Perhaps the greatest thing about fall is that it’s not just accepted, it’s embraced. The colors are widely celebrated, the temperatures are gladly welcomed, and the flavors are absolutely, unabashedly adored—especially Starbucks Pumpkin Spice Latte.

As the barbecue category expands beyond the rib and branches into exciting flavor territory, Cattlemen’s® needed a way to shift its reputation as a “traditional” barbecue brand. This repositioning gives Cattlemen’s® a “new traditionalist” attitude—turning it into an innovative and inspiring brand. The new Cattlemen’s® look matches its mantra: No barbecue boundaries.

Unilever Global uses product “selling stories” to help sales staff quickly communicate the key benefits of a given product. We like to think of these concepts as an elevator pitch. How can we communicate the main product benefit with a quick visual? Well-balanced demi-glace becomes an ingredient acrobatic act. Au jus flavor gets an authentic stamp of approval. And brown gravy’s rich, meaty taste works with any application.