Not too long ago, we were lucky enough to do some work for a local company that got its start right next door to us. Of course, that was over 150 years ago. Yep, Springfield Grocer Company has been serving its customers since 1865. Needless to say—but we’ll say it anyway—we were excited to work with such a historic and trusted company to update their look and help expand their reach.
One of the key components of their request was that they no longer wanted to be defined by their location. Sure, Springfield was where they got their start, but they serve a much, much larger area now. Of course, we didn’t want to step completely away from all that heritage, so we came up with a way to pay homage to where they came from without limiting where they could go. Take a look and see what you think of the new SGC identity.