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Blue background with yellow text that says "Beans love sips and dips." An image of a smoothie and a dip.

You Won’t Believe What Beans Can Do

Everyone knows Bush’s Best® Beans can complete a plate, but operators may not think about all of the surprising things beans can build—especially when it comes to snacks. With creative recipes that give operators new ways to use the beans they already buy, and further explore the snacking occasion, we whipped up the Sips and Dips campaign.

Seeing is believing (and in this case, mouthwatering), so we kicked it off with recipe development and a photoshoot featuring 20 smoothie and hummus recipes. To drive operators to the website and build excitement around beans, the recipes were featured on bushbeansfoodservice.com, in digital media, and became part of a trend-focused Flavor & The Menu article that was accompanied by a spread ad. Targeted emails and a recipe overview sheet helped communicate the flavor-trend opportunities with these simple, unexpected blends including the Sweet Heat Better Brownie Smoothie and Brown Sugar Bacon Hummus.

What did operators think about putting beans in smoothies? At Flavor Experience 2021, the Bush’s Best® team handed out Sips and Dips recipe booklets, insulated smoothie travel cups, and got rave reviews on all the samples, most especially the Sweet Heat Better Brownie Smoothie. And The Berry Boba Smoothie looked so darn good that the Bush’s retail agency asked to feature it on their social media feed. Admit it. You want to see what it’s like to sip on beans. Our advice? Grab a straw for a delicious bean smoothie (and some chips to go with all those dips).

An open brochure on a blue background with dip photography and text that says "Beans love the unexpected."The bottom portion of a brochure, and the top portion of a cell phone screen that says "Beans do sips and dips."Sips and Dips web page featured on a smart phone screen.Two recipe inspiration pages that feature drinks and dips.Purple Bean Smoothie featured on a blue tray with a blue background.Several digital ads on a laptop screen.Two blue insulated mugs with lids that say "Keep Beans Cool. Make a Smoothie."Stylized typography that says "Beans Love."Two table tents that feature Sweet Head Better Brownie Smoothie, and Salsa Verde Hummus.Bush's Sips and Dips recipe guide. Three printed ringed booklets that say "Sippable Dippable Ideas."

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The Pub® burger image on a table. Your next mouthwatering masterpiece is waiting to be made. Beef Rebrand.

An Eye-catching, Mouthwatering Beef Rebrand

There’s nothing we love more than really sinking our teeth into a rebranding. Especially when that rebranding happens to include a product we can literally sink our teeth into. Such was the case with our recent work with the Tyson Foodservice brand The Pub®. Because it’s so well known for providing operators with a delicious, premium product that they can build on, we dedicated ourselves to creating a logo and beef rebrand materials that would do that heritage justice.

Speaking of the logo, when we started work on revitalizing The Pub®, we wanted to modernize the logo while maintaining the sense of history and reliability that is so integral to the brand character. We reduced some of the older unnecessary elements and added a tagline to help the brand maintain its essence across all uses and materials. The updated photography captures the feel of a pub’s atmosphere and the brand colors were subtly worked into each setting as well.  We chose a new font pairing to give the brand a more contemporary feel that, much like a quality rug, really ties everything together. The expressive brush font was chosen to enhance the artistic “masterpiece” theme, and the sturdier san serif font helps ground everything.

In the end, we couldn’t be happier with how this mouthwatering beef rebrand turned out. We love the way all the different components came together with a fresh logo, eye-catching marketing materials, and some helpful brand guidelines to help place this wonderful brand and all of its products into a package that’s so vivid you can almost taste.

The Pub® Brand GuidelinesThe Pub® logo with white background, blue background, and yellow background examplesPoster with text that readys "We call it a masterpiece" and a burger imageThe bottom of a poster that reads "We can call it delicious"Digital ad examples. Displayed on the background as well as a laptop and cell phone.Food warmer and shelf dangler ad examples.Food warmer with display and shelf dangler. The top portion of a brochure.Thanks!

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Tyson Dark Meat – Feature Image Plated Chicken

Celebrating the Savory Side of Chicken

Dark meat chicken is a tender, juicy and flavorful option that is perfect for adding indulgent dishes on restaurant menus. But the fact is, people often perceive it as being undesirable compared to white meat chicken.

Marlin was challenged to change the way operators look at dark meat chicken and increase demand for Tyson Foodservice’s delicious new offerings. Simply gorgeous food photography and a message that celebrated the savory side of chicken worked in tandem to achieve the desired results.

Tyson Dark Meat – Recipe GuideTyson Dark Meat – PosterTyson Dark Meat – Poster ContinuedTyson Dark Meat – Recipe Inspiration GuideTyson Dark Meat – RebateTyson Dark Meat – Digital AdsTyson Dark Meat – Tyson On DemandTyson Dark Meat – Closing

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Tyson Great Pizza Giveback cardboard pizza box city photography.

The Great Pizza Give Back

For many pizza operators, giving back is a passion that goes far beyond the walls of their establishments. Hillshire Farm® wanted to identify operators who are making a real difference in their communities—and then reward them with a chance to win a Grand Prize of up to $15,000 to carry out their philanthropic efforts.

Marlin helped launch The Great Pizza Give Back with an inspired stop-motion visual concept that demonstrated how Hillshire Farm® celebrates those who build more than pizza. The engaging “cardboard community” literally sprung to life in various social and digital executions to capture viewers’ attention and build excitement for the promotion.

Tyson Great Pizza Giveback sell sheet.Tyson Great Pizza Giveback emails.