Standardizing Organic Social Success
Content is king, as the saying goes. And today, audiences want it more frequently across a variety of platforms. With Tyson Foodservice’s goal to be a trusted partner for operators, they wanted to provide their audience with organic social content that focuses on resources, insights, menu inspiration and more on a daily cadence. Not only was there a need for frequent posts, but also for a cohesive look and tone no matter the topic or feed it’s posted on.
Marlin knew we needed to build a process to help make it as efﬁcient as possible to provide this consistent train of posts across Facebook, Instagram, LinkedIn, Twitter and YouTube. This led us to create an organic social media guide, creative templates and a routing template for Tyson Foodservice’s organic social efforts. We were able to develop one reference tool to house instructions on fonts, colors, sizing, photography and more. So now, anyone can quickly and conﬁdently develop social posts that ﬁt within the Tyson Foodservice brand.