Of Fall and Favorites
Perhaps the greatest thing about fall is that it’s not just accepted, it’s embraced. The colors are widely celebrated, the temperatures are gladly welcomed, and the flavors are absolutely, unabashedly adored—especially Starbucks Pumpkin Spice Latte.
Building on the subdued palette of the season and the comfort that comes from warm, welcoming Starbucks drinks, this campaign let consumers know their favorite drinks were back and it was time to fall in love all over again.
Starbucks operators were able to access promotional recipes and marketing via Starbucks Solutions, a digital platform Marlin created for Starbucks that allows customers authenticated access to exclusive recipes, training tools and promotions.