The Marlin Company Advertising Agency

Available Position: Developer. Check it out.

Know your code?

We’re on the look for an additional Web Developer who will augment our crazy-talented team while serving up healthy code, maintainable code, efﬁcient code, and most of all, beautiful code. Collaborating with our agency creative and planning teams, the Web Developer applies an understanding of User Experience (UX) to web or app designs that ensure the best overall experience. We are looking for someone with three or more years of web development and UI experience, who can work well within a team environment and coach and eventually lead others.

Marlin is part of Advantage Solutions, one of North America’s leading sales and marketing agencies specializing in sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including foodservice, grocery, mass merchandise, specialty, convenience etc. Our technology team bridges the gap between manufacturers, sales and restaurant operators with creative and customized technology products.

Contact Greg Melton, gmelton@marlinnetwork.com for more information.
Marlinnetwork.com

Collateral Identity Print

Crispitos® Brand Guidelines

We recently had the pleasure of working with Tyson^® Foodservice to create brand guidelines for their delicious Crispitos^® filled tortillas. After a lot (and we mean A LOT) of staring longingly at the tasty imagery, we dove in.

One of the things we love about Crispitos^® products is the premium, hand-rolled look and the rich, indulgent flavors all wrapped in a delicious, crispy shell. We took this to heart and set out to create something that is just as visually appealing for operators as it is for those they serve. Because why should consumers get to have all the fun?

To start, we wanted to pay homage to the State Fair^® brand roots, so we chose textures with a handmade, old-world feel like light distressed paper, scattered texture, and fun swirling elements. The brand colors utilize the original Crispitos^® logo colors along with brighter ones to move the visuals into a more energetic space.

The fonts we use are a combination of an Americana-like slab-serif and a rounded condensed bold type, which can be used together or can stand alone in a creative headline treatment. We use an eye-catching accent font for conjunction and other applicable words and Gibson for body copy to keep layouts looking sturdy and cohesive.

The Crispitos^® brand believes that no matter where consumers are or how fast their day is moving, they deserve a snack or meal that makes them feel like they’ve won the food lottery. We were delighted to be able to carry that belief forward into brand guidelines that convey that sense of fun, celebration, and a little bit of the unexpected.

Positions

Account Supervisor

Seeking smart, organized, and seasoned project manager to build consumer food brands in the foodservice channel.

Qualiﬁed candidates will possess:
3–5 years of experience in the role of client leader in agency, brand management, marketing, or project management

Serve as creative and executional lead for overall programs; lead the day-to-day creative conceptual development of client marketing programs from start to ﬁnish

Oversee activities of junior account service team members

Keep agency team informed of client requests and changes

Anticipate potential problems and implications associated with requests

Develop and execute solutions in alignment with client request and agency procedures

Manage project deliverables and timelines

Monitor status of work in progress as well as client budgets; review estimates, billing, and invoice approval

Strong attention to detail and organization

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Collateral Identity Packaging Print

Rangeline Brand Development

For voracious appetites nothing satisﬁes like beef and nothing ﬁlls out a menu like all-beef patties and grinds. Rangeline rounds out UniPro’s center-of-the-plate program by adding the opportunity for member foodservice distributors to leave nothing on the table when fulﬁlling demanding operator’s protein needs.

Marlin developed the Rangeline brand from identifying key competitors, the brand name, logo, and numerous applications, all delivering the promise of excellence everyday.

Ideas wide open.

Know your code?

Crispitos® Brand Guidelines

Account Supervisor

Rangeline Brand Development