Share on...
PepsiCo FlavorWorks Hero

Branding a Team of Innovative Culinarians

PepsiCo Foodservice is home to lots of popular, tempting brands — PEPSI®, DORITOS®, CHEETOS®, QUAKER®, just to name a few. And PepsiCo has a whole team of culinary innovators working to uncover ways these products can be used as ingredients to create bold new menu items that serve up tastes people already love in ways they never expected.

Our challenge was to brand this team and process, giving them a sense of pride and excitement while also letting everyone know that when it comes to OMG flavor, this group isn’t messing around.

Marlin’s brand development team designed the identity and developed a comprehensive style guide setting the foundation for clear and consistent brand usage for all of FlavorWorks communications.

PepsiCo FlavorWorks LogoPepsiCo FlavorWorks Style GuidePepsiCo FlavorWorks Tag LinePepsiCo FlavorWorks Logo Embroidered & WebsitePepsiCo FlavorWorks Icons & Style Guide Book

Share on...

Made with Love & Care

Miss Vickie’s® started in 1987 by a mother making kettle chips for her kids using ingredients fresh from the family farm. It’s a brand that truly started out of love and care and has grown into one of the most recognizable kettle chips in foodservice.

But the wonderful story and moral backbone of the brand was being forgotten. So, we worked with them (and the beautiful new packaging they’d just developed) to relaunch the Miss Vickie’s brand and remind everyone that the very best flavors are born from strong roots.

 

Share on...
PepsiCo Foodservice

When We Say Partner, You Say Pepsi

Everyone knows PepsiCo for its cola heritage, but there’s much more than soda going on behind the blue. There’s a massive portfolio of loved and leading brands, and even more than that, there’s a wealth of services and insights to help make sure that foodservice operators who work with PepsiCo can benefit from all that a global powerhouse has to offer. We developed a brand campaign and video to help audiences understand the many ways they can partner with PepsiCo Foodservice.

Designed by the PepsiCo Design & Innovation Studio, the PepsiCo Foodservice logo is the primary brand mark for their foodservice division. Marlin developed a comprehensive brand guidelines around the new identity that served as a wayfinder through the development of all internal and operator facing communications.

PepsiCo Foodservice LogoPepsiCo Foodservice Style GuidePepsiCo Foodservice Embroidered Logo & Moments That Matter AdPepsiCo Foodservice Lunch BunchPepsiCo Foodservice Ads & PepsiCo Partners WebsitePepsiCo Foodservice at National Restaurant Association TradeshowPepsiCo Foodservice Photography & Cola Splashed Cup

Share on...

noosa Foodservice Rollout

Named after a beach town in Australia and made on a farm in Colorado, noosa is a brand of super premium yoghurt (yep, with a fancy “h” and all). It gets its velvety smooth texture and ridiculously delicious flavor from 100% whole milk, a touch of honey and fresh fruit. 

We were tasked to communicate all the adoration the brand already enjoys at retail to a new foodservice buyer. Our print and digital messages let operators know that this is no ordinary grab-n-go product—it’s grab-n-go-ohh!

Noosa General Sell Sheet Noosa General Blueberry Print Ad Noosa Mates Sell Sheet Noosa General Lemon Print AdNoosa Digital Ads