Expanding with new restaurant locations during a global pandemic might seem like an unrealistic goal. But Little Caesars^® is no ordinary pizza brand. And we weren’t about to give them just any old marketing plan, either.

Through a deep dive into the Little Caesars^® franchise development business, and a test of 9 different creative executions, we were able to hone-in on messages that resonated with potential new franchisees. The result? Year-over-year growth of new openings in 2020.

After launching a program focused on supporting restaurant operators in the midst of COVID-19 challenges, Bush’s wanted to extend similar support to the K-12 food community. We began by recognizing that from serving onsite meals to preparing take-home meals for families, K-12 lunchrooms are busier than ever.

For ease and the chance to offer timely updates, we created a landing page complete with segment-specific recipes and downloadable resources including a promotional calendar and social media support. Additional communication came in the form of emails and Duke-inspired merchandising kits. Duke also inspired a student-focused website to help make time at home a little more fun, featuring kid-friendly recipes, bean facts and fun activities.

There’s no denying the adoration people have for Hidden Valley Ranch^®. In fact, it’s more of an outright obsession. So, Ventura Foods wanted to leverage this cult-like following to show operators how much of a difference the #1 brand can make on their tables.

To adequately convey this tangy love affair, we decided to go with the universal symbol for hugs and kisses: XOXO. Through digital executions and a campaign landing page, we encouraged operators to make their already loved menu items even more loved with Hidden Valley Ranch^®.