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Digital Strategy Director

Digital Strategy Director: Marlin Network Commerce Group

Marlin Network is looking for a Digital Strategy Director. We work with some of the biggest national food brands, developing exciting creative work and smart digital marketing. To continue to stay ahead, we are looking for the right people who can lead our clients to the next level in digital marketing. The Digital Strategy Director is responsible for leading agency clients in the activation of technology in the marketing mix. Working with client service, brand planning and creative directors, the Digital Strategy Director recommends digital solutions that leverage agency capabilities and respect client readiness. The DSD works as a subject matter expert, providing direct coaching to select contributors in the digital planning team and peer coaching to other functional leaders. The Digital Strategy Director is co-accountable with business leaders for agency KPIs, providing leadership in the digital visioning of the agency, and creating a plan to advance agency competencies.

Qualifications

5+ years of experience developing strategies for digital activation across multiple channels within a fast paced, agency environment

Excellent methodology and planning skills with “big picture” mindset

Abreast of emerging trends and ability to educate and influence direct reports and clients in collaborative, cross functional environment

Excellent communication and persuasive skills with the ability to interpret data to make sound recommendations

Proficient with digital platforms and analytical tools

Proven experience developing new business

Experience with B2B and B2C audiences

Bachelor’s degree in related field

 

Skills, Knowledge and Abilities

Well-organized, detail-oriented, and able to handle a fast-paced work environment

Strong written communication and verbal communication skills

Good interpersonal skills

Proficient in project management tools

Skill in supervising to include delegating responsibility, training and evaluating performance

Excellent customer service orientation

 

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Apply for Marlin Account Service Position

Account Executive

Seeking smart, organized, and seasoned project manager to build consumer food brands in the foodservice channel.

Qualified candidates will possess:

1–3 years of experience in agency, brand management, marketing, or project management

Serve as creative and executional support for overall programs; support the day-to-day creative conceptual development of client marketing programs from start to finish

Keep agency team informed of client requests and changes

Develop and execute solutions in alignment with client request and agency procedures

Manage project deliverables, budgets, and timelines

Monitor status of work in progress as well as client budgets; review estimates, billing, and invoice approval

Previous experience with trade media is preferred, but not required.

Strong attention to detail and organization

Plays well with others

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Senior Account Executive

Senior Account Executive

Seeking a senior account manager to work across a number of sectors, including advertising, digital and marketing. Their role within a creative agency is to oversee projects on a day-to-day basis, ensuring that they run smoothly and achieve their potential. Daily contact with clients is a key part of the job, so offering new and forward-thinking ideas is essential to the productive communication process. Often, a senior account manager will be expected to pitch to clients, so a very confident and assertive attitude is necessary to promote the agency’s ideas and benefits.

Qualifications include

3–5 years’ experience in professional client relationship management including the day-to-day management of clients’ marketing and advertising campaigns

A solid background in advertising, design or marketing

The ability to plan and strategize at a senior level

A persuasive and confident approach to creative projects

Excellent written and oral communication skills

Effective team management capabilities

A keen attention to detail and budgetary restraints

Full awareness of creative processes and techniques – including digital platforms

The willingness to note relevant trends and develop ideas

The ability to work as an authoritative figure in a busy team

Pro-active leadership that encourages teams to perform to the best of their ability

Regular communication and liaison with clients at a senior level

The organization of client feedback

Generating accurate reports and status notifications

Pitching fresh and innovative ideas to clients

Completing projects to a specific schedule and within an agreed budget

Using your knowledge and skills to push clients, the team and the agency in the most productive direction

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Little Caesars

Grow! Grow!

Expanding with new restaurant locations during a global pandemic might seem like an unrealistic goal. But Little Caesars® is no ordinary pizza brand. And we weren’t about to give them just any old marketing plan, either.

Through a deep dive into the Little Caesars® franchise development business, and a test of 9 different creative executions, we were able to hone-in on messages that resonated with potential new franchisees. The result? Year-over-year growth of new openings in 2020.

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