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Plant-Based Nuggets, Tenders And Filets: Raised & Rooted

Planting a New Seed

The demand for plant-based protein offerings is, well, growing. By leaps and bounds. And Tyson Foodservice has entered the category with the introduction of its Raised & Rooted™ line of plant-based nuggets, tenders and filets.

We created a multifaceted campaign to communicate the product’s amazingly delicious flavor and unlimited menu versatility. From a box mailer that captured the attention of operators, to table tents that appealed directly to hungry flexitarians, we helped nurture the introduction of the Raised & Rooted™ brand in the foodservice segment.

Raised & Rooted Hot SheetRaised & Rooted Point-of-SaleRaised & Rooted Chicken Sandwich and Filets PhotoRaised & Rooted Digital Banner AdsRaised & Rooted Chicken Filet Threesome Overhead PhotoTyson Raised & Rooted Plants Made MeatierRaised & Rooted Direct Mail KitRaised & Rooted Magazine AdRaised & Rooted Burger Wrap Paper, Toothpick Flags, And NapkinsRaised & Rooted Chicken Sandwich

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Inspirations Artisan Bakery

Unbelievably Indulgent

Desserts are meant to be fun, unique and, above all, unbelievably indulgent. They provide the finish to our meals for a reason — that last delicious bite is the part we often remember the most. This strong emotional connection is what inspried Marlin’s brand development of UniPro’s Inspirations Artisan Bakery brand, bringing it to the forefront of our customers’ minds with a decadently delightful and unforgettable desserts product line.

Inspirations Artisan Bakery Brand Guidelines Our artisan approach to inspired baking is captured through our expressive hand lettered Inspirations calligraphy. The art of the Inspirations inscription imbues our desserts product line with the guarantee of craft and quality. The Inspired Swirl icon has been roughened to pair well with the script and made small, like the cherry garnish as the last fabulous flourish atop all our inspired confections.Inspirations Artisan Bakery Ball CapInspirations Artisan Bakery T-ShirtInspirations Artisan Bakery Muffin CupsInspirations Artisan Bakery Dessert LabelsInspirations Artisan Bakery Strawberries IllustrationInspirations Artisan Bakery Strawberry CheesecakeInspirations Artisan Bakery Lemons IllustrationInspirations Artisan Bakery Lemon Meringue PieInspirations Artisan Bakery Chocolate & Hazelnuts IllustrationInspirations Artisan Bakery Chocolate Chips & Hazelnut CookiesInspirations Artisan Bakery InSpinspirations Pinwheel & CupcakeInspirations Artisan Bakery Inspired by Fun Magazine AdInspirations Artisan Bakery InSwirlspirations Hair of Budha Detail & Pinwheel CookieInspirations Artisan Bakery Inspired by Details Magazine AdInspirations Artisan Bakery InBloomspirations Cherry Blossom & CupcakeInspirations Artisan Bakery Inspired by Nature Magazine AdInspirations Artisan Bakery Apron – Merci

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Clear Purpose

Copper Creek Brand Development

Savvy operators know that meals are built around protein, so naturally, the quality of what’s featured center-of-the-plate, matters. UniPro’s Copper Creek Cattle Company Upper 2/3rds Angus Beef program makes premium beef more attainable for more operators. And that value is passed all the way to front-of-house giving UniPro customers an edge over other foodservice distributor offerings.

Marlin developed the Copper Creek brand by identifying key competitors, the brand name and identity, brand introduction video, and numerous applications, all reflecting the promise of unwavering integrity and clear purpose.

Copper Creek Cattle Company Primary LogoCopper Creek Cattle Company Band GuidelinesPremium Black Angus – From the passionate pursuit of sustainable cattle ranching, to careful, expert handling at the butcher block, our Prime and Upper 2/3rds Choice Black Angus Beef is raised, sourced and crafted with unwavering integrity. We offer a full line of hand-selected cuts to meet all specialty and high-end applications. Set your menu apart with beautiful marbling and tender, juicy flavor from a company that prides itself in being the authority on Premium Black Angus beef.Copper Creek Cattle Company 100% Premium Angus Beef Integrity PosterCopper Creek Cattle Company Black Polo ShirtCopper Creek Cattle Company Box, Packing Tape & Utility KnifeCopper Creek Cattle Company Magazine Ad Spread – Around here even when it’s not about the beef, it’s about the beef.Copper Creek Cattle Company Sales Sheet Cover – Perfection isn’t possible. Clear purpose is.Copper Creek Montserrat Type Specimen Pangram: Awesome sizzling Copper Creek ribeyes locked-in juices quiet vexing pangs of hunger.Copper Creek Knockout Type Specimen Pangram: Copper Creek’s Hand-Selected Prizewinning Premium Angus Beef is Judged Equally by Flavor, Texture and FreshnessCopper Creek Knockout Type Specimen Pangram: Methinx twelve boot-quaking juicy seared Copper Creek Angus beef steaks sound crazy great.Copper Creek Cattle Company Angus Beef Steak Styro PackCopper Creek Cattle Company Butcher Signoff

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Apply for Marlin Account Service Position

Account Executive

Seeking smart, organized, and seasoned project manager to build consumer food brands in the foodservice channel.

Qualified candidates will possess:

1–3 years of experience in agency, brand management, marketing, or project management

Serve as creative and executional support for overall programs; support the day-to-day creative conceptual development of client marketing programs from start to finish

Keep agency team informed of client requests and changes

Develop and execute solutions in alignment with client request and agency procedures

Manage project deliverables, budgets, and timelines

Monitor status of work in progress as well as client budgets; review estimates, billing, and invoice approval

Previous experience with trade media is preferred, but not required.

Strong attention to detail and organization

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