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Tyson Dark Meat – Feature Image Plated Chicken

Celebrating the Savory Side of Chicken

Dark meat chicken is a tender, juicy and flavorful option that is perfect for adding indulgent dishes on restaurant menus. But the fact is, people often perceive it as being undesirable compared to white meat chicken.

Marlin was challenged to change the way operators look at dark meat chicken and increase demand for Tyson Foodservice’s delicious new offerings. Simply gorgeous food photography and a message that celebrated the savory side of chicken worked in tandem to achieve the desired results.

Tyson Dark Meat – Recipe GuideTyson Dark Meat – PosterTyson Dark Meat – Poster ContinuedTyson Dark Meat – Recipe Inspiration GuideTyson Dark Meat – RebateTyson Dark Meat – Digital AdsTyson Dark Meat – Tyson On DemandTyson Dark Meat – Closing

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Tyson Organic Social Pages & Posts – Device Group Social Posts Examples

Standardizing Organic Social Success

Content is king, as the saying goes. And today, audiences want it more frequently across a variety of platforms. With Tyson Foodservice’s goal to be a trusted partner for operators, they wanted to provide their audience with organic social content that focuses on resources, insights, menu inspiration and more on a daily cadence. Not only was there a need for frequent posts, but also for a cohesive look and tone no matter the topic or feed it’s posted on.

Marlin knew we needed to build a process to help make it as efficient as possible to provide this consistent train of posts across Facebook, Instagram, LinkedIn, Twitter and YouTube. This led us to create an organic social media guide, creative templates and a routing template for Tyson Foodservice’s organic social efforts.​ We were able to develop one reference tool to house instructions on fonts, colors, sizing, photography and more. So now, anyone can quickly and confidently develop social posts that fit within the Tyson Foodservice brand.

Tyson Organic Social Pages & Posts – Style GuideTyson Organic Social Pages & Posts – Color PaletteTyson Organic Social Pages & Posts – Quote Posts & Recipe Video ExamplesTyson Organic Social Pages & Posts – Motion Video Requirements & Restrictions DiagramTyson Organic Social Pages & Posts – Social Post Examples

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Hillshire Farm - Celebrating Those Who Build More Than Pizza - Pizza Box Town

The Great Pizza Give Back

For many pizza operators, giving back is a passion that goes far beyond the walls of their establishments. Hillshire Farm® wanted to identify operators who are making a real difference in their communities—and then reward them with a chance to win a Grand Prize of up to $15,000 to carry out their philanthropic efforts.

Marlin helped launch The Great Pizza Give Back with an inspired stop-motion visual concept that demonstrated how Hillshire Farm® celebrates those who build more than pizza. The engaging “cardboard community” literally sprung to life in various social and digital executions to capture viewers’ attention and build excitement for the promotion.

Hillshire Farm - Introducing The Great Pizza Give Back - Hot SheetsHillshire Farm - Introducing The Great Pizza Give Back - Email

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Tenderbroil® Beef Patties Rebrand Overhead Hamburger Image

A Beef Rebrand You Can Sink Your Teeth Into

Tyson Foodservice has so many great brands that last the test of time. Of course, the longer they’re around, the more likely they’ll need some updating from time to time. Luckily, refreshing brands is one of our favorite things to do. Tyson’s Tenderbroil® brand is well known for its great taste and reliable performance, so to match that well-earned reputation, a contemporary top-to-bottom rebrand was necessary. That’s right, we’re talking about a full beef rebrand; refreshed logo, a new brand style guide, and some eye-catching collateral for good measure.

As far as the logo, our task was to modernize it while maintaining the overall look, feel, and color palette. By removing the solid background and updating the container, we were able to create a fresh feel while keeping it recognizable to all its loyal customers. With the style guide, we were able to establish consistent fonts, colors, textures, and photography as well as a tone of voice that will extend out to all future messaging. The result? An excitingly modern — yet familiar — beef rebrand with an established style unifying all marketing materials. And maybe a tasty sample burger here or there. For research of course.

Tenderbroil® Patties Style Guide PagesTenderbroil® Patties Primary Logo & Mushroom Onion HamburgerTenderbroil® Patties Typography Bank Gothic DistressedTenderbroil® Patties Satisfy. Repeat. Hamburger PosterTenderbroil® Patties Color Palette & TexturesTenderbroil® Patties Ball Cap & Shipper BoxTenderbroil® Patties Brochure & Coleslaw Topped HamburgerTenderbroil® Patties Thanks