As the leading brand of smoked sausage in the US, Hillshire Farm® is known for its distinctive flavor and long-standing tradition of quality meats.
To help them roll out a new line of bold, on-trend sausages, we created a campaign that let the ingredients do all the talking. Flavors were highlighted in a big way to show operators that these new products speak to customer cravings.
LAY’S® is one of the most loved potato chip brands in the world and their flavors can go well with just about everything, anytime. Sometimes operators just need a little tasty reminder of that.
The crispy, flavorful chips are the best selling tools, so we packaged up four of the most-loved flavors and sent sample boxes wrapped with eye-catching colors and imagery, along with information on the power of the brand as well as a valuable offer available only online.
Tyson’s Bonici® brand has earned a reputation for delivering consistent quality, ease of prep and new-product innovation with protein pizza toppings. The foodservice introduction of Bonici® Jalapeño Pepperoni was no exception, giving pizza operators an on-trend way to dial up their menu and patron excitement.
Tyson® Chicken Chips are a lot of things. Craveable. Dippable. Shareable. Just to name a few. They’re also just plain fun to eat and a great way for foodservice operators to inspire culinary creation and drive sales from their appetizer menus.
As it turns out, we noticed these chips are actually one more thing: shark fins! So when we set out to develop a campaign to introduce the new product, we took that visual idea and swam with it.
