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Spice Every Slice

Tyson’s Bonici® brand has earned a reputation for delivering consistent quality, ease of prep and new-product innovation with protein pizza toppings. The foodservice introduction of Bonici® Jalapeño Pepperoni was no exception, giving pizza operators an on-trend way to dial up their menu and patron excitement.

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Creating a Frenzy

Tyson® Chicken Chips are a lot of things. Craveable. Dippable. Shareable. Just to name a few. They’re also just plain fun to eat and a great way for foodservice operators to inspire culinary creation and drive sales from their appetizer menus.

As it turns out, we noticed these chips are actually one more thing: shark fins! So when we set out to develop a campaign to introduce the new product, we took that visual idea and swam with it.

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Black Oak Brand Feature

A Campaign Generations in the Making

For generations, the good folks at Black Oak have been perfecting the products they craft so foodservice customers can confidently offer their patrons the highest-quality precooked protein in its class. They’ve also expanded their offerings to include new smoked meat flavors.

We were asked to contemporize their branding with a new identity and update their foodservice sales materials and photography to better signify their upscale reputation and help communicate that, while their expertise may have been decades in the making, they were constantly working toward innovative ways to make business bigger, better, and easier for their chef and operator customers.

Black Oak Pulled PorkBlack Oak T-shirtBlack Oak Pork Tenderloin SandwichBlack Oak Brand CollateralBlack Oak Baby Back RibsBlack Oak Brand Packaging

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Jimmy Dean Stuffed Hash Browns

The Stuff(ed) Dreams Are Made Of

Sure hash browns are a staple of modern breakfasts, but is that all they could be? Should all that flavor be as portable as it is delicious? Jimmy Dean® sure thought so. They wanted to take that hearty, warm, good-morning feeling you get from a great hash brown and let customers take it with them anytime, anywhere. And they asked us to help them communicate this new foodservice offering to their customers.

So, the ask was pretty simple: Develop a foodservice campaign to launch these tasty, on-the-go options in a way that lets operators see all the potential stuffed in every product. So that’s exactly what we did with table tents, sell sheets, posters—you name it. We stuffed everything we could into the campaign. Sorry, we had to.

Jimmy Dean Stuffed Hash Browns Sales SheetJimmy Dean Stuffed Hash Browns PhotographyJimmy Dean Stuffed Hash Browns InstructionsJimmy Dean Stuffed Hash Browns Table Tent and Digital Ad