Putting Pizza Under One Roof
When Tyson Foodservice decided to consolidate its many pizza offerings under a single name, one stood above all others: Hillshire Farm®. But our assignment went beyond simply announcing the transition to this iconic, 85-year-old brand. We were also challenged to position Hillshire Farm® as a means for operators to achieve a greater good in their communities through pizza.
With a transition hot sheet and an overall Hillshire Farm® brand brochure, phase one of our assignment is now complete. And phase two? Well, it’s currently in the pizza oven. Stay tuned.