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OvenStone Bakery

OvenStone Brand Development

Nothing satisfies like fresh-from-the-oven baked breads, buns, wraps, and every other bakery case staple or treat. OvenStone is UniPro’s everyday baked goods product line offering member foodservice distributors a full range of affordable bakery-fresh products.

Marlin developed the OvenStone brand by identifying key competitors, the brand name, logo, and numerous applications, all supporting the OvenStone’s promise of great things every day.

OvenStone Bakery Brand GuidelinesOvenStone Bakery Primary LogoGreat Things Everyday – We believe that ovens do more than bake. Of course, the hearty, delicious, aromatic baked goods are vital, but so is the feeling of wholesome, quality goodness that comes with a lovingly baked product. And we want that feeling to be present in every meal throughout consumers’ busy lives. That’s why OvenStone Bakery works so hard to bake everyday goodness into every bread, dessert, and snack we sell. From our hearth to your kitchen, OvenStone is the keystone of quality and consistency in your back-of-house and on your patrons’ tables.OvenStone Bakery Built to Fill PosterOvenStone Bakery Built to Fill Poster GroupOvenStone Bakery Bagged Bread GroupOvenStone Bakery Corrugate Boxed BreadGreat Things EverydayOvenStone ApronOvenStone Bakery Chocolate Chip Cookies PackagingS&S Hilborn Type Specimen Pangram: Inquiring minds just knead to dough where OvenStone homestyle pre-boxed frozen ciabatta breads can be bought.Montserrat Type Specimen Pangram: OvenStone Bakery bakes doughy pretzels, coquettish crumbly cookies, and extra jumbo paper-wrapped muffins.Rhythm One Solid Type Specimen Pangram: Excellent OvenStone, the crust, a crumb! A little trust, a demijohn can keep the soul alive. Not portly, mind! But breathing warm, conscious as zealous Napoleona night before the Queen’s crown!OvenStone Bakery Thanks Mom!

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Excellence Everyday

Rangeline Brand Development

For voracious appetites nothing satisfies like beef and nothing fills out a menu like all-beef patties and grinds. Rangeline rounds out UniPro’s center-of-the-plate program by adding the opportunity for member foodservice distributors to leave nothing on the table when fulfilling demanding operator’s protein needs.

Marlin developed the Rangeline brand from identifying key competitors, the brand name, logo, and numerous applications, all delivering the promise of excellence everyday.

Rangeline Cattle Company Brand GuidelinesRangeline Primary LogoMeats and Provisions for Excellence Every Day – You could say we know a thing or two about meats. Beef, pork, even some poultry—we are experts at raising and distributing quality products around the country. We know how to help you get the job done, and get it done right. Our line of meats and provisions delivers carefully raised animal protein for a variety of everyday menu applications. From the heart of the pastureland to the heart of your kitchen, we’re committed to bringing you excellent options with flavor, quality and consistency you can trust.Rangeline You Know What To Do With It PosterRangeline Red Polo ShirtRangeline Box, Packing Tape & Utility KnifeRangeline Magazine Ad – When we say our stuff always works, do we mean taste, budget, or variety? Yep.Rangeline Sales Sheet Cover – If it doesn’t taste good, honestly, that’s on you.Rangeline Montserrat Type Specimen Pangram: Y’all holler for another flavor-packed, juicy, sizzling, eximious Rangelıne two-pound BBQ’d burger.Rangeline Coluna Type Specimen Pangram: Knowing grinding heavy beef patties is a snooze job, operators always request Rangeline excellent meats.Rangeline Behemoth Type Specimen Pangram: Quickly fixin’ to make dough, Rangeline’s operators enjoy specialized views on big beefy patties.Rangeline Hamburger Patties Styro PackRangeline Thanks Signoff

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Inspirations Artisan Bakery

Unbelievably Indulgent

Desserts are meant to be fun, unique and, above all, unbelievably indulgent. They provide the finish to our meals for a reason — that last delicious bite is the part we often remember the most. This strong emotional connection is what inspried Marlin’s brand development of UniPro’s Inspirations Artisan Bakery brand, bringing it to the forefront of our customers’ minds with a decadently delightful and unforgettable desserts product line.

