Solving for Foodservice E-commerce
We designed the Starbucks Branded Solutions (SBS) platform to combine several Starbucks sites into one cohesive branded experience. As a comprehensive online tool, segmented for each of the different SBS account types (there are 8, in case you were wondering), it provides Starbucks brand portfolio information, Starbucks associate and operator training, and an e-commerce shopping platform for each of the different types of accounts.
To help SBS operators transition to the new site, we created a clear and thorough how-to video.
We also developed a comprehensive style guide to ensure consistency in all seasonal and evergreen promotional opportunities that drive operator’s choices from inspiration to checkout.
To make this lovely site lovely across all devices, we developed flexible templating content through band stacking to make it seamlessly responsive.
Best of all, it’s worked. Really well. Starbucks has led the way in B2B e-commerce product fulfillment and continues to do so in a way that serves operators successfully for every sip and season.