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Orrington Farms Windmill Barn & Silo Scene

Orrington Farms Re-Brand

With low consumer awareness, small share and distribution in retail, and major brands playing in the same category, Orrington Farms needed a brand refresh and a campaign that would invite new customers to experience premium taste as pure as the farm.

Starting with their line of concentrated bases, we wanted to showcase the power of the brand not only as the start of homestyle savory soups but also a means of transforming ordinary recipes into make-again meals everyone will ask for. Revitalizing product packaging, updating the brand website, and creating a digital media campaign worked together to play up the farm-style heritage and flavor-enhancing ease of Orrington Farms products.

Orrington Farms Brand Guidelines
Orrington Farms Original LogoOrrington Farms Updated Logo

After focus grouping a number of new logo concepts with current customers, we discovered that the original Orrington Farms logo had significant consumer recognition and a high-level of brand trust. So, to maintain and build upon Orrington’s brand equity, the existing logo was updated. We started by refining the farm scene which included opening-up the windmill, barn and silo’s negative space, with both elements slightly shifted to sit properly against the scene’s horizon. The treeline was softened and simplified with the crop row’s strokes more unified in size and spacing. This, along with a beefier, more prominent type selection for the Orrington Farms moniker help the logo work harder on the shelf, more legible in smaller applications, with an overall cleaner presentation for a stronger brand presence.

Orrington Farms Concentrated Chicken Flavored Base JarOrrington Farms Concentrated Bases Jar Wall of ProductsOrrington Farms Turkey Flavored Gravy Mix JarOrrington Farms Gravy Mixes Product WallOrrington Farms Slow Cookers Tender Post Roast Seasoning PacketOrrington Farms Slow Cookers Tender Post Roast Seasoning Packet BottomOrrington Farms Slow Cookers Seasoning Packets Product WallOrrington Farms Meal Creations Red Thai Coconut Curry PouchOrrington Farms Meal Creations Red Thai Coconut Curry Pouch BottomOrrington Farms Meal Creations Products Pouches WallOrrington Farms Meal Creations Organics Beef Stew PacketOrrington Farms Meal Creations Organics Beef Stew Packet BottomOrrington Farms Meal Creations Organics Products Packets WallOrrington Farms Striped BackgroundOrrington Farms Sell Sheets OverheadOrrington Farms – So long! Sign Off Windmill Barn & Silo Scene
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All for the love of pizza. Gray background, featuring garlic parmesan wings, spaghetti and meatballs, and pesto chicken pizza.

Pizza Means Everything

“Pizza” might not be the first thing that comes to mind when you think of Tyson Foodservice. But the fact is, the company has a rather large share of the pie when it comes to overall toppings sold in the industry. And recognizing pizza as a prime opportunity for continued growth, Tyson Foodservice wanted to communicate its extensive offerings, solutions and category expertise to foodservice operators.

Marlin created a branding campaign that positioned Tyson Foodservice as a leading supplier not only of pizza toppings, but also of all the complementary offerings that round out a pizza operator’s menu. Our “All for the love of pizza” brochure featured gorgeous photography, insightful stats and a compelling message to let operators know we share their passion for doing great things with pizza.

Pizza SLP brochure on a dark gray background. Featuring multiple recipes.Pizza SLP digital ads on an ipad screen. Headlines read Sicillian Fundido dip recipe on a light gray textured background.Red peppers in a dish with a hand holding a serving tray with Fundido dip. Text reads,
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Tyson Core Versatility feature image. Multiple recipes on a white marble background.

Versatility Has Never Tasted Better

It’s no secret that the COVID-19 pandemic took a heavy toll on the foodservice industry. Operators were faced with a whole new set of challenges, and suddenly the word “pivot” was top of mind for virtually everyone—including foodservice manufacturers.

Tyson Foodservice was quick to respond, and they enlisted us to help get the word out about how the Tyson Red Label® product line was already tailor-made for today’s leaner kitchen staffs, tighter food budgets and greater demand for takeout and delivery.

