Digital

Motion
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Starbucks Branded Solutions

Solving for Foodservice E-commerce

We designed the Starbucks Branded Solutions (SBS) platform to combine several Starbucks sites into one cohesive branded experience. As a comprehensive online tool, segmented for each of the different SBS account types (there are 8, in case you were wondering), it provides Starbucks brand portfolio information, Starbucks associate and operator training, and an e-commerce shopping platform for each of the different types of accounts.

To help SBS operators transition to the new site, we created a clear and thorough how-to video.

Starbucks Holiday 2017 Seasonal Drinks

We also developed a comprehensive style guide to ensure consistency in all seasonal and evergreen promotional opportunities that drive operator’s choices from inspiration to checkout.

Starbucks Branded Solutions Style GuideStarbucks Branded Solutions Icons

To make this lovely site lovely across all devices, we developed flexible templating content through band stacking to make it seamlessly responsive.

Starbucks Branded Solutions Banded TemplateStarbucks Branded Solutions Promo

Best of all, it’s worked. Really well. Starbucks has led the way in B2B e-commerce product fulfillment and continues to do so in a way that serves operators successfully for every sip and season.

Starbucks Branded Solutions Ecomm PromoStarbucks Branded Solutions Ecomm PromoStarbucks Branded Solutions Ecomm CheckoutStarbucks Branded Solutions Ecomm Suggested Selling

Positions
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Senior Account Executive

Seeking smart, organized, and seasoned project manager to build consumer food brands in the foodservice channel.

Qualified candidates will possess:

2–4 years of experience in the role of client leader in agency, brand management, marketing, or project management

Serve as creative and executional lead for overall programs; lead the day-to-day creative conceptual development of client marketing programs from start to finish

Keep agency team informed of client requests and changes

Anticipate potential problems and implications associated with requests

Develop and execute solutions in alignment with client request and agency procedures

Manage project deliverables and timelines

Monitor status of work in progress as well as client budgets; review estimates, billing, and invoice approval

Strong attention to detail and organization

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Identity

Packaging

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Ocean Horizons Feature Image

New Opportunities on the Horizon

We were given the opportunity to work with UniPro once again to create a new logo for their existing brand: Ocean Horizons. A brand with more than 50 years of foodservice distribution experience, Ocean Horizons has knowledge and solutions as vast as the sea itself. Their expansive portfolio includes shrimp, scallops and a variety of fish—all flash frozen at sea for peak quality. From ocean to table, their products are sourced with intention to make fresh-tasting seafood a reality on operators’ menus.

Because their name was so iconic and their portfolio of products so vast, we wanted to create a logo to represent the place where water meets sky—and quality meets convenience—in order to help them express their commitment to deliver today’s favorites while diving deeper into the demands of tomorrow.

Ocean Horizons Brand GuidelinesOcean Horizons Primary Logo

The logo showcases a dynamic fishing trawler bringing the day’s catch to market, made iconic by breaking waves, and a setting sun. The stylized boat is complimented by typography capturing an oceanic tone, bringing mark and message together for a bold logo solution.

Our Lines Run DeeperOcean Horizons Leaping MackerelOcean Horizons Quality Assured SealOcean Horizons Red Snapper PackagingOcean Horizons Packaging GroupOcean Horizons Tiered LogosRed Snapper Engraved IllustrationGotham Type SpecimenEnchanted Type SpecimenCod Fish Engraved IllustrationFresh Frozen at Sea Red Snapper PosterFresh Frozen at Sea Yellowfin Tuna PosterFresh Frozen at Sea Atlantic Salmon PosterFrom Ocean to Table Our Lines Run Deeper

Positions
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Apply for Marlin Account Service Position

Strategically smart. Humanly nice.

Marlin is looking to grow our Account Service team with the addition of several positions. These roles serve as critical links to our client partners. Ideal candidates are strategic thinkers, problem-solvers, exceptional project managers, cool under pressure… and just cool. We’re searching for folks that have interest in titles such as:

Account Supervisor
Senior Account Executive
Account Executive
Assistant Account Executive

Experience with marketing at any level and working with cross-functional teams is key. Experience developing brands is the holy grail. You’ll need to be adept at understanding client business goals in order to build smart plans that lead to exceptional creative work. Previous marketing, agency or brand experience preferred. Sound like you? Hit us up.

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