Our primary goal was to keep foodservice operators entertained and engaged all month long. So, we developed an interactive webpage with some real stickiness baked in. By offering new content each week—complete with a product focus, recipe inspiration, rebate offer and interactive activity—we were able to generate excitement for National Chicken Month that went beyond just a few casual clicks.

The results? Tyson Foodservice was thrilled with the number of operator engagements on our promotional webpage. And we’re confident that patrons were thrilled as well—enjoying some tasty new chicken dishes served up in the participating restaurants.

Tyson Foodservice was quick to respond, and they enlisted us to help get the word out about how the Tyson Red Label^® product line was already tailor-made for today’s leaner kitchen staffs, tighter food budgets and greater demand for takeout and delivery.

The approach was simple: use short, engaging videos to demonstrate the virtually unlimited recipe applications for core products within the Tyson Red Label^® line. Promoted through paid and organic social media, these videos also drove operators to digital product booklets with more product info and recipe ideas. Pivot accomplished.

Marlin was ready to help, too. As we looked at Tyson Foodservice’s portfolio of ready-to-serve product solutions, we had a thought: it’s almost like the operator has a personal prep squad right there in the kitchen. And with that, help was indeed found. Our “Prep Squad” campaign was born.