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Bush’s Good-To-Go Hero

Serving Much More Than Meals

The new normal has shifted to-go in foodservice from being a maybe to an absolute must have. To help operators, we worked with Bush’s to create a takeout program that could help establishments keep families in their community well-fed and business going.

Starting with bean-based recipes for family-sized meals and original recipes created in tandem with chefs who had been furloughed due to COVID-19, we created an email campaign, landing page, point-of-sale materials, and social media tools to help operators in these unique and challenging times.

Black Bean and Bacon NachosBush’s Good-To-Go Landing Page on Mobile PhoneSummer Cookout Shrimp and GritsBush’s Good-To-Go Operator PostersBush’s Good-To-Go InfographicTaco Fiesta Lasagna Family Meal

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Tyson Red Label Authentic Grilled Chicken

Grilled Gets Grillier

The Tyson Red Label® product line features value-added chicken offerings that save time and money for operators. Fully cooked grilled chicken filets and nuggets were already a hit, but some operators had a request: “can you make the grill marks even more pronounced?”

So Tyson Foodservice went to work in the kitchen, adding darker char marks on both sides of the chicken. Then we went to work as well, creating a hot sheet, rebate and digital ad executions that helped get the word out about the new hot-off-the-grill flavor and appeal.

Tyson Red Label Authentic Grilled Chicken Hot Sheet and RebateTyson Red Label Authentic Grilled Chicken Hot Sheet and Rebate Tyson Red Label Authentic Grilled Chicken Table Tent, Poster, Dangler, and Counter CardTyson Red Label Authentic Grilled Chicken SandwichTyson Red Label Authentic Grilled Chicken Nuggets in Fry BasketTyson Red Label Authentic Grilled Chicken Digital Banner Ads

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Part Beans. Part Beef. Bush’s Best Blended Burger Feature

Beans make everything better. Even burgers.

People love burgers. But burgers have a bit of baggage. So, what do you do? If you’re Bush’s, you see an opportunity. Combine beans with beef (along with mushrooms and salt) to create a one-of-a-kind Blended Burger.

We worked with Bush’s to launch this savory concoction with a full campaign including print, digital, a unique landing page, product video, promotions, and more. Part beans, part beef, part creative, part great client, all awesome work to help foodservice operators tempt the growing hungry hordes of flexitarians with a flavorful and juicy burger that’s more healthful with less calories and fat than a typical burger.

Bush’s Best Blended Burger and Coleslaw HeroBush’s Best Blended Burger Beef Cuts SteerPart Beans. Part Beef. Bush’s Best Blended Burger Magazine AdPart Beans. Part Beef. Bush’s Best Blended Burger Landing Page

Less Fat. Fewer Calories. All Delicious. Bush’s Best Blended Burger Table TentsBush’s Best Blended Guacamole and Pico de Gallo Burger Hero

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Mel-Fry Hero

Everything Is Better When It’s Mel-Fry’d

Mel-Fry believes that great food comes from great kitchens. The back-of-house works hard on a daily basis, so a product like Mel-Fry can lighten the workload for foodservice operators and employees. By using a high-oleic soybean oil which lasts longer than standard commodity oils, Mel-Fry can also reduce oil and packaging waste up to 50%.

The rebrand included a digital ad campaign, email series, and a new landing page with a video explaining Mel-Fry and its reasons to buy. The split visual effect throughout the campaign demonstrates fry quality, consistency, and why everything is better when it’s Mel-Fry’d.

Everything is Better When it’s Mel-Fry’dOverhead Chicken Wings in Fry Basket HeroOverhead Plated Buffalo Chicken WingsBack-of-House Mel-Fry Everything is Better When it’s Mel-Fry’d PosterOverhead Churros in Fry Basket HeroEverything Is Better When It’s Mel-Fry’d Landing Page Mel-Fry $250 Offer Landing PageOverhead Onion Rings in Fry Basket HeroOverhead Plated Onion Rings Hero