Inspirations Artisan Bakery Brand Guidelines Our artisan approach to inspired baking is captured through our expressive hand lettered Inspirations calligraphy. The art of the Inspirations inscription imbues our desserts product line with the guarantee of craft and quality. The Inspired Swirl icon has been roughened to pair well with the script and made small, like the cherry garnish as the last fabulous flourish atop all our inspired confections.Inspirations Artisan Bakery Ball CapInspirations Artisan Bakery T-ShirtInspirations Artisan Bakery Muffin CupsInspirations Artisan Bakery Dessert LabelsInspirations Artisan Bakery Strawberries IllustrationInspirations Artisan Bakery Strawberry CheesecakeInspirations Artisan Bakery Lemons IllustrationInspirations Artisan Bakery Lemon Meringue PieInspirations Artisan Bakery Chocolate & Hazelnuts IllustrationInspirations Artisan Bakery Chocolate Chips & Hazelnut CookiesInspirations Artisan Bakery InSpinspirations Pinwheel & CupcakeInspirations Artisan Bakery Inspired by Fun Magazine AdInspirations Artisan Bakery InSwirlspirations Hair of Budha Detail & Pinwheel CookieInspirations Artisan Bakery Inspired by Details Magazine AdInspirations Artisan Bakery InBloomspirations Cherry Blossom & CupcakeInspirations Artisan Bakery Inspired by Nature Magazine AdInspirations Artisan Bakery Apron – Merci

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Clear Purpose

Copper Creek Brand Development

Savvy operators know that meals are built around protein, so naturally, the quality of what’s featured center-of-the-plate, matters. UniPro’s Copper Creek Cattle Company Upper 2/3rds Angus Beef program makes premium beef more attainable for more operators. And that value is passed all the way to front-of-house giving UniPro customers an edge over other foodservice distributor offerings.

Marlin developed the Copper Creek brand by identifying key competitors, the brand name and identity, brand introduction video, and numerous applications, all reflecting the promise of unwavering integrity and clear purpose.

Copper Creek Cattle Company Primary LogoCopper Creek Cattle Company Band GuidelinesPremium Black Angus – From the passionate pursuit of sustainable cattle ranching, to careful, expert handling at the butcher block, our Prime and Upper 2/3rds Choice Black Angus Beef is raised, sourced and crafted with unwavering integrity. We offer a full line of hand-selected cuts to meet all specialty and high-end applications. Set your menu apart with beautiful marbling and tender, juicy flavor from a company that prides itself in being the authority on Premium Black Angus beef.Copper Creek Cattle Company 100% Premium Angus Beef Integrity PosterCopper Creek Cattle Company Black Polo ShirtCopper Creek Cattle Company Box, Packing Tape & Utility KnifeCopper Creek Cattle Company Magazine Ad Spread – Around here even when it’s not about the beef, it’s about the beef.Copper Creek Cattle Company Sales Sheet Cover – Perfection isn’t possible. Clear purpose is.Copper Creek Montserrat Type Specimen Pangram: Awesome sizzling Copper Creek ribeyes locked-in juices quiet vexing pangs of hunger.Copper Creek Knockout Type Specimen Pangram: Copper Creek’s Hand-Selected Prizewinning Premium Angus Beef is Judged Equally by Flavor, Texture and FreshnessCopper Creek Knockout Type Specimen Pangram: Methinx twelve boot-quaking juicy seared Copper Creek Angus beef steaks sound crazy great.Copper Creek Cattle Company Angus Beef Steak Styro PackCopper Creek Cattle Company Butcher Signoff

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UniPro’s Companions Disposables Product Line Logo

A Helping Hand Everyday

UniPro, America’s largest foodservice buying group helps smaller regional foodservice distributors compete head-to-head with the dominant national players. Aside from volume purchasing, a portfolio of private labels competing with consumer brands help keep prices down.

The Companions non-food product line offers the basics including paper towels, rubber gloves, aluminum foil, toilet paper, and napkins. It’s among the many UniPro private label categories and was the first of the many new or re-brand assignments tasked to the Marlin brand team to tackle.

Companions Brand GuidelinesCompanions Logo Before and After

Lending a helping hand by containing, carrying, or cleaning — that’s what the Companions product line does. The Campanions icon is built by mirrored hands, symbolizing the everyday can-do helping hands attitude of UniPro’s non-food product line.

Companions Brand PositioningCompanions Logos GridCompanions Type Specimen Pangram: Knowledgeable foodservice operators choose UniPro’s Companions expert line of quality disposables and sanitary supplies to make any job a whiz.Companions Toilet Paper Tissue Rolls Mockup

Tiered for value, Campanions Premier, Merit, and Essentials product lines’ offers operators a range of quality and price choices to best serve their customers.

