National Chicken Month? We got this.
When you’re one of the world’s largest poultry suppliers, National Chicken Month is kind of a big deal. So of course Tyson Foodservice wanted to give this occasion all the fanfare and festivity it deserved. We created our September is Made for Deliciousness campaign to help celebrate this beloved protein like never before.
Our primary goal was to keep foodservice operators entertained and engaged all month long. So, we developed an interactive webpage with some real stickiness baked in. By offering new content each week—complete with a product focus, recipe inspiration, rebate offer and interactive activity—we were able to generate excitement for National Chicken Month that went beyond just a few casual clicks.
The results? Tyson Foodservice was thrilled with the number of operator engagements on our promotional webpage. And we’re confident that patrons were thrilled as well—enjoying some tasty new chicken dishes served up in the participating restaurants.