The approach was simple: use short, engaging videos to demonstrate the virtually unlimited recipe applications for core products within the Tyson Red Label® line. Promoted through paid and organic social media, these videos also drove operators to digital product booklets with more product info and recipe ideas. Pivot accomplished.

Tyson Core Versatility multi-page display of recipe videos.Tyson Core Versatility booklet covers. Featuring sliced and diced chicken breast, and boneless wings and nuggets.Tyson Core Versatility chicken sub and fry basket photography.Tyson Core Versatility partial images. Featuring the bottom of a basket and the top of brochure covers.Tyson Core Versatility Chicken Tender and Filet brochure covers.Tyson Core Versatility bottom portion of recipe pages..Tyson Core Versatility chicken tender recipe photography.

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Beans love working for you best. White text on a red graphic background.

Beans Love a Good Refresh

Bush’s Beans have always been doers, adding nutrition and protein with ease and yum factor. While that will never change, evolving the Beans Do campaign to reflect the brighter palettes and playfulness of the new retail campaign was in order. Keeping the functional spirit of “Beans Do [fill in the blank]” along with the desire to nurture and inspire foodservice operators, “Beans Love” allows Bush’s Best to communicate its platforms of support with feelings of warmth synonymous with the brand.

The approach to photography called for brighter pops of color with the propping, while making sure that the food still stood out the most. Sustainability and plant-based opportunities, the versatility of beans, and global inspiration drove new recipe development and photography as well as operator-focused tools including landing pages, tasty-style videos, and quick-tip build sheets. The global landing page also features resources specifically tailored to Colleges & Universities with promo calendar ideas and social media assets.

The Beans Love campaign exceeded expected click-through rates in digital media placements and garnered a large number of impressions. Brand unification across retail and foodservice channels (including updates on multiple existing assets) has invited operators into the warmth and supportive approach of the Bush’s brand that keeps their operational needs in mind.

Beans love pancake photography.Beans love digital examples on three tablet screens.Beans love magazine ad example on a yellow background.Beans love graphic type treatment in yellow on an orange background.Beans love sell sheets on a yellow graphic background.Beans love digital examples on smart phone screens with a white background.Beans love social ads on a multi-colored background.Beans love recipe guide on a white background.Beans love digital ads on a laptop screen with a yellow background.Blue Beans love tradeshow booth components.Beans love tradeshow banners on a red background.

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Tyson foodservice logo and tex that reads, "prep squad" on a blue background.

Your Own Personal Prep Squad

Tyson Foodservice understands what restaurant operators are up against today. Ongoing labor challenges. Heightened food safety concerns. And the prevailing need to “do more with less.” So they wanted to reach operators with a message that emphasized, “we’re ready to help.”

Marlin was ready to help, too. As we looked at Tyson Foodservice’s portfolio of ready-to-serve product solutions, we had a thought: it’s almost like the operator has a personal prep squad right there in the kitchen. And with that, help was indeed found. Our “Prep Squad” campaign was born.

Tyson foodservice prep squad help wanted poster.Tyson foodservice prep squad photograph of multiple plated recipes and Chef Kline.Tyson prep squad text with large knife, and brochure pages with cover.Multi page display of Tyson Foodservice prep squad examples.Tyson Foodservice prep squad stats on a photographic background with sliced chicken and a large knife.

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Tyson Organic Social Pages & Posts – Device Group Social Posts Examples

Standardizing Organic Social Success

Content is king, as the saying goes. And today, audiences want it more frequently across a variety of platforms. With Tyson Foodservice’s goal to be a trusted partner for operators, they wanted to provide their audience with organic social content that focuses on resources, insights, menu inspiration and more on a daily cadence. Not only was there a need for frequent posts, but also for a cohesive look and tone no matter the topic or feed it’s posted on.

Marlin knew we needed to build a process to help make it as efficient as possible to provide this consistent train of posts across Facebook, Instagram, LinkedIn, Twitter and YouTube. This led us to create an organic social media guide, creative templates and a routing template for Tyson Foodservice’s organic social efforts.​ We were able to develop one reference tool to house instructions on fonts, colors, sizing, photography and more. So now, anyone can quickly and confidently develop social posts that fit within the Tyson Foodservice brand.

