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Little Caesars

Grow! Grow!

Expanding with new restaurant locations during a global pandemic might seem like an unrealistic goal. But Little Caesars® is no ordinary pizza brand. And we weren’t about to give them just any old marketing plan, either.

Through a deep dive into the Little Caesars® franchise development business, and a test of 9 different creative executions, we were able to hone-in on messages that resonated with potential new franchisees. The result? Year-over-year growth of new openings in 2020.

Little Caesars Grow! Grow! IconsLittle Caesars Grow! Grow! Email & Social Posts

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OvenStone Bakery

OvenStone Brand Development

Nothing satisfies like fresh-from-the-oven baked breads, buns, wraps, and every other bakery case staple or treat. OvenStone is UniPro’s everyday baked goods product line offering member foodservice distributors a full range of affordable bakery-fresh products.

Marlin developed the OvenStone brand by identifying key competitors, the brand name, logo, and numerous applications, all supporting the OvenStone’s promise of great things every day.

OvenStone Bakery Brand GuidelinesOvenStone Bakery Primary LogoGreat Things Everyday – We believe that ovens do more than bake. Of course, the hearty, delicious, aromatic baked goods are vital, but so is the feeling of wholesome, quality goodness that comes with a lovingly baked product. And we want that feeling to be present in every meal throughout consumers’ busy lives. That’s why OvenStone Bakery works so hard to bake everyday goodness into every bread, dessert, and snack we sell. From our hearth to your kitchen, OvenStone is the keystone of quality and consistency in your back-of-house and on your patrons’ tables.OvenStone Bakery Built to Fill PosterOvenStone Bakery Built to Fill Poster GroupOvenStone Bakery Bagged Bread GroupOvenStone Bakery Corrugate Boxed BreadGreat Things EverydayOvenStone ApronOvenStone Bakery Chocolate Chip Cookies PackagingS&S Hilborn Type Specimen Pangram: Inquiring minds just knead to dough where OvenStone homestyle pre-boxed frozen ciabatta breads can be bought.Montserrat Type Specimen Pangram: OvenStone Bakery bakes doughy pretzels, coquettish crumbly cookies, and extra jumbo paper-wrapped muffins.Rhythm One Solid Type Specimen Pangram: Excellent OvenStone, the crust, a crumb! A little trust, a demijohn can keep the soul alive. Not portly, mind! But breathing warm, conscious as zealous Napoleona night before the Queen’s crown!OvenStone Bakery Thanks Mom!

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Bush’s K-12 Program

K-12 Gets Extra Love from Duke

After launching a program focused on supporting restaurant operators in the midst of COVID-19 challenges, Bush’s wanted to extend similar support to the K-12 food community. We began by recognizing that from serving onsite meals to preparing take-home meals for families, K-12 lunchrooms are busier than ever.

For ease and the chance to offer timely updates, we created a landing page complete with segment-specific recipes and downloadable resources including a promotional calendar and social media support. Additional communication came in the form of emails and Duke-inspired merchandising kits. Duke also inspired a student-focused website to help make time at home a little more fun, featuring kid-friendly recipes, bean facts and fun activities.

Bush’s K-12 Recipes Web PageBush’s K-12 Sayings: Life is filled with surprises. Be as flexible as a spork. Happiness is the only thing that multiplies when you share it. — Albert Schweitzer. Make every moment as awesome as lunchtime.Bush’s K-12 Beans & Corn SaladBush’s K-12 CalendarBush’s K-12 Chili BeansBush’s K-12 Duke Knows Beans are Mighty Good PosterBush’s K-12 Duke the Dog MaskBush’s K-12 Duke’s Bean Breaks: Hi, I’m Duke — best friend to Jay Bush and spokesdog for Bush’s® Best Beans. Feel free to visit me anytime for fun, facts and recipes!Bush’s K-12 Duke’s Bean Breaks: Hi, I’m Duke — best friend to Jay Bush and spokesdog for Bush’s® Best Beans. Feel free to visit me anytime for fun, facts and recipes! Just Joking – Click for a laugh: How do you know when Duke is cold? He becomes a chili dog. Bean Beats: Draw some beans, vines or…Bush’s K-12 Play Bean Trivia GameBush’s K-12 Coloring PlacematsBush’s K-12 Graphic Beanisms

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Hidden Valley Ranch – Make Any Menu Item More Loved

Not Just Any Old Hug

There’s no denying the adoration people have for Hidden Valley Ranch®. In fact, it’s more of an outright obsession. So, Ventura Foods wanted to leverage this cult-like following to show operators how much of a difference the #1 brand can make on their tables.

To adequately convey this tangy love affair, we decided to go with the universal symbol for hugs and kisses: XOXO. Through digital executions and a campaign landing page, we encouraged operators to make their already loved menu items even more loved with Hidden Valley Ranch®.

Hidden Valley Ranch & Chicken Wings PhotoHidden Valley Ranch & Chicken Strips