brands in the world and their flavors can go well with just about everything, anytime. Sometimes operators just need a little tasty reminder of that.

The crispy, flavorful chips are the best selling tools, so we packaged up four of the most-loved flavors and sent sample boxes wrapped with eye-catching colors and imagery, along with information on the power of the brand as well as a valuable offer available only online.

Lay’s Familiar Favorite Sampling BoxLay’s Familiar Favorite Sampling Box OpenLay’s Familiar Favorite Sampling Box InsertsLay’s Familiar Favorite Sampling Box Landing Page

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Spice Every Slice

Tyson’s Bonici® brand has earned a reputation for delivering consistent quality, ease of prep and new-product innovation with protein pizza toppings. The foodservice introduction of Bonici® Jalapeño Pepperoni was no exception, giving pizza operators an on-trend way to dial up their menu and patron excitement.

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Tyson Chicken Chips Hero

Creating a Frenzy

Tyson® Chicken Chips are a lot of things. Craveable. Dippable. Shareable. Just to name a few. They’re also just plain fun to eat and a great way for foodservice operators to inspire culinary creation and drive sales from their appetizer menus.

As it turns out, we noticed these chips are actually one more thing: shark fins! So when we set out to develop a campaign to introduce the new product, we took that visual idea and swam with it.

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Black Oak Brand Feature

A Campaign Generations in the Making

For generations, the good folks at Black Oak have been perfecting the products they craft so foodservice customers can confidently offer their patrons the highest-quality precooked protein in its class. They’ve also expanded their offerings to include new smoked meat flavors.

We were asked to contemporize their branding with a new identity and update their foodservice sales materials and photography to better signify their upscale reputation and help communicate that, while their expertise may have been decades in the making, they were constantly working toward innovative ways to make business bigger, better, and easier for their chef and operator customers.

Black Oak Pulled PorkBlack Oak T-shirtBlack Oak Pork Tenderloin SandwichBlack Oak Brand CollateralBlack Oak Baby Back RibsBlack Oak Brand Packaging

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Jimmy Dean Stuffed Hash Browns

The Stuff(ed) Dreams Are Made Of

Sure hash browns are a staple of modern breakfasts, but is that all they could be? Should all that flavor be as portable as it is delicious? Jimmy Dean® sure thought so. They wanted to take that hearty, warm, good-morning feeling you get from a great hash brown and let customers take it with them anytime, anywhere. And they asked us to help them communicate this new foodservice offering to their customers.

So, the ask was pretty simple: Develop a foodservice campaign to launch these tasty, on-the-go options in a way that lets operators see all the potential stuffed in every product. So that’s exactly what we did with table tents, sell sheets, posters—you name it. We stuffed everything we could into the campaign. Sorry, we had to.

Jimmy Dean Stuffed Hash Browns Sales SheetJimmy Dean Stuffed Hash Browns PhotographyJimmy Dean Stuffed Hash Browns InstructionsJimmy Dean Stuffed Hash Browns Table Tent and Digital Ad

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Bush’s Hummus Made Easy Feature

Great Hummus. No Hassle.

Bush’s Best® mixed it up (literally & figuratively) by creating Classic Hummus Made Easy®—delicious hummus with traditional ingredients that only requires a quick trip to the blender and a can of garbanzo beans to complete.

To showcase the simple yet awesome nature of the hummus, all touchpoints communicated the superfast prep and astonishing flavor by keeping messages brief and the delicious possibilities front and center.

Bush’s Hummus Made Easy Landing pageBush’s Hummus Made Easy 3 Simple StepsBush’s Hummus Made Easy Magazine Spread AdBush’s Hummus Made Easy Sunshine HummusBush’s Hummus Made Easy Sampling KitBush’s Hummus Made Easy Pesto Hummus

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The Passion to Please

Between expanding government regulations, rising labor and food costs and always finicky students, school foodservice directors face a lot of challenges in the lunchroom. PepsiCo wanted to send a message that they get it—and can help.

If there’s one thing that keeps school foodservice directors motivated, it’s their passion for creating delicious meals that their kids will love. So we developed a brand campaign to let them know they have a partner in PepsiCo who shares their passion to please.


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PepsiCo FlavorWorks Hero

Branding a Team of Innovative Culinarians

PepsiCo Foodservice is home to lots of popular, tempting brands — PEPSI®, DORITOS®, CHEETOS®, QUAKER®, just to name a few. And PepsiCo has a whole team of culinary innovators working to uncover ways these products can be used as ingredients to create bold new menu items that serve up tastes people already love in ways they never expected.

Our challenge was to brand this team and process, giving them a sense of pride and excitement while also letting everyone know that when it comes to OMG flavor, this group isn’t messing around.

Marlin’s brand development team designed the identity and developed a comprehensive style guide setting the foundation for clear and consistent brand usage for all of FlavorWorks communications.

PepsiCo FlavorWorks LogoPepsiCo FlavorWorks Style GuidePepsiCo FlavorWorks Tag LinePepsiCo FlavorWorks Logo Embroidered & WebsitePepsiCo FlavorWorks Icons & Style Guide Book

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Miss Vickie’s Made with love and care since 1987

Made with Love & Care

Miss Vickie’s® started in 1987 by a mother making kettle chips for her kids using ingredients fresh from the family farm. It’s a brand that truly started out of love and care and has grown into one of the most recognizable kettle chips in foodservice.

