Share on...
Ocean Horizons Feature Image

New Opportunities on the Horizon

We were given the opportunity to work with UniPro once again to create a new logo for their existing brand: Ocean Horizons. A brand with more than 50 years of foodservice distribution experience, Ocean Horizons has knowledge and solutions as vast as the sea itself. Their expansive portfolio includes shrimp, scallops and a variety of fish—all flash frozen at sea for peak quality. From ocean to table, their products are sourced with intention to make fresh-tasting seafood a reality on operators’ menus.

Because their name was so iconic and their portfolio of products so vast, we wanted to create a logo to represent the place where water meets sky—and quality meets convenience—in order to help them express their commitment to deliver today’s favorites while diving deeper into the demands of tomorrow.

Ocean Horizons Brand GuidelinesOcean Horizons Primary Logo

The logo showcases a dynamic fishing trawler bringing the day’s catch to market, made iconic by breaking waves, and a setting sun. The stylized boat is complimented by typography capturing an oceanic tone, bringing mark and message together for a bold logo solution.

Our Lines Run DeeperOcean Horizons Leaping MackerelOcean Horizons Quality Assured SealOcean Horizons Red Snapper PackagingOcean Horizons Packaging GroupOcean Horizons Tiered LogosRed Snapper Engraved IllustrationGotham Type SpecimenEnchanted Type SpecimenCod Fish Engraved IllustrationFresh Frozen at Sea Red Snapper PosterFresh Frozen at Sea Yellowfin Tuna PosterFresh Frozen at Sea Atlantic Salmon PosterFrom Ocean to Table Our Lines Run Deeper

Share on...
Black Oak Brand Feature

A Campaign Generations in the Making

For generations, the good folks at Black Oak have been perfecting the products they craft so foodservice customers can confidently offer their patrons the highest-quality precooked protein in its class. They’ve also expanded their offerings to include new smoked meat flavors.

We were asked to contemporize their branding with a new identity and update their foodservice sales materials and photography to better signify their upscale reputation and help communicate that, while their expertise may have been decades in the making, they were constantly working toward innovative ways to make business bigger, better, and easier for their chef and operator customers.

Black Oak Pulled PorkBlack Oak T-shirtBlack Oak Pork Tenderloin SandwichBlack Oak Brand CollateralBlack Oak Baby Back RibsBlack Oak Brand Packaging

Share on...

Making Today a Bit Brighter

Everybody deserves the absolute best day possible and every amazing day has to start somewhere. That’s the spirit behind Unipro’s Brighton Farms, a built-from-scratch foodservice dairy brand offering a variety of fresh dairy case products that help operators fulfill every dairy need whether it’s front-of-house or back-of-house.

Marlin developed the Brighton Farms brand from identifying the strategic opportunity, the brand name, identity, and final packaging applications, all reflecting the promise that you can always brighten today with a little Brighton.

Brighton Farms Style GuideBrighton Farms Primary IdentityBrighton Farms Truck & TaglineBrighton Farms Milk Carton DielineBrighton Farms Packaging GroupBrighton Farms Type Specimen 1Brighton Farms Type Specimen 2Brighton Farms Iconography & PatternsBrighton Farms Signoff

Share on...
Edgewood Creamery Brand Identity Project

Naturally Crafted. Naturally Good.

Edgewood Creamery is a fantastic local family-owned and operated establishment in Southwest Missouri that uses a natural, balanced rotational grazing dairy to produce fresh, quality milk, which is then used to handcraft small batches of some truly exceptional cheeses.

We recently had the pleasure to work with these wonderful folks to help them redefine their brand, identity, and packaging applications to establish their growing business in the artisan cheese category. We’re pretty proud of how it all turned out, but even prouder of the fact that we were able to stop eating their cheese long enough to write this.

Edgewood Creamery Logotile-edgewood_02 tile-edgewood_03 tile-edgewood_04 tile-edgewood_05 tile-edgewood_06 tile-edgewood_07

#
Share on...
Sweet Street’s Bar Packaging

A Work of Art—Inside and Out

When Sweet Street packaged their most popular dessert bars for consumers, they needed a package design that reflected the rich but frisky nature of gourmet on-the-go. Cues from messaging combined with artful icons created the vibrant, playful look we call Ooh La La.

Sweet Street Desserts Bar Packaging Group

Sweet Street Desserts Toffee Crunch Blondie

Sweet Street Desserts Pecan Chocolate Chunks

Sweet Street Desserts Lemon Raspberry Crumb

Sweet Street Desserts Fabulous Chocolate Chunk Brownie

Sweet Street Desserts Caramel Apple Granny Bars