Share on...
Landshire® Brand Guidelines Case Study

Landshire® Brand Guidelines

The good folks at Landshire recently asked if we would create brand guidelines to help flesh out the look and feel of the brand that would work in combination with the new logo and packaging designs they had previously developed. Spoiler alert: We said yes.

The developed designs worked with cloth texture, a colorful palette and a clean design. We wanted to complement that, so we took the look and feel and brought it down to a simplified 3-color scheme with some subtle, yet comforting, textures.

For the photography direction we wanted to focus on the on-the-go lifestyle that grab-and-go sandwiches allow you to have in more realistic, non-staged settings. To better capture this direction, we decided to showcase people enjoying the food and how it could complement their lifestyle. Going to the lake? Grab a few sandwiches. Late for work? Sandwich it up. Can’t figure out your kid’s math homework? Well, okay, a sandwich wouldn’t help much there, but it would still be really tasty. This direction helps highlight the benefits of the product instead of trying to make a simple sandwich something that it’s not. It’s delicious, easy, and saves you time. It’s not artisanal cuisine with over-the-top, fancy ingredients.

The fonts we used are a combination of the clean slab-serif packaging display font with a complementary, slightly messy script. The contrast of the two gives it an impactful, personalized feel and further emphasizes the sandwich itself and the on-the-go lifestyle.

The Landshire® brand is fun, down-to-earth and provides on-the-go solutions that anyone can appreciate. We couldn’t be happier to be able to bring that tone to these brand guidelines.

Landshire® Brand Guidelines PagesExcitement wrapped up and ready to go. No matter what the day brings, Landshire® Sandwiches are ready to deliver satisfying goodness on-the-go.Landshire® Brand Textures & ColorsLandshire® Operator Messaging Stats & SamplesLandshire® Consumer Messaging Table Tent & Hot Case POSLandshire® Social Media & Banner Ads

Share on...
Plant-Based Nuggets, Tenders And Filets: Raised & Rooted

Planting a New Seed

The demand for plant-based protein offerings is, well, growing. By leaps and bounds. And Tyson Foodservice has entered the category with the introduction of its Raised & Rooted™ line of plant-based nuggets, tenders and filets.

We created a multifaceted campaign to communicate the product’s amazingly delicious flavor and unlimited menu versatility. From a box mailer that captured the attention of operators, to table tents that appealed directly to hungry flexitarians, we helped nurture the introduction of the Raised & Rooted™ brand in the foodservice segment.

Raised & Rooted Hot SheetRaised & Rooted Point-of-SaleRaised & Rooted Chicken Sandwich and Filets PhotoRaised & Rooted Digital Banner AdsRaised & Rooted Chicken Filet Threesome Overhead PhotoTyson Raised & Rooted Plants Made MeatierRaised & Rooted Direct Mail KitRaised & Rooted Magazine AdRaised & Rooted Burger Wrap Paper, Toothpick Flags, And NapkinsRaised & Rooted Chicken Sandwich

Share on...
Inspirations Artisan Bakery

Unbelievably Indulgent

Desserts are meant to be fun, unique and, above all, unbelievably indulgent. They provide the finish to our meals for a reason — that last delicious bite is the part we often remember the most. This strong emotional connection is what inspried Marlin’s brand development of UniPro’s Inspirations Artisan Bakery brand, bringing it to the forefront of our customers’ minds with a decadently delightful and unforgettable desserts product line.

Inspirations Artisan Bakery Brand Guidelines Our artisan approach to inspired baking is captured through our expressive hand lettered Inspirations calligraphy. The art of the Inspirations inscription imbues our desserts product line with the guarantee of craft and quality. The Inspired Swirl icon has been roughened to pair well with the script and made small, like the cherry garnish as the last fabulous flourish atop all our inspired confections.Inspirations Artisan Bakery Ball CapInspirations Artisan Bakery T-ShirtInspirations Artisan Bakery Muffin CupsInspirations Artisan Bakery Dessert LabelsInspirations Artisan Bakery Strawberries IllustrationInspirations Artisan Bakery Strawberry CheesecakeInspirations Artisan Bakery Lemons IllustrationInspirations Artisan Bakery Lemon Meringue PieInspirations Artisan Bakery Chocolate & Hazelnuts IllustrationInspirations Artisan Bakery Chocolate Chips & Hazelnut CookiesInspirations Artisan Bakery InSpinspirations Pinwheel & CupcakeInspirations Artisan Bakery Inspired by Fun Magazine AdInspirations Artisan Bakery InSwirlspirations Hair of Budha Detail & Pinwheel CookieInspirations Artisan Bakery Inspired by Details Magazine AdInspirations Artisan Bakery InBloomspirations Cherry Blossom & CupcakeInspirations Artisan Bakery Inspired by Nature Magazine AdInspirations Artisan Bakery Apron – Merci

Share on...
Clear Purpose

Copper Creek Brand Development

Savvy operators know that meals are built around protein, so naturally, the quality of what’s featured center-of-the-plate, matters. UniPro’s Copper Creek Cattle Company Upper 2/3rds Angus Beef program makes premium beef more attainable for more operators. And that value is passed all the way to front-of-house giving UniPro customers an edge over other foodservice distributor offerings.

Marlin developed the Copper Creek brand by identifying key competitors, the brand name and identity, brand introduction video, and numerous applications, all reflecting the promise of unwavering integrity and clear purpose.

Copper Creek Cattle Company Primary LogoCopper Creek Cattle Company Band GuidelinesPremium Black Angus – From the passionate pursuit of sustainable cattle ranching, to careful, expert handling at the butcher block, our Prime and Upper 2/3rds Choice Black Angus Beef is raised, sourced and crafted with unwavering integrity. We offer a full line of hand-selected cuts to meet all specialty and high-end applications. Set your menu apart with beautiful marbling and tender, juicy flavor from a company that prides itself in being the authority on Premium Black Angus beef.Copper Creek Cattle Company 100% Premium Angus Beef Integrity PosterCopper Creek Cattle Company Black Polo ShirtCopper Creek Cattle Company Box, Packing Tape & Utility KnifeCopper Creek Cattle Company Magazine Ad Spread – Around here even when it’s not about the beef, it’s about the beef.Copper Creek Cattle Company Sales Sheet Cover – Perfection isn’t possible. Clear purpose is.Copper Creek Montserrat Type Specimen Pangram: Awesome sizzling Copper Creek ribeyes locked-in juices quiet vexing pangs of hunger.Copper Creek Knockout Type Specimen Pangram: Copper Creek’s Hand-Selected Prizewinning Premium Angus Beef is Judged Equally by Flavor, Texture and FreshnessCopper Creek Knockout Type Specimen Pangram: Methinx twelve boot-quaking juicy seared Copper Creek Angus beef steaks sound crazy great.Copper Creek Cattle Company Angus Beef Steak Styro PackCopper Creek Cattle Company Butcher Signoff