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PepsiCo FlavorWorks Hero

Branding a Team of Innovative Culinarians

PepsiCo Foodservice is home to lots of popular, tempting brands — PEPSI®, DORITOS®, CHEETOS®, QUAKER®, just to name a few. And PepsiCo has a whole team of culinary innovators working to uncover ways these products can be used as ingredients to create bold new menu items that serve up tastes people already love in ways they never expected.

Our challenge was to brand this team and process, giving them a sense of pride and excitement while also letting everyone know that when it comes to OMG flavor, this group isn’t messing around.

Marlin’s brand development team designed the identity and developed a comprehensive style guide setting the foundation for clear and consistent brand usage for all of FlavorWorks communications.

PepsiCo FlavorWorks LogoPepsiCo FlavorWorks Style GuidePepsiCo FlavorWorks Tag LinePepsiCo FlavorWorks Logo Embroidered & WebsitePepsiCo FlavorWorks Icons & Style Guide Book

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Made with Love & Care

Miss Vickie’s® started in 1987 by a mother making kettle chips for her kids using ingredients fresh from the family farm. It’s a brand that truly started out of love and care and has grown into one of the most recognizable kettle chips in foodservice.

But the wonderful story and moral backbone of the brand was being forgotten. So, we worked with them (and the beautiful new packaging they’d just developed) to relaunch the Miss Vickie’s brand and remind everyone that the very best flavors are born from strong roots.

 

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PepsiCo Foodservice

When We Say Partner, You Say Pepsi

Everyone knows PepsiCo for its cola heritage, but there’s much more than soda going on behind the blue. There’s a massive portfolio of loved and leading brands, and even more than that, there’s a wealth of services and insights to help make sure that foodservice operators who work with PepsiCo can benefit from all that a global powerhouse has to offer. We developed a brand campaign and video to help audiences understand the many ways they can partner with PepsiCo Foodservice.

Designed by the PepsiCo Design & Innovation Studio, the PepsiCo Foodservice logo is the primary brand mark for their foodservice division. Marlin developed a comprehensive brand guidelines around the new identity that served as a wayfinder through the development of all internal and operator facing communications.

PepsiCo Foodservice LogoPepsiCo Foodservice Style GuidePepsiCo Foodservice Embroidered Logo & Moments That Matter AdPepsiCo Foodservice Lunch BunchPepsiCo Foodservice Ads & PepsiCo Partners WebsitePepsiCo Foodservice at National Restaurant Association TradeshowPepsiCo Foodservice Photography & Cola Splashed Cup

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Marlin Reinbeer Feature Image

What Reinbeer are you?

Holiday parties are known to bring out the personality in even the most humbug of guests. When you mix a little holiday spirit with some holiday spirits, fun and funny things tend to happen.

From Dashale to Hefevixen, Rydolph to Blitzner, this suds-in-cheek holiday site let visitors find the Reinbeer that most matched their holiday party persona.

Marlin Reinbeer Email

Marlin Reinbeer Site

Marlin Reinbeer BlitznerMarlin Reinbeer DonlagerMarlin Reinbeer Ryedolph

Marlin Reinbeer Site Marlin Reinbeer Instagram Post

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Marlin Motion 2016

The world of food never stands still. It’s only fitting we show it in motion.

Enjoy our new reel of motion and film work. Thanks to our fantastic shooters, animators, and talent that make our work possible. Even enjoyable.

If you’d like to know who did what, drop us a line.

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Knorr’s New Rigid Packaging

Dedicated to making things easier for their fellow chefs in the field, the team at Knorr® completely redesigned their foodservice packaging in 2014. We were charged with creating a piece that outlined the numerous benefits of the new container while keeping viewers visually engaged. Go ahead! Click play and get ready for a show.

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Simple Winter Decadence

Starbucks latest winter promotion follows the hustle and bustle of the holidays with a simple yet indulgent Caramel Brewed Coffee. To promote it, we created a short video that simultaneously demonstrates the offering’s ease as well as its irresistibility. And yes, that’s a word, irresistibility.

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Can Do

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Serving Up Something Bright

SBC Movie Version3 Final-HD from Marlinco on Vimeo.

Sometimes the best way to connect with people is through inescapable happiness. Luckily, that kind of upbeat message is perfect for our client, Seattle’s Best Coffee. And it fit perfectly with the opportunity we wanted to share with our audience, the opportunity to bring great coffee to people everywhere.

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Breakfast with a Side of Burlesque

The Marlin Network Breakfast & Burlesque from Marlin Network on Vimeo.