Built 1904, Reborn 2014
Last year, we were selected to create an identity package for Springfield’s first boutique hotel. Named after the historic building where it’s located, Hotel Vandivort was originally home to a Masonic Temple. As you can imagine, the building’s history and its location in the heart of downtown inspired a range of concepts and executions.
The final logo design uses the subtle shape of a Masonic plumb bob to create an iconic V-shape that draws emphasis to the hotel's name and location. We're in the process of developing more creative as renovation on the building continues to move forward. Please check back for updates and new work.
