The Marlin Company Advertising Agency Print

Tyson Red Label Authentic Grilled Chicken

Grilled Gets Grillier

The Tyson Red Label^® product line features value-added chicken offerings that save time and money for operators. Fully cooked grilled chicken filets and nuggets were already a hit, but some operators had a request: “can you make the grill marks even more pronounced?”

So Tyson Foodservice went to work in the kitchen, adding darker char marks on both sides of the chicken. Then we went to work as well, creating a hot sheet, rebate and digital ad executions that helped get the word out about the new hot-off-the-grill flavor and appeal.

Collateral

Digital

Print

Boost the Breakfast Feed

No, it’s not a glitch. It’s a 24/7 breakfast takeover. We worked with Tyson Foodservice to fill the social feeds with college students’ favorite breakfast moments. This campaign consisted of both Operator/Sales training components, and student-facing materials to encourage students to share how they do breakfast for a chance to win prizes. We provided universities with email assets, social media images and post samples to blast the breakfast momentum! As an added benefit, Tyson was able to gain helpful insights about how students are participating in the all-day-breakfast trend.

Identity

Packaging

Print

A Helping Hand Everyday

UniPro, America’s largest foodservice buying group helps smaller regional foodservice distributors compete head-to-head with the dominant national players. Aside from volume purchasing, a portfolio of private labels competing with consumer brands help keep prices down.

The Companions non-food product line offers the basics including paper towels, rubber gloves, aluminum foil, toilet paper, and napkins. It’s among the many UniPro private label categories and was the first of the many new or re-brand assignments tasked to the Marlin brand team to tackle.

Lending a helping hand by containing, carrying, or cleaning — that’s what the Companions product line does. The Campanions icon is built by mirrored hands, symbolizing the everyday can-do helping hands attitude of UniPro’s non-food product line.

Tiered for value, Campanions Premier, Merit, and Essentials product lines’ offers operators a range of quality and price choices to best serve their customers.

Collateral

Print

Supplying Hops Responsibly

Leading America’s craft beer revolution, grower owned Yakima Chief Hops are the farmers, processors, and suppliers to a thirsty nation. A foundation of re-investment in modern farm practices, breeding, and new product innovation have put YCH at the top of a competitive international hop market. Along with a new generation of beer lovers, each family farm is looking to their next generation to build upon what today’s YCH has achieved. The biennial Corporate Social Responsibility (CSR) report is a critical component of guiding near- and long-term goals in maintaining sustainable and equitable business and farming practices.