The Marlin Company Advertising Agency Print

K-12 Gets Extra Love from Duke

After launching a program focused on supporting restaurant operators in the midst of COVID-19 challenges, Bush’s wanted to extend similar support to the K-12 food community. We began by recognizing that from serving onsite meals to preparing take-home meals for families, K-12 lunchrooms are busier than ever.

For ease and the chance to offer timely updates, we created a landing page complete with segment-speciﬁc recipes and downloadable resources including a promotional calendar and social media support. Additional communication came in the form of emails and Duke-inspired merchandising kits. Duke also inspired a student-focused website to help make time at home a little more fun, featuring kid-friendly recipes, bean facts and fun activities.

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Identity

Print

Crispitos® Brand Guidelines

We recently had the pleasure of working with Tyson^® Foodservice to create brand guidelines for their delicious Crispitos^® filled tortillas. After a lot (and we mean A LOT) of staring longingly at the tasty imagery, we dove in.

One of the things we love about Crispitos^® products is the premium, hand-rolled look and the rich, indulgent flavors all wrapped in a delicious, crispy shell. We took this to heart and set out to create something that is just as visually appealing for operators as it is for those they serve. Because why should consumers get to have all the fun?

To start, we wanted to pay homage to the State Fair^® brand roots, so we chose textures with a handmade, old-world feel like light distressed paper, scattered texture, and fun swirling elements. The brand colors utilize the original Crispitos^® logo colors along with brighter ones to move the visuals into a more energetic space.

The fonts we use are a combination of an Americana-like slab-serif and a rounded condensed bold type, which can be used together or can stand alone in a creative headline treatment. We use an eye-catching accent font for conjunction and other applicable words and Gibson for body copy to keep layouts looking sturdy and cohesive.

The Crispitos^® brand believes that no matter where consumers are or how fast their day is moving, they deserve a snack or meal that makes them feel like they’ve won the food lottery. We were delighted to be able to carry that belief forward into brand guidelines that convey that sense of fun, celebration, and a little bit of the unexpected.

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Identity

Packaging

Print

Rangeline Brand Development

For voracious appetites nothing satisﬁes like beef and nothing ﬁlls out a menu like all-beef patties and grinds. Rangeline rounds out UniPro’s center-of-the-plate program by adding the opportunity for member foodservice distributors to leave nothing on the table when fulﬁlling demanding operator’s protein needs.

Marlin developed the Rangeline brand from identifying key competitors, the brand name, logo, and numerous applications, all delivering the promise of excellence everyday.

Collateral

Digital

Print

Plant-Based Nuggets, Tenders And Filets: Raised & Rooted

Planting a New Seed

The demand for plant-based protein offerings is, well, growing. By leaps and bounds. And Tyson Foodservice has entered the category with the introduction of its Raised & Rooted™ line of plant-based nuggets, tenders and filets.

We created a multifaceted campaign to communicate the product’s amazingly delicious flavor and unlimited menu versatility. From a box mailer that captured the attention of operators, to table tents that appealed directly to hungry flexitarians, we helped nurture the introduction of the Raised & Rooted™ brand in the foodservice segment.