Nothing satisfies like fresh-from-the-oven baked breads, buns, wraps, and every other bakery case staple or treat. OvenStone is UniPro’s everyday baked goods product line offering member foodservice distributors a full range of affordable bakery-fresh products.
Marlin developed the OvenStone brand by identifying key competitors, the brand name, logo, and numerous applications, all supporting the OvenStone’s promise of great things every day.
For voracious appetites nothing satisfies like beef and nothing fills out a menu like all-beef patties and grinds. Rangeline rounds out UniPro’s center-of-the-plate program by adding the opportunity for member foodservice distributors to leave nothing on the table when fulfilling demanding operator’s protein needs.
Marlin developed the Rangeline brand from identifying key competitors, the brand name, logo, and numerous applications, all delivering the promise of excellence everyday.
Desserts are meant to be fun, unique and, above all, unbelievably indulgent. They provide the finish to our meals for a reason — that last delicious bite is the part we often remember the most. This strong emotional connection is what inspried Marlin’s brand development of UniPro’s Inspirations Artisan Bakery brand, bringing it to the forefront of our customers’ minds with a decadently delightful and unforgettable desserts product line.
Savvy operators know that meals are built around protein, so naturally, the quality of what’s featured center-of-the-plate, matters. UniPro’s Copper Creek Cattle Company Upper 2/3rds Angus Beef program makes premium beef more attainable for more operators. And that value is passed all the way to front-of-house giving UniPro customers an edge over other foodservice distributor offerings.
Marlin developed the Copper Creek brand by identifying key competitors, the brand name and identity, brand introduction video, and numerous applications, all reflecting the promise of unwavering integrity and clear purpose.
UniPro, America’s largest foodservice buying group helps smaller regional foodservice distributors compete head-to-head with the dominant national players. Aside from volume purchasing, a portfolio of private labels competing with consumer brands help keep prices down.
The Companions non-food product line offers the basics including paper towels, rubber gloves, aluminum foil, toilet paper, and napkins. It’s among the many UniPro private label categories and was the first of the many new or re-brand assignments tasked to the Marlin brand team to tackle.
Lending a helping hand by containing, carrying, or cleaning — that’s what the Companions product line does. The Campanions icon is built by mirrored hands, symbolizing the everyday can-do helping hands attitude of UniPro’s non-food product line.
Tiered for value, Campanions Premier, Merit, and Essentials product lines’ offers operators a range of quality and price choices to best serve their customers.
We were given the opportunity to work with UniPro once again to create a new logo for their existing brand: Ocean Horizons. A brand with more than 50 years of foodservice distribution experience, Ocean Horizons has knowledge and solutions as vast as the sea itself. Their expansive portfolio includes shrimp, scallops and a variety of fish—all flash frozen at sea for peak quality. From ocean to table, their products are sourced with intention to make fresh-tasting seafood a reality on operators’ menus.
Because their name was so iconic and their portfolio of products so vast, we wanted to create a logo to represent the place where water meets sky—and quality meets convenience—in order to help them express their commitment to deliver today’s favorites while diving deeper into the demands of tomorrow.
The logo showcases a dynamic fishing trawler bringing the day’s catch to market, made iconic by breaking waves, and a setting sun. The stylized boat is complimented by typography capturing an oceanic tone, bringing mark and message together for a bold logo solution.
For generations, the good folks at Black Oak have been perfecting the products they craft so foodservice customers can confidently offer their patrons the highest-quality precooked protein in its class. They’ve also expanded their offerings to include new smoked meat flavors.
We were asked to contemporize their branding with a new identity and update their foodservice sales materials and photography to better signify their upscale reputation and help communicate that, while their expertise may have been decades in the making, they were constantly working toward innovative ways to make business bigger, better, and easier for their chef and operator customers.
Everybody deserves the absolute best day possible and every amazing day has to start somewhere. That’s the spirit behind UniPro’s Brighton Farms, a built-from-scratch foodservice dairy brand offering a variety of fresh dairy case products that help operators fulfill every dairy need whether it’s front-of-house or back-of-house.
Marlin developed the Brighton Farms brand from identifying the strategic opportunity, the brand name, identity, and final packaging applications, all reflecting the promise that you can always brighten today with a little Brighton.
Edgewood Creamery is a fantastic local family-owned and operated establishment in Southwest Missouri that uses a natural, balanced rotational grazing dairy to produce fresh, quality milk, which is then used to handcraft small batches of some truly exceptional cheeses.
We recently had the pleasure to work with these wonderful folks to help them redefine their brand, identity, and packaging applications to establish their growing business in the artisan cheese category. We’re pretty proud of how it all turned out, but even prouder of the fact that we were able to stop eating their cheese long enough to write this.
When Sweet Street packaged their most popular dessert bars for consumers, they needed a package design that reflected the rich but frisky nature of gourmet on-the-go. Cues from messaging combined with artful icons created the vibrant, playful look we call Ooh La La.
