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Starbucks Branded Solutions

Solving for Foodservice E-commerce

We designed the Starbucks Branded Solutions (SBS) platform to combine several Starbucks sites into one cohesive branded experience. As a comprehensive online tool, segmented for each of the different SBS account types (there are 8, in case you were wondering), it provides Starbucks brand portfolio information, Starbucks associate and operator training, and an e-commerce shopping platform for each of the different types of accounts.

To help SBS operators transition to the new site, we created a clear and thorough how-to video.

Starbucks Holiday 2017 Seasonal Drinks

We also developed a comprehensive style guide to ensure consistency in all seasonal and evergreen promotional opportunities that drive operator’s choices from inspiration to checkout.

Starbucks Branded Solutions Style GuideStarbucks Branded Solutions Icons

To make this lovely site lovely across all devices, we developed flexible templating content through band stacking to make it seamlessly responsive.

Starbucks Branded Solutions Banded TemplateStarbucks Branded Solutions Promo

Best of all, it’s worked. Really well. Starbucks has led the way in B2B e-commerce product fulfillment and continues to do so in a way that serves operators successfully for every sip and season.

Starbucks Branded Solutions Ecomm PromoStarbucks Branded Solutions Ecomm PromoStarbucks Branded Solutions Ecomm CheckoutStarbucks Branded Solutions Ecomm Suggested Selling

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Ocean Horizons Feature Image

New Opportunities on the Horizon

We were given the opportunity to work with UniPro once again to create a new logo for their existing brand: Ocean Horizons. A brand with more than 50 years of foodservice distribution experience, Ocean Horizons has knowledge and solutions as vast as the sea itself. Their expansive portfolio includes shrimp, scallops and a variety of fish—all flash frozen at sea for peak quality. From ocean to table, their products are sourced with intention to make fresh-tasting seafood a reality on operators’ menus.

Because their name was so iconic and their portfolio of products so vast, we wanted to create a logo to represent the place where water meets sky—and quality meets convenience—in order to help them express their commitment to deliver today’s favorites while diving deeper into the demands of tomorrow.

Ocean Horizons Brand GuidelinesOcean Horizons Primary Logo

The logo showcases a dynamic fishing trawler bringing the day’s catch to market, made iconic by breaking waves, and a setting sun. The stylized boat is complimented by typography capturing an oceanic tone, bringing mark and message together for a bold logo solution.

Our Lines Run DeeperOcean Horizons Leaping MackerelOcean Horizons Quality Assured SealOcean Horizons Red Snapper PackagingOcean Horizons Packaging GroupOcean Horizons Tiered LogosRed Snapper Engraved IllustrationGotham Type SpecimenEnchanted Type SpecimenCod Fish Engraved IllustrationFresh Frozen at Sea Red Snapper PosterFresh Frozen at Sea Yellowfin Tuna PosterFresh Frozen at Sea Atlantic Salmon PosterFrom Ocean to Table Our Lines Run Deeper

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Hillshire Farms Flavor That Says Sausage

Flavors that Make a Bold Statement

As the leading brand of smoked sausage in the US, Hillshire Farm® is known for its distinctive flavor and long-standing tradition of quality meats.

To help them roll out a new line of bold, on-trend sausages, we created a campaign that let the ingredients do all the talking. Flavors were highlighted in a big way to show operators that these new products speak to customer cravings.

Hillshire Farms Flavor That Says Sausage Table TentsHillshire Farms Flavor That Says Sausage 4 CheeseHillshire Farms Flavor That Says Sausage Sales SheetHillshire Farms Flavor That Says Sausage Red Chili CheeseHillshire Farms Flavor That Says Sausage Digital AdHillshire Farms Flavor That Says Sausage Red Chili

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Lay’s The Familiar Favorite

The One, The Only, The Always

LAY’S® is one of the most loved potato chip brands in the world and their flavors can go well with just about everything, anytime. Sometimes operators just need a little tasty reminder of that.

The crispy, flavorful chips are the best selling tools, so we packaged up four of the most-loved flavors and sent sample boxes wrapped with eye-catching colors and imagery, along with information on the power of the brand as well as a valuable offer available only online.

Lay’s Familiar Favorite Sampling BoxLay’s Familiar Favorite Sampling Box OpenLay’s Familiar Favorite Sampling Box InsertsLay’s Familiar Favorite Sampling Box Landing Page