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Mill Street Butchers & Provisioners

Mill Street Center-of-Plate

For over 150 years, Springfield Grocer Company has provided customers with solutions for all their food needs. In that spirit, SGC has extended its menu of protein options through an in-house, center-of-the-plate (COP) program. Mill Street Butchers & Provsioners is designed to provide foodservice operators the same trust and quality as expected when going to a local butcher back in a time when they might also been their good neighbor.

Marlin tackled SGC’s COP program brand development assignment by creating their brand voice, program name, identity design, tactical applications, and a comprehensive style guide.

Springfield Grocers Distribution FacilityMill Street Brand GuidelinesMill Street Full-Color Logo

A hanging sign featuring a silo pays homage to SGC’s Mill Street storefront and also the remnants of the many grain storage and distribution operations surrounding one of SGC’s earliest homes.

Mill Street Black & White Logo


Mill Street Box Truck GraphicsMill Street Pocket FolderMill Street COP Fresh Protein PackMill Street Butcher’s ApronExcited patrons are all aquiver with anticipation for juicy sizzling steaks from Mill Street Butchers & ProvisionersMill Street Beef Chart

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noosa Foodservice Rollout

Named after a beach town in Australia and made on a farm in Colorado, noosa is a brand of super premium yoghurt (yep, with a fancy “h” and all). It gets its velvety smooth texture and ridiculously delicious flavor from 100% whole milk, a touch of honey and fresh fruit. 

We were tasked to communicate all the adoration the brand already enjoys at retail to a new foodservice buyer. Our print and digital messages let operators know that this is no ordinary grab-n-go product—it’s grab-n-go-ohh!

Noosa General Sell Sheet Noosa General Blueberry Print Ad Noosa Mates Sell Sheet Noosa General Lemon Print AdNoosa Digital Ads

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The best seafood starts here

Starting from a better place

High Liner Foods’ commitment to outstanding seafood stretches from sea to table to tomorrow. Whether its haddock from frigid Icelandic waters or salmon from the depths off the coast of Chile, their goal is to provide the very best while sustaining fish populations and environments for generations to come.

To share and celebrate their unwavering principles, we showcased the global waters and succulent products they’re proud to source from and serve. Through print, digital, promotions, and more, we let foodservice operators know that no matter where great seafood starts, it comes from High Liner Foods.   

High Liner Foods Website Home High Liner Foods Website Recipes High Liner Foods Salmon High Liner Foods Website Training High Liner Foods Website Menuing High Liner Foods Guinness Shrimp High Liner Foods Website Products High Liner Foods Website High Liner Foods Sustainability High Liner Foods Print Materials High Liner Foods Digital Ads

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It’s Good to be The King

Nothing’s got more hot sauce cred than Frank’s RedHot® Sauce. It was the secret ingredient in the original Buffalo wings, and today it still puts up big numbers as the #1 hot sauce brand in America.

So the plan for a new site was clear: leverage the brand’s lead to help operators hone their own wing skills. The Frank’s RedHot® King of Wings program did just that—via promotions, recipes, tips, tools and a little old lady who brought her A game.