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Tyson Organic Social Pages & Posts – Device Group Social Posts Examples

Standardizing Organic Social Success

Content is king, as the saying goes. And today, audiences want it more frequently across a variety of platforms. With Tyson Foodservice’s goal to be a trusted partner for operators, they wanted to provide their audience with organic social content that focuses on resources, insights, menu inspiration and more on a daily cadence. Not only was there a need for frequent posts, but also for a cohesive look and tone no matter the topic or feed it’s posted on.

Marlin knew we needed to build a process to help make it as efficient as possible to provide this consistent train of posts across Facebook, Instagram, LinkedIn, Twitter and YouTube. This led us to create an organic social media guide, creative templates and a routing template for Tyson Foodservice’s organic social efforts.​ We were able to develop one reference tool to house instructions on fonts, colors, sizing, photography and more. So now, anyone can quickly and confidently develop social posts that fit within the Tyson Foodservice brand.

Tyson Organic Social Pages & Posts – Social Post ExamplesTyson Organic Social Pages & Posts – Motion Video Requirements & Restrictions DiagramTyson Organic Social Pages & Posts – Quote Posts & Recipe Video ExamplesTyson Organic Social Pages & Posts – Color PaletteTyson Organic Social Pages & Posts – Style Guide

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Available Position: Senior Copywriter. Check it out.

Senior Copywriter

Marlin was originally founded with a mission to create marketing that is smart, engaging and unexpected. Today we work with some of the world’s biggest foodservice, B2B and consumer brands. We believe it’s all thanks to strategy that enlightens, creative that connects and clients who truly get it. We are starting the search for an additional Senior Copywriter to contribute talents to our mix.

The Senior Copywriter’s primary responsibility is to play a key role in the identification of key insights and creation of strategically grounded creative concepts. Having an active role in internal and cross-functional brainstorming sessions, the Senior Copywriter will bring to life the brand’s voice, tone and exceptional creative standards and quality control across print, digital and motion work. This candidate must be a problem solver and idea partner to team members, clients and resources. Confident presentation skills and engaging story-telling abilities are a must.

Responsibilities:

Develop creative communications for agency, client and new business initiatives.

Copilot with Art Director and Development partners in the creation and presentation of leading ideas from the agency team.

Maintain the creative direction and expectations for specific projects, ensuring they fit the client, brand and overall business objectives—and are cohesive across the entire campaign.

Be familiar with vendors and have the ability to work with a variety of product specifications.

Play an active role in strategic brainstorming sessions with Creative and Account leaders, offering creative solutions and presenting creative rationale aligned with the client’s objectives.

Work within a team environment and have the ability to collaborate.

Conceptualize and strategize agency initiatives.

Efficiently utilize MS Office Suites (familiarity with Adobe CC is a bonus).

Have a working knowledge of client’s business channels and empathetic understanding of target mindsets.

Stay self-motivated to complete multiple tasks and projects within deadline (manage time & budget effectively).

Possess excellent verbal and written communication skills.

Demonstrate superior attention to detail and follow-through.

Qualifications:

Bachelor’s Degree in Advertising, Communications, Journalism or equivalent experience

Field of Study/Area of Experience: Advertising, Communications, Marketing or related field

5–7 years of experience in similar industry and/or agency experience

Excellent sense of strategy, message, persuasive communication and a portfolio that demonstrates it

Benefits:

Full-Time Benefits (Medical, Dental, Vision, Life)

401(k) with company match

Training and Career Development

Generous Paid Time-Off

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Hillshire Farm - Celebrating Those Who Build More Than Pizza - Pizza Box Town

The Great Pizza Give Back

For many pizza operators, giving back is a passion that goes far beyond the walls of their establishments. Hillshire Farm® wanted to identify operators who are making a real difference in their communities—and then reward them with a chance to win a Grand Prize of up to $15,000 to carry out their philanthropic efforts.

Marlin helped launch The Great Pizza Give Back with an inspired stop-motion visual concept that demonstrated how Hillshire Farm® celebrates those who build more than pizza. The engaging “cardboard community” literally sprung to life in various social and digital executions to capture viewers’ attention and build excitement for the promotion.

Hillshire Farm - Introducing The Great Pizza Give Back - Hot SheetsHillshire Farm - Introducing The Great Pizza Give Back - Email

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Tenderbroil® Beef Patties Rebrand Overhead Hamburger Image

A Beef Rebrand You Can Sink Your Teeth Into

Tyson Foodservice has so many great brands that last the test of time. Of course, the longer they’re around, the more likely they’ll need some updating from time to time. Luckily, refreshing brands is one of our favorite things to do. Tyson’s Tenderbroil® brand is well known for its great taste and reliable performance, so to match that well-earned reputation, a contemporary top-to-bottom rebrand was necessary. That’s right, we’re talking about a full beef rebrand; refreshed logo, a new brand style guide, and some eye-catching collateral for good measure.

As far as the logo, our task was to modernize it while maintaining the overall look, feel, and color palette. By removing the solid background and updating the container, we were able to create a fresh feel while keeping it recognizable to all its loyal customers. With the style guide, we were able to establish consistent fonts, colors, textures, and photography as well as a tone of voice that will extend out to all future messaging. The result? An excitingly modern — yet familiar — beef rebrand with an established style unifying all marketing materials. And maybe a tasty sample burger here or there. For research of course.

Tenderbroil® Patties Style Guide PagesTenderbroil® Patties Primary Logo & Mushroom Onion HamburgerTenderbroil® Patties Typography Bank Gothic DistressedTenderbroil® Patties Satisfy. Repeat. Hamburger PosterTenderbroil® Patties Color Palette & TexturesTenderbroil® Patties Ball Cap & Shipper BoxTenderbroil® Patties Brochure & Coleslaw Topped HamburgerTenderbroil® Patties Thanks