Mill Street Center-of-Plate
For over 150 years, Springfield Grocer Company has provided customers with solutions for all their food needs. In that spirit, SGC has extended its menu of protein options through an in-house, center-of-the-plate (COP) program. Mill Street Butchers & Provsioners is designed to provide foodservice operators the same trust and quality as expected when going to a local butcher back in a time when they might also been their good neighbor.
Marlin tackled SGC’s COP program brand development assignment by creating their brand voice, program name, identity design, tactical applications, and a comprehensive style guide.
A hanging sign featuring a silo pays homage to SGC’s Mill Street storefront and also the remnants of the many grain storage and distribution operations surrounding one of SGC’s earliest homes.