Every once in a while, you stumble across compelling evidence that consumers are truly devoted to your brand. And when we found out that 86% of consumers prefer Bush’s Best® Baked Beans® at their favorite restaurant, we gave Bush’s not one, but two campaigns to celebrate their victory.
Lodging & Catering
Our communication strategy for the lodging & catering segment spoke to the importance of serving the beans customers have come to expect both in-and out-of-home.
With 4 out of 5 kids giving Bush’s a thumbs up, we wanted to show schools that the easiest way to get kids to eat their vegetables is by serving a vegetable they already like.