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Tyson Dark Meat – Feature Image Plated Chicken

Celebrating the Savory Side of Chicken

Dark meat chicken is a tender, juicy and flavorful option that is perfect for adding indulgent dishes on restaurant menus. But the fact is, people often perceive it as being undesirable compared to white meat chicken.

Marlin was challenged to change the way operators look at dark meat chicken and increase demand for Tyson Foodservice’s delicious new offerings. Simply gorgeous food photography and a message that celebrated the savory side of chicken worked in tandem to achieve the desired results.

Tyson Dark Meat – Recipe GuideTyson Dark Meat – PosterTyson Dark Meat – Poster ContinuedTyson Dark Meat – Recipe Inspiration GuideTyson Dark Meat – RebateTyson Dark Meat – Digital AdsTyson Dark Meat – Tyson On DemandTyson Dark Meat – Closing

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Hillshire Farm - Celebrating Those Who Build More Than Pizza - Pizza Box Town

The Great Pizza Give Back

For many pizza operators, giving back is a passion that goes far beyond the walls of their establishments. Hillshire Farm® wanted to identify operators who are making a real difference in their communities—and then reward them with a chance to win a Grand Prize of up to $15,000 to carry out their philanthropic efforts.

Marlin helped launch The Great Pizza Give Back with an inspired stop-motion visual concept that demonstrated how Hillshire Farm® celebrates those who build more than pizza. The engaging “cardboard community” literally sprung to life in various social and digital executions to capture viewers’ attention and build excitement for the promotion.

Hillshire Farm - Introducing The Great Pizza Give Back - Hot SheetsHillshire Farm - Introducing The Great Pizza Give Back - Email

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Tenderbroil® Beef Patties Rebrand Overhead Hamburger Image

A Beef Rebrand You Can Sink Your Teeth Into

Tyson Foodservice has so many great brands that last the test of time. Of course, the longer they’re around, the more likely they’ll need some updating from time to time. Luckily, refreshing brands is one of our favorite things to do. Tyson’s Tenderbroil® brand is well known for its great taste and reliable performance, so to match that well-earned reputation, a contemporary top-to-bottom rebrand was necessary. That’s right, we’re talking about a full beef rebrand; refreshed logo, a new brand style guide, and some eye-catching collateral for good measure.

As far as the logo, our task was to modernize it while maintaining the overall look, feel, and color palette. By removing the solid background and updating the container, we were able to create a fresh feel while keeping it recognizable to all its loyal customers. With the style guide, we were able to establish consistent fonts, colors, textures, and photography as well as a tone of voice that will extend out to all future messaging. The result? An excitingly modern — yet familiar — beef rebrand with an established style unifying all marketing materials. And maybe a tasty sample burger here or there. For research of course.

Tenderbroil® Patties Style Guide PagesTenderbroil® Patties Primary Logo & Mushroom Onion HamburgerTenderbroil® Patties Typography Bank Gothic DistressedTenderbroil® Patties Satisfy. Repeat. Hamburger PosterTenderbroil® Patties Color Palette & TexturesTenderbroil® Patties Ball Cap & Shipper BoxTenderbroil® Patties Brochure & Coleslaw Topped HamburgerTenderbroil® Patties Thanks

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OvenStone Bakery

OvenStone Brand Development

Nothing satisfies like fresh-from-the-oven baked breads, buns, wraps, and every other bakery case staple or treat. OvenStone is UniPro’s everyday baked goods product line offering member foodservice distributors a full range of affordable bakery-fresh products.

Marlin developed the OvenStone brand by identifying key competitors, the brand name, logo, and numerous applications, all supporting the OvenStone’s promise of great things every day.

OvenStone Bakery Brand GuidelinesOvenStone Bakery Primary LogoGreat Things Everyday – We believe that ovens do more than bake. Of course, the hearty, delicious, aromatic baked goods are vital, but so is the feeling of wholesome, quality goodness that comes with a lovingly baked product. And we want that feeling to be present in every meal throughout consumers’ busy lives. That’s why OvenStone Bakery works so hard to bake everyday goodness into every bread, dessert, and snack we sell. From our hearth to your kitchen, OvenStone is the keystone of quality and consistency in your back-of-house and on your patrons’ tables.OvenStone Bakery Built to Fill PosterOvenStone Bakery Built to Fill Poster GroupOvenStone Bakery Bagged Bread GroupOvenStone Bakery Corrugate Boxed BreadGreat Things EverydayOvenStone ApronOvenStone Bakery Chocolate Chip Cookies PackagingS&S Hilborn Type Specimen Pangram: Inquiring minds just knead to dough where OvenStone homestyle pre-boxed frozen ciabatta breads can be bought.Montserrat Type Specimen Pangram: OvenStone Bakery bakes doughy pretzels, coquettish crumbly cookies, and extra jumbo paper-wrapped muffins.Rhythm One Solid Type Specimen Pangram: Excellent OvenStone, the crust, a crumb! A little trust, a demijohn can keep the soul alive. Not portly, mind! But breathing warm, conscious as zealous Napoleona night before the Queen’s crown!OvenStone Bakery Thanks Mom!