Tyson Organic Social Pages & Posts – Style GuideTyson Organic Social Pages & Posts – Color PaletteTyson Organic Social Pages & Posts – Quote Posts & Recipe Video ExamplesTyson Organic Social Pages & Posts – Motion Video Requirements & Restrictions DiagramTyson Organic Social Pages & Posts – Social Post Examples

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Tyson Great Pizza Giveback cardboard pizza box city photography.

The Great Pizza Give Back

For many pizza operators, giving back is a passion that goes far beyond the walls of their establishments. Hillshire Farm® wanted to identify operators who are making a real difference in their communities—and then reward them with a chance to win a Grand Prize of up to $15,000 to carry out their philanthropic efforts.

Marlin helped launch The Great Pizza Give Back with an inspired stop-motion visual concept that demonstrated how Hillshire Farm® celebrates those who build more than pizza. The engaging “cardboard community” literally sprung to life in various social and digital executions to capture viewers’ attention and build excitement for the promotion.

Tyson Great Pizza Giveback sell sheet.Tyson Great Pizza Giveback emails.

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Little Caesars

Grow! Grow!

Expanding with new restaurant locations during a global pandemic might seem like an unrealistic goal. But Little Caesars® is no ordinary pizza brand. And we weren’t about to give them just any old marketing plan, either.

Through a deep dive into the Little Caesars® franchise development business, and a test of 9 different creative executions, we were able to hone-in on messages that resonated with potential new franchisees. The result? Year-over-year growth of new openings in 2020.

Little Caesars Grow! Grow! IconsLittle Caesars Grow! Grow! Email & Social Posts

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Clear Purpose

Copper Creek Brand Development

Savvy operators know that meals are built around protein, so naturally, the quality of what’s featured center-of-the-plate, matters. UniPro’s Copper Creek Cattle Company Upper 2/3rds Angus Beef program makes premium beef more attainable for more operators. And that value is passed all the way to front-of-house giving UniPro customers an edge over other foodservice distributor offerings.

Marlin developed the Copper Creek brand by identifying key competitors, the brand name and identity, brand introduction video, and numerous applications, all reflecting the promise of unwavering integrity and clear purpose.

Copper Creek Cattle Company Primary LogoCopper Creek Cattle Company Band GuidelinesPremium Black Angus – From the passionate pursuit of sustainable cattle ranching, to careful, expert handling at the butcher block, our Prime and Upper 2/3rds Choice Black Angus Beef is raised, sourced and crafted with unwavering integrity. We offer a full line of hand-selected cuts to meet all specialty and high-end applications. Set your menu apart with beautiful marbling and tender, juicy flavor from a company that prides itself in being the authority on Premium Black Angus beef.Copper Creek Cattle Company 100% Premium Angus Beef Integrity PosterCopper Creek Cattle Company Black Polo ShirtCopper Creek Cattle Company Box, Packing Tape & Utility KnifeCopper Creek Cattle Company Magazine Ad Spread – Around here even when it’s not about the beef, it’s about the beef.Copper Creek Cattle Company Sales Sheet Cover – Perfection isn’t possible. Clear purpose is.Copper Creek Montserrat Type Specimen Pangram: Awesome sizzling Copper Creek ribeyes locked-in juices quiet vexing pangs of hunger.Copper Creek Knockout Type Specimen Pangram: Copper Creek’s Hand-Selected Prizewinning Premium Angus Beef is Judged Equally by Flavor, Texture and FreshnessCopper Creek Knockout Type Specimen Pangram: Methinx twelve boot-quaking juicy seared Copper Creek Angus beef steaks sound crazy great.Copper Creek Cattle Company Angus Beef Steak Styro PackCopper Creek Cattle Company Butcher Signoff

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Part Beans. Part Beef. Bush’s Best Blended Burger Feature

Beans make everything better. Even burgers.