Companions Quality Tiering SchemeCompanions Paper Towels MockupCompanions Paper Towel Palleted CasesMan Holding Companions Vinyl Gloves CaseCompanions Vinyl Gloves BoxCompanions Vinyl Gloves Box DielineCompanions NapkinsCompanions Napkins and Aluminum FoilCompanions What you need, when you need it. Hand Trucked Paper Towel Cases

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Ocean Horizons Feature Image

New Opportunities on the Horizon

We were given the opportunity to work with UniPro once again to create a new logo for their existing brand: Ocean Horizons. A brand with more than 50 years of foodservice distribution experience, Ocean Horizons has knowledge and solutions as vast as the sea itself. Their expansive portfolio includes shrimp, scallops and a variety of fish—all flash frozen at sea for peak quality. From ocean to table, their products are sourced with intention to make fresh-tasting seafood a reality on operators’ menus.

Because their name was so iconic and their portfolio of products so vast, we wanted to create a logo to represent the place where water meets sky—and quality meets convenience—in order to help them express their commitment to deliver today’s favorites while diving deeper into the demands of tomorrow.

Ocean Horizons Brand GuidelinesOcean Horizons Primary Logo

The logo showcases a dynamic fishing trawler bringing the day’s catch to market, made iconic by breaking waves, and a setting sun. The stylized boat is complimented by typography capturing an oceanic tone, bringing mark and message together for a bold logo solution.

Our Lines Run DeeperOcean Horizons Leaping MackerelOcean Horizons Quality Assured SealOcean Horizons Red Snapper PackagingOcean Horizons Packaging GroupOcean Horizons Tiered LogosRed Snapper Engraved IllustrationGotham Type SpecimenEnchanted Type SpecimenCod Fish Engraved IllustrationFresh Frozen at Sea Red Snapper PosterFresh Frozen at Sea Yellowfin Tuna PosterFresh Frozen at Sea Atlantic Salmon PosterFrom Ocean to Table Our Lines Run Deeper

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Black Oak Brand Feature

A Campaign Generations in the Making

For generations, the good folks at Black Oak have been perfecting the products they craft so foodservice customers can confidently offer their patrons the highest-quality precooked protein in its class. They’ve also expanded their offerings to include new smoked meat flavors.

We were asked to contemporize their branding with a new identity and update their foodservice sales materials and photography to better signify their upscale reputation and help communicate that, while their expertise may have been decades in the making, they were constantly working toward innovative ways to make business bigger, better, and easier for their chef and operator customers.

Black Oak Pulled PorkBlack Oak T-shirtBlack Oak Pork Tenderloin SandwichBlack Oak Brand CollateralBlack Oak Baby Back RibsBlack Oak Brand Packaging

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Making Today a Bit Brighter

Everybody deserves the absolute best day possible and every amazing day has to start somewhere. That’s the spirit behind UniPro’s Brighton Farms, a built-from-scratch foodservice dairy brand offering a variety of fresh dairy case products that help operators fulfill every dairy need whether it’s front-of-house or back-of-house.

Marlin developed the Brighton Farms brand from identifying the strategic opportunity, the brand name, identity, and final packaging applications, all reflecting the promise that you can always brighten today with a little Brighton.

Brighton Farms Style GuideBrighton Farms Primary IdentityBrighton Farms Truck & TaglineBrighton Farms Milk Carton DielineBrighton Farms Packaging GroupBrighton Farms Type Specimen 1Brighton Farms Type Specimen 2Brighton Farms Iconography & PatternsBrighton Farms Signoff

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Edgewood Creamery Brand Identity Project

Naturally Crafted. Naturally Good.

Edgewood Creamery is a fantastic local family-owned and operated establishment in Southwest Missouri that uses a natural, balanced rotational grazing dairy to produce fresh, quality milk, which is then used to handcraft small batches of some truly exceptional cheeses.

We recently had the pleasure to work with these wonderful folks to help them redefine their brand, identity, and packaging applications to establish their growing business in the artisan cheese category. We’re pretty proud of how it all turned out, but even prouder of the fact that we were able to stop eating their cheese long enough to write this.

Edgewood Creamery Logotile-edgewood_02 tile-edgewood_03 tile-edgewood_04 tile-edgewood_05 tile-edgewood_06 tile-edgewood_07

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Sweet Street’s Bar Packaging

A Work of Art—Inside and Out

When Sweet Street packaged their most popular dessert bars for consumers, they needed a package design that reflected the rich but frisky nature of gourmet on-the-go. Cues from messaging combined with artful icons created the vibrant, playful look we call Ooh La La.

Sweet Street Desserts Bar Packaging Group

Sweet Street Desserts Toffee Crunch Blondie

Sweet Street Desserts Pecan Chocolate Chunks

Sweet Street Desserts Lemon Raspberry Crumb

Sweet Street Desserts Fabulous Chocolate Chunk Brownie

Sweet Street Desserts Caramel Apple Granny Bars