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Hidden Valley Ranch – Make Any Menu Item More Loved

Not Just Any Old Hug

There’s no denying the adoration people have for Hidden Valley Ranch®. In fact, it’s more of an outright obsession. So, Ventura Foods wanted to leverage this cult-like following to show operators how much of a difference the #1 brand can make on their tables.

To adequately convey this tangy love affair, we decided to go with the universal symbol for hugs and kisses: XOXO. Through digital executions and a campaign landing page, we encouraged operators to make their already loved menu items even more loved with Hidden Valley Ranch®.

Hidden Valley Ranch & Chicken Wings PhotoHidden Valley Ranch & Chicken Strips

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Available Position: Developer. Check it out.

Know your code?

We’re on the look for an additional Web Developer who will augment our crazy-talented team while serving up healthy code, maintainable code, efficient code, and most of all, beautiful code. Collaborating with our agency creative and planning teams, the Web Developer applies an understanding of User Experience (UX) to web or app designs that ensure the best overall experience. We are looking for someone with three or more years of web development and UI experience, who can work well within a team environment and coach and eventually lead others.

Marlin is part of Advantage Solutions, one of North America’s leading sales and marketing agencies specializing in sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including foodservice, grocery, mass merchandise, specialty, convenience etc. Our technology team bridges the gap between manufacturers, sales and restaurant operators with creative and customized technology products.

Contact Greg Melton, gmelton@marlinnetwork.com for more information.
Marlinnetwork.com

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State Fair Crispitos Brand Guidelines

Crispitos® Brand Guidelines

We recently had the pleasure of working with Tyson® Foodservice to create brand guidelines for their delicious Crispitos® filled tortillas. After a lot (and we mean A LOT) of staring longingly at the tasty imagery, we dove in.

One of the things we love about Crispitos® products is the premium, hand-rolled look and the rich, indulgent flavors all wrapped in a delicious, crispy shell. We took this to heart and set out to create something that is just as visually appealing for operators as it is for those they serve. Because why should consumers get to have all the fun?

To start, we wanted to pay homage to the State Fair® brand roots, so we chose textures with a handmade, old-world feel like light distressed paper, scattered texture, and fun swirling elements. The brand colors utilize the original Crispitos® logo colors along with brighter ones to move the visuals into a more energetic space.

The fonts we use are a combination of an Americana-like slab-serif and a rounded condensed bold type, which can be used together or can stand alone in a creative headline treatment. We use an eye-catching accent font for conjunction and other applicable words and Gibson for body copy to keep layouts looking sturdy and cohesive.

The Crispitos® brand believes that no matter where consumers are or how fast their day is moving, they deserve a snack or meal that makes them feel like they’ve won the food lottery. We were delighted to be able to carry that belief forward into brand guidelines that convey that sense of fun, celebration, and a little bit of the unexpected.

State Fair Crispitos Brand GuidelinesState Fair Crispitos Hand Rolled HappinessState Fair Crispitos Delicious Starts Here & Crisp Goodness Has A FlavorState Fair Crispitos A Tasty Bit of Heaven With A Crispy Outer Shell & Delicious Starts HereState Fair Crispitos Hand Rolled Happiness With YouState Fair Crispitos Photography & Warmer POS & Delicious Here Table TentState Fair Crispitos Tasty, Yummy Delightful Digital Ads

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Excellence Everyday

Rangeline Brand Development

For voracious appetites nothing satisfies like beef and nothing fills out a menu like all-beef patties and grinds. Rangeline rounds out UniPro’s center-of-the-plate program by adding the opportunity for member foodservice distributors to leave nothing on the table when fulfilling demanding operator’s protein needs.

Marlin developed the Rangeline brand from identifying key competitors, the brand name, logo, and numerous applications, all delivering the promise of excellence everyday.

Rangeline Cattle Company Brand GuidelinesRangeline Primary LogoMeats and Provisions for Excellence Every Day – You could say we know a thing or two about meats. Beef, pork, even some poultry—we are experts at raising and distributing quality products around the country. We know how to help you get the job done, and get it done right. Our line of meats and provisions delivers carefully raised animal protein for a variety of everyday menu applications. From the heart of the pastureland to the heart of your kitchen, we’re committed to bringing you excellent options with flavor, quality and consistency you can trust.Rangeline You Know What To Do With It PosterRangeline Red Polo ShirtRangeline Box, Packing Tape & Utility KnifeRangeline Magazine Ad – When we say our stuff always works, do we mean taste, budget, or variety? Yep.Rangeline Sales Sheet Cover – If it doesn’t taste good, honestly, that’s on you.Rangeline Montserrat Type Specimen Pangram: Y’all holler for another flavor-packed, juicy, sizzling, eximious Rangelıne two-pound BBQ’d burger.Rangeline Coluna Type Specimen Pangram: Knowing grinding heavy beef patties is a snooze job, operators always request Rangeline excellent meats.Rangeline Behemoth Type Specimen Pangram: Quickly fixin’ to make dough, Rangeline’s operators enjoy specialized views on big beefy patties.Rangeline Hamburger Patties Styro PackRangeline Thanks Signoff