An Eye-catching, Mouthwatering Beef Rebrand
There’s nothing we love more than really sinking our teeth into a rebranding. Especially when that rebranding happens to include a product we can literally sink our teeth into. Such was the case with our recent work with the Tyson Foodservice brand The Pub®. Because it’s so well known for providing operators with a delicious, premium product that they can build on, we dedicated ourselves to creating a logo and beef rebrand materials that would do that heritage justice.
Speaking of the logo, when we started work on revitalizing The Pub®, we wanted to modernize the logo while maintaining the sense of history and reliability that is so integral to the brand character. We reduced some of the older unnecessary elements and added a tagline to help the brand maintain its essence across all uses and materials. The updated photography captures the feel of a pub’s atmosphere and the brand colors were subtly worked into each setting as well. We chose a new font pairing to give the brand a more contemporary feel that, much like a quality rug, really ties everything together. The expressive brush font was chosen to enhance the artistic “masterpiece” theme, and the sturdier san serif font helps ground everything.
In the end, we couldn’t be happier with how this mouthwatering beef rebrand turned out. We love the way all the different components came together with a fresh logo, eye-catching marketing materials, and some helpful brand guidelines to help place this wonderful brand and all of its products into a package that’s so vivid you can almost taste.