Share on...
Tyson Dark Meat – Feature Image Plated Chicken

Celebrating the Savory Side of Chicken

Dark meat chicken is a tender, juicy and flavorful option that is perfect for adding indulgent dishes on restaurant menus. But the fact is, people often perceive it as being undesirable compared to white meat chicken.

Marlin was challenged to change the way operators look at dark meat chicken and increase demand for Tyson Foodservice’s delicious new offerings. Simply gorgeous food photography and a message that celebrated the savory side of chicken worked in tandem to achieve the desired results.

Tyson Dark Meat – Recipe GuideTyson Dark Meat – PosterTyson Dark Meat – Poster ContinuedTyson Dark Meat – Recipe Inspiration GuideTyson Dark Meat – RebateTyson Dark Meat – Digital AdsTyson Dark Meat – Tyson On DemandTyson Dark Meat – Closing

Share on...
Senior Account Executive

Senior Account Executive

Seeking a senior account manager to work across a number of sectors, including advertising, digital and marketing. Their role within a creative agency is to oversee projects on a day-to-day basis, ensuring that they run smoothly and achieve their potential. Daily contact with clients is a key part of the job, so offering new and forward-thinking ideas is essential to the productive communication process. Often, a senior account manager will be expected to pitch to clients, so a very confident and assertive attitude is necessary to promote the agency’s ideas and benefits.

Qualifications include

3–5 years’ experience in professional client relationship management including the day-to-day management of clients’ marketing and advertising campaigns

A solid background in advertising, design or marketing

The ability to plan and strategize at a senior level

A persuasive and confident approach to creative projects

Excellent written and oral communication skills

Effective team management capabilities

A keen attention to detail and budgetary restraints

Full awareness of creative processes and techniques – including digital platforms

The willingness to note relevant trends and develop ideas

The ability to work as an authoritative figure in a busy team

Pro-active leadership that encourages teams to perform to the best of their ability

Regular communication and liaison with clients at a senior level

The organization of client feedback

Generating accurate reports and status notifications

Pitching fresh and innovative ideas to clients

Completing projects to a specific schedule and within an agreed budget

Using your knowledge and skills to push clients, the team and the agency in the most productive direction

  • Accepted file types: pdf, doc, docx, jpg, png, rtf, txt, Max. file size: 10 MB.
  • This field is for validation purposes and should be left unchanged.

Share on...
Apply for Marlin Account Service Position

Account Executive

Seeking smart, organized, and seasoned project manager to build consumer food brands in the foodservice channel.

Qualified candidates will possess:

1–3 years of experience in agency, brand management, marketing, or project management

Serve as creative and executional support for overall programs; support the day-to-day creative conceptual development of client marketing programs from start to finish

Keep agency team informed of client requests and changes

Develop and execute solutions in alignment with client request and agency procedures

Manage project deliverables, budgets, and timelines

Monitor status of work in progress as well as client budgets; review estimates, billing, and invoice approval

Previous experience with trade media is preferred, but not required.

Strong attention to detail and organization

Plays well with others

  • Accepted file types: pdf, doc, docx, jpg, png, rtf, txt, Max. file size: 10 MB.
  • This field is for validation purposes and should be left unchanged.

Share on...
Tyson Organic Social Pages & Posts – Device Group Social Posts Examples

Standardizing Organic Social Success

Content is king, as the saying goes. And today, audiences want it more frequently across a variety of platforms. With Tyson Foodservice’s goal to be a trusted partner for operators, they wanted to provide their audience with organic social content that focuses on resources, insights, menu inspiration and more on a daily cadence. Not only was there a need for frequent posts, but also for a cohesive look and tone no matter the topic or feed it’s posted on.

Marlin knew we needed to build a process to help make it as efficient as possible to provide this consistent train of posts across Facebook, Instagram, LinkedIn, Twitter and YouTube. This led us to create an organic social media guide, creative templates and a routing template for Tyson Foodservice’s organic social efforts.​ We were able to develop one reference tool to house instructions on fonts, colors, sizing, photography and more. So now, anyone can quickly and confidently develop social posts that fit within the Tyson Foodservice brand.

Tyson Organic Social Pages & Posts – Style GuideTyson Organic Social Pages & Posts – Color PaletteTyson Organic Social Pages & Posts – Quote Posts & Recipe Video ExamplesTyson Organic Social Pages & Posts – Motion Video Requirements & Restrictions DiagramTyson Organic Social Pages & Posts – Social Post Examples