People love burgers. But burgers have a bit of baggage. So, what do you do? If you’re Bush’s, you see an opportunity. Combine beans with beef (along with mushrooms and salt) to create a one-of-a-kind Blended Burger.

We worked with Bush’s to launch this savory concoction with a full campaign including print, digital, a unique landing page, product video, promotions, and more. Part beans, part beef, part creative, part great client, all awesome work to help foodservice operators tempt the growing hungry hordes of flexitarians with a flavorful and juicy burger that’s more healthful with less calories and fat than a typical burger.

Bush’s Best Blended Burger and Coleslaw HeroBush’s Best Blended Burger Beef Cuts SteerPart Beans. Part Beef. Bush’s Best Blended Burger Magazine AdPart Beans. Part Beef. Bush’s Best Blended Burger Landing Page

Less Fat. Fewer Calories. All Delicious. Bush’s Best Blended Burger Table TentsBush’s Best Blended Guacamole and Pico de Gallo Burger Hero

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Starbucks Branded Solutions

Solving for Foodservice E-commerce

We designed the Starbucks Branded Solutions (SBS) platform to combine several Starbucks sites into one cohesive branded experience. As a comprehensive online tool, segmented for each of the different SBS account types (there are 8, in case you were wondering), it provides Starbucks brand portfolio information, Starbucks associate and operator training, and an e-commerce shopping platform for each of the different types of accounts.

To help SBS operators transition to the new site, we created a clear and thorough how-to video.

Starbucks Holiday 2017 Seasonal Drinks

We also developed a comprehensive style guide to ensure consistency in all seasonal and evergreen promotional opportunities that drive operator’s choices from inspiration to checkout.

Starbucks Branded Solutions Style GuideStarbucks Branded Solutions Icons

To make this lovely site lovely across all devices, we developed flexible templating content through band stacking to make it seamlessly responsive.

Starbucks Branded Solutions Banded TemplateStarbucks Branded Solutions Promo

Best of all, it’s worked. Really well. Starbucks has led the way in B2B e-commerce product fulfillment and continues to do so in a way that serves operators successfully for every sip and season.

Starbucks Branded Solutions Ecomm PromoStarbucks Branded Solutions Ecomm PromoStarbucks Branded Solutions Ecomm CheckoutStarbucks Branded Solutions Ecomm Suggested Selling

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Bush’s Hummus Made Easy Feature

Great Hummus. No Hassle.

Bush’s Best® mixed it up (literally & figuratively) by creating Classic Hummus Made Easy®—delicious hummus with traditional ingredients that only requires a quick trip to the blender and a can of garbanzo beans to complete.

To showcase the simple yet awesome nature of the hummus, all touchpoints communicated the superfast prep and astonishing flavor by keeping messages brief and the delicious possibilities front and center.

Bush’s Hummus Made Easy Landing pageBush’s Hummus Made Easy 3 Simple StepsBush’s Hummus Made Easy Magazine Spread AdBush’s Hummus Made Easy Sunshine HummusBush’s Hummus Made Easy Sampling KitBush’s Hummus Made Easy Pesto Hummus

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The Passion to Please

Between expanding government regulations, rising labor and food costs and always finicky students, school foodservice directors face a lot of challenges in the lunchroom. PepsiCo wanted to send a message that they get it—and can help.

If there’s one thing that keeps school foodservice directors motivated, it’s their passion for creating delicious meals that their kids will love. So we developed a brand campaign to let them know they have a partner in PepsiCo who shares their passion to please.


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PepsiCo FlavorWorks Hero

Branding a Team of Innovative Culinarians

PepsiCo Foodservice is home to lots of popular, tempting brands — PEPSI®, DORITOS®, CHEETOS®, QUAKER®, just to name a few. And PepsiCo has a whole team of culinary innovators working to uncover ways these products can be used as ingredients to create bold new menu items that serve up tastes people already love in ways they never expected.

Our challenge was to brand this team and process, giving them a sense of pride and excitement while also letting everyone know that when it comes to OMG flavor, this group isn’t messing around.

