Planting a New Seed
The demand for plant-based protein offerings is, well, growing. By leaps and bounds. And Tyson Foodservice has entered the category with the introduction of its Raised & Rooted™ line of plant-based nuggets, tenders and filets.
We created a multifaceted campaign to communicate the product’s amazingly delicious flavor and unlimited menu versatility. From a box mailer that captured the attention of operators, to table tents that appealed directly to hungry flexitarians, we helped nurture the introduction of the Raised & Rooted™ brand in the foodservice segment.