Dark meat chicken is a tender, juicy and flavorful option that is perfect for adding indulgent dishes on restaurant menus. But the fact is, people often perceive it as being undesirable compared to white meat chicken.

Marlin was challenged to change the way operators look at dark meat chicken and increase demand for Tyson Foodservice’s delicious new offerings. Simply gorgeous food photography and a message that celebrated the savory side of chicken worked in tandem to achieve the desired results.

For many pizza operators, giving back is a passion that goes far beyond the walls of their establishments. Hillshire Farm^® wanted to identify operators who are making a real difference in their communities—and then reward them with a chance to win a Grand Prize of up to $15,000 to carry out their philanthropic efforts.

Marlin helped launch The Great Pizza Give Back with an inspired stop-motion visual concept that demonstrated how Hillshire Farm^® celebrates those who build more than pizza. The engaging “cardboard community” literally sprung to life in various social and digital executions to capture viewers’ attention and build excitement for the promotion.

Tyson Foodservice has so many great brands that last the test of time. Of course, the longer they’re around, the more likely they’ll need some updating from time to time. Luckily, refreshing brands is one of our favorite things to do. Tyson’s Tenderbroil^® brand is well known for its great taste and reliable performance, so to match that well-earned reputation, a contemporary top-to-bottom rebrand was necessary. That’s right, we’re talking about a full beef rebrand; refreshed logo, a new brand style guide, and some eye-catching collateral for good measure.

As far as the logo, our task was to modernize it while maintaining the overall look, feel, and color palette. By removing the solid background and updating the container, we were able to create a fresh feel while keeping it recognizable to all its loyal customers. With the style guide, we were able to establish consistent fonts, colors, textures, and photography as well as a tone of voice that will extend out to all future messaging. The result? An excitingly modern — yet familiar — beef rebrand with an established style unifying all marketing materials. And maybe a tasty sample burger here or there. For research of course.