Creating a Frenzy
Tyson® Chicken Chips are a lot of things. Craveable. Dippable. Shareable. Just to name a few. They’re also just plain fun to eat and a great way for foodservice operators to inspire culinary creation and drive sales from their appetizer menus.
As it turns out, we noticed these chips are actually one more thing: shark fins! So when we set out to develop a campaign to introduce the new product, we took that visual idea and swam with it.