But the wonderful story and moral backbone of the brand was being forgotten. So, we worked with them (and the beautiful new packaging they’d just developed) to relaunch the Miss Vickie’s brand and remind everyone that the very best flavors are born from strong roots.

 

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PepsiCo Foodservice

When We Say Partner, You Say Pepsi

Everyone knows PepsiCo for its cola heritage, but there’s much more than soda going on behind the blue. There’s a massive portfolio of loved and leading brands, and even more than that, there’s a wealth of services and insights to help make sure that foodservice operators who work with PepsiCo can benefit from all that a global powerhouse has to offer. We developed a brand campaign and video to help audiences understand the many ways they can partner with PepsiCo Foodservice.

Designed by the PepsiCo Design & Innovation Studio, the PepsiCo Foodservice logo is the primary brand mark for their foodservice division. Marlin developed a comprehensive brand guidelines around the new identity that served as a wayfinder through the development of all internal and operator facing communications.

PepsiCo Foodservice LogoPepsiCo Foodservice Style GuidePepsiCo Foodservice Embroidered Logo & Moments That Matter AdPepsiCo Foodservice Lunch BunchPepsiCo Foodservice Ads & PepsiCo Partners WebsitePepsiCo Foodservice at National Restaurant Association TradeshowPepsiCo Foodservice Photography & Cola Splashed Cup

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noosa Foodservice Rollout

Named after a beach town in Australia and made on a farm in Colorado, noosa is a brand of super premium yoghurt (yep, with a fancy “h” and all). It gets its velvety smooth texture and ridiculously delicious flavor from 100% whole milk, a touch of honey and fresh fruit. 

We were tasked to communicate all the adoration the brand already enjoys at retail to a new foodservice buyer. Our print and digital messages let operators know that this is no ordinary grab-n-go product—it’s grab-n-go-ohh!

Noosa General Sell Sheet Noosa General Blueberry Print Ad Noosa Mates Sell Sheet Noosa General Lemon Print AdNoosa Digital Ads

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The best seafood starts here

Starting From a Better Place

High Liner Foods’ commitment to outstanding seafood stretches from sea to table to tomorrow. Whether its haddock from frigid Icelandic waters or salmon from the depths off the coast of Chile, their goal is to provide the very best while sustaining fish populations and environments for generations to come.

To share and celebrate their unwavering principles, we showcased the global waters and succulent products they’re proud to source from and serve. Through print, digital, promotions, and more, we let foodservice operators know that no matter where great seafood starts, it comes from High Liner Foods.   

High Liner Foods Website Home High Liner Foods Website Recipes High Liner Foods Salmon High Liner Foods Website Training High Liner Foods Website Menuing High Liner Foods Guinness Shrimp High Liner Foods Website Products High Liner Foods Website High Liner Foods Sustainability High Liner Foods Print Materials High Liner Foods Digital Ads

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It’s Good to be The King

Nothing’s got more hot sauce cred than Frank’s RedHot® Sauce. It was the secret ingredient in the original Buffalo wings, and today it still puts up big numbers as the #1 hot sauce brand in America.

So the plan for a new site was clear: leverage the brand’s lead to help operators hone their own wing skills. The Frank’s RedHot® King of Wings program did just that—via promotions, recipes, tips, tools and a little old lady who brought her A game.

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The Most Super of Super Foods

Bush’s Beans are more than a good food, they’re straight-up super. They’re packed with nutrients, they can act as a meat alternative, they can work in almost any cuisine and across the menu, morning to midnight.

This campaign for Bush’s helped draw attention to all the incredible things their beans can do for foodservice operators. With a mix of digital and print media, sales collateral, and event marketing, word got out—Bush’s beans are undoubtedly the most super of super foods.

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Looking Out for the Little Ones

Finding healthy menu options that kids will actually eat is an age-old problem. Fortunately, there’s a versatile vegetable that doesn’t arouse any suspicion. Bush’s Best® Beans to the rescue.

With the launch of our fully integrated campaign, we’ve positioned beans as the ultimate solution to the kids’ cuisine dilemma. While our print ad grabs the attention of operators and chefs, a range of digital executions give our audience the tools they need to bring Bush’s Best® to their kids’ menu ASAP. And for those who still like their recipes on paper, we developed a recipe book that’s completely dedicated to kid-friendly recipes featuring our beans.

Sales are up as kids across the nation indulge in delicious, vegetable dishes—most likely without even knowing it. Picky_Eaters_Ad

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Sweet Street Desserts Summerberry Dog

It’s All About Style

This style guide is the go-to resource for Sweet Street Desserts’ brand identity. It showcases the brand’s creative treatments and is a direct reflection of how Sweet Street is perceived by customers and what sets it apart from the competition.

Sweet Street Desserts Style Guide

Sweet Street Style Guide

Sweet Street Style Guide

Sweet Street Style Guide

Sweet Street Style Guide

Sweet Street Style Guide