Expanding with new restaurant locations during a global pandemic might seem like an unrealistic goal. But Little Caesars® is no ordinary pizza brand. And we weren’t about to give them just any old marketing plan, either.
Through a deep dive into the Little Caesars® franchise development business, and a test of 9 different creative executions, we were able to hone-in on messages that resonated with potential new franchisees. The result? Year-over-year growth of new openings in 2020.