Finding healthy menu options that kids will actually eat is an age-old problem. Fortunately, there’s a versatile vegetable that doesn’t arouse any suspicion. Bush’s Best® Beans to the rescue.
With the launch of our fully integrated campaign, we’ve positioned beans as the ultimate solution to the kids’ cuisine dilemma. While our print ad grabs the attention of operators and chefs, a range of digital executions give our audience the tools they need to bring Bush’s Best® to their kids’ menu ASAP. And for those who still like their recipes on paper, we developed a recipe book that’s completely dedicated to kid-friendly recipes featuring our beans.
Sales are up as kids across the nation indulge in delicious, vegetable dishes—most likely without even knowing it.