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State Fair Crispitos Brand Guidelines

Crispitos® Brand Guidelines

We recently had the pleasure of working with Tyson® Foodservice to create brand guidelines for their delicious Crispitos® filled tortillas. After a lot (and we mean A LOT) of staring longingly at the tasty imagery, we dove in.

One of the things we love about Crispitos® products is the premium, hand-rolled look and the rich, indulgent flavors all wrapped in a delicious, crispy shell. We took this to heart and set out to create something that is just as visually appealing for operators as it is for those they serve. Because why should consumers get to have all the fun?

To start, we wanted to pay homage to the State Fair® brand roots, so we chose textures with a handmade, old-world feel like light distressed paper, scattered texture, and fun swirling elements. The brand colors utilize the original Crispitos® logo colors along with brighter ones to move the visuals into a more energetic space.

The fonts we use are a combination of an Americana-like slab-serif and a rounded condensed bold type, which can be used together or can stand alone in a creative headline treatment. We use an eye-catching accent font for conjunction and other applicable words and Gibson for body copy to keep layouts looking sturdy and cohesive.

The Crispitos® brand believes that no matter where consumers are or how fast their day is moving, they deserve a snack or meal that makes them feel like they’ve won the food lottery. We were delighted to be able to carry that belief forward into brand guidelines that convey that sense of fun, celebration, and a little bit of the unexpected.

State Fair Crispitos Brand GuidelinesState Fair Crispitos Hand Rolled HappinessState Fair Crispitos Delicious Starts Here & Crisp Goodness Has A FlavorState Fair Crispitos A Tasty Bit of Heaven With A Crispy Outer Shell & Delicious Starts HereState Fair Crispitos Hand Rolled Happiness With YouState Fair Crispitos Photography & Warmer POS & Delicious Here Table TentState Fair Crispitos Tasty, Yummy Delightful Digital Ads

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Excellence Everyday

Rangeline Brand Development

For voracious appetites nothing satisfies like beef and nothing fills out a menu like all-beef patties and grinds. Rangeline rounds out UniPro’s center-of-the-plate program by adding the opportunity for member foodservice distributors to leave nothing on the table when fulfilling demanding operator’s protein needs.

Marlin developed the Rangeline brand from identifying key competitors, the brand name, logo, and numerous applications, all delivering the promise of excellence everyday.

Rangeline Cattle Company Brand GuidelinesRangeline Primary LogoMeats and Provisions for Excellence Every Day – You could say we know a thing or two about meats. Beef, pork, even some poultry—we are experts at raising and distributing quality products around the country. We know how to help you get the job done, and get it done right. Our line of meats and provisions delivers carefully raised animal protein for a variety of everyday menu applications. From the heart of the pastureland to the heart of your kitchen, we’re committed to bringing you excellent options with flavor, quality and consistency you can trust.Rangeline You Know What To Do With It PosterRangeline Red Polo ShirtRangeline Box, Packing Tape & Utility KnifeRangeline Magazine Ad – When we say our stuff always works, do we mean taste, budget, or variety? Yep.Rangeline Sales Sheet Cover – If it doesn’t taste good, honestly, that’s on you.Rangeline Montserrat Type Specimen Pangram: Y’all holler for another flavor-packed, juicy, sizzling, eximious Rangelıne two-pound BBQ’d burger.Rangeline Coluna Type Specimen Pangram: Knowing grinding heavy beef patties is a snooze job, operators always request Rangeline excellent meats.Rangeline Behemoth Type Specimen Pangram: Quickly fixin’ to make dough, Rangeline’s operators enjoy specialized views on big beefy patties.Rangeline Hamburger Patties Styro PackRangeline Thanks Signoff

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Landshire® Brand Guidelines Case Study

Landshire® Brand Guidelines

The good folks at Landshire recently asked if we would create brand guidelines to help flesh out the look and feel of the brand that would work in combination with the new logo and packaging designs they had previously developed. Spoiler alert: We said yes.

The developed designs worked with cloth texture, a colorful palette and a clean design. We wanted to complement that, so we took the look and feel and brought it down to a simplified 3-color scheme with some subtle, yet comforting, textures.

For the photography direction we wanted to focus on the on-the-go lifestyle that grab-and-go sandwiches allow you to have in more realistic, non-staged settings. To better capture this direction, we decided to showcase people enjoying the food and how it could complement their lifestyle. Going to the lake? Grab a few sandwiches. Late for work? Sandwich it up. Can’t figure out your kid’s math homework? Well, okay, a sandwich wouldn’t help much there, but it would still be really tasty. This direction helps highlight the benefits of the product instead of trying to make a simple sandwich something that it’s not. It’s delicious, easy, and saves you time. It’s not artisanal cuisine with over-the-top, fancy ingredients.

The fonts we used are a combination of the clean slab-serif packaging display font with a complementary, slightly messy script. The contrast of the two gives it an impactful, personalized feel and further emphasizes the sandwich itself and the on-the-go lifestyle.

The Landshire® brand is fun, down-to-earth and provides on-the-go solutions that anyone can appreciate. We couldn’t be happier to be able to bring that tone to these brand guidelines.

Landshire® Brand Guidelines PagesExcitement wrapped up and ready to go. No matter what the day brings, Landshire® Sandwiches are ready to deliver satisfying goodness on-the-go.Landshire® Brand Textures & ColorsLandshire® Operator Messaging Stats & SamplesLandshire® Consumer Messaging Table Tent & Hot Case POSLandshire® Social Media & Banner Ads

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Plant-Based Nuggets, Tenders And Filets: Raised & Rooted

Planting a New Seed

The demand for plant-based protein offerings is, well, growing. By leaps and bounds. And Tyson Foodservice has entered the category with the introduction of its Raised & Rooted™ line of plant-based nuggets, tenders and filets.

We created a multifaceted campaign to communicate the product’s amazingly delicious flavor and unlimited menu versatility. From a box mailer that captured the attention of operators, to table tents that appealed directly to hungry flexitarians, we helped nurture the introduction of the Raised & Rooted™ brand in the foodservice segment.

Raised & Rooted Hot SheetRaised & Rooted Point-of-SaleRaised & Rooted Chicken Sandwich and Filets PhotoRaised & Rooted Digital Banner AdsRaised & Rooted Chicken Filet Threesome Overhead PhotoTyson Raised & Rooted Plants Made MeatierRaised & Rooted Direct Mail KitRaised & Rooted Magazine AdRaised & Rooted Burger Wrap Paper, Toothpick Flags, And NapkinsRaised & Rooted Chicken Sandwich