Marlin’s brand development team designed the identity and developed a comprehensive style guide setting the foundation for clear and consistent brand usage for all of FlavorWorks communications.

PepsiCo FlavorWorks LogoPepsiCo FlavorWorks Style GuidePepsiCo FlavorWorks Tag LinePepsiCo FlavorWorks Logo Embroidered & WebsitePepsiCo FlavorWorks Icons & Style Guide Book

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Miss Vickie’s Made with love and care since 1987

Made with Love & Care

Miss Vickie’s® started in 1987 by a mother making kettle chips for her kids using ingredients fresh from the family farm. It’s a brand that truly started out of love and care and has grown into one of the most recognizable kettle chips in foodservice.

But the wonderful story and moral backbone of the brand was being forgotten. So, we worked with them (and the beautiful new packaging they’d just developed) to relaunch the Miss Vickie’s brand and remind everyone that the very best flavors are born from strong roots.

 

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PepsiCo Foodservice

When We Say Partner, You Say Pepsi

Everyone knows PepsiCo for its cola heritage, but there’s much more than soda going on behind the blue. There’s a massive portfolio of loved and leading brands, and even more than that, there’s a wealth of services and insights to help make sure that foodservice operators who work with PepsiCo can benefit from all that a global powerhouse has to offer. We developed a brand campaign and video to help audiences understand the many ways they can partner with PepsiCo Foodservice.

Designed by the PepsiCo Design & Innovation Studio, the PepsiCo Foodservice logo is the primary brand mark for their foodservice division. Marlin developed a comprehensive brand guidelines around the new identity that served as a wayfinder through the development of all internal and operator facing communications.

PepsiCo Foodservice LogoPepsiCo Foodservice Style GuidePepsiCo Foodservice Embroidered Logo & Moments That Matter AdPepsiCo Foodservice Lunch BunchPepsiCo Foodservice Ads & PepsiCo Partners WebsitePepsiCo Foodservice at National Restaurant Association TradeshowPepsiCo Foodservice Photography & Cola Splashed Cup

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Marlin Reinbeer Feature Image

What Reinbeer Are You?

Holiday parties are known to bring out the personality in even the most humbug of guests. When you mix a little holiday spirit with some holiday spirits, fun and funny things tend to happen.

From Dashale to Hefevixen, Rydolph to Blitzner, this suds-in-cheek holiday site let visitors find the Reinbeer that most matched their holiday party persona.

Marlin Reinbeer Email

Marlin Reinbeer Site

Marlin Reinbeer BlitznerMarlin Reinbeer DonlagerMarlin Reinbeer Ryedolph

Marlin Reinbeer Site Marlin Reinbeer Instagram Post

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Marlin Motion 2016

The world of food never stands still. It’s only fitting we show it in motion.

Enjoy our new reel of motion and film work. Thanks to our fantastic shooters, animators, and talent that make our work possible. Even enjoyable.

If you’d like to know who did what, drop us a line.

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Knorr’s New Rigid Packaging

Dedicated to making things easier for their fellow chefs in the field, the team at Knorr® completely redesigned their foodservice packaging in 2014. We were charged with creating a piece that outlined the numerous benefits of the new container while keeping viewers visually engaged. Go ahead! Click play and get ready for a show.

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Simple Winter Decadence

Starbucks latest winter promotion follows the hustle and bustle of the holidays with a simple yet indulgent Caramel Brewed Coffee. To promote it, we created a short video that simultaneously demonstrates the offering’s ease as well as its irresistibility. And yes, that’s a word, irresistibility.

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Can Do

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Serving Up Something Bright

SBC Movie Version3 Final-HD from Marlinco on Vimeo.

Sometimes the best way to connect with people is through inescapable happiness. Luckily, that kind of upbeat message is perfect for our client, Seattle’s Best Coffee. And it fit perfectly with the opportunity we wanted to share with our audience, the opportunity to bring great coffee to people everywhere.

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Breakfast with a Side of Burlesque

The Marlin Network Breakfast & Burlesque from Marlin Network on